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    Why 2025 is set to be a crucial year for Amazon’s Zoox robotaxi unit

    Amazon-backed Zoox is hoping to succeed in commercializing robotaxi operations in 2025.
    The company plans to start rides to the public “quite soon,” expand its operating regions and grow its self-driving vehicle fleet from the couple dozen it currently operates.
    Las Vegas is expected to be Zoox’s first commercial market, and it hopes to launch an “Early Rider Program” there in the coming months before opening it up to the general public later this year.

    A Zoox robotaxi sits outside the company’s large office and warehouse in Las Vegas.
    Michael Wayland / CNBC

    LAS VEGAS — This year is expected to be a crucial one for Amazon’s autonomous vehicle unit Zoox, as the company plans to grow its operations and commercialize its robotaxi business.
    Zoox is aiming to begin offering rides to the public “quite soon,” expand its operating regions and “significantly” grow its self-driving vehicle fleet from the couple dozen it currently operates, according to co-founder and Chief Technology Officer Jesse Levinson.

    “That’s a lot of work, but we’re excited for that,” Levinson said during a 40-minute drive around Las Vegas in one of the company’s robotaxis. “We’re pretty happy with the progress we’ve made.”
    Zoox’s plans come even as some investors have lost enthusiasm for autonomous vehicles, and they’re not alone as legacy automakers such as General Motors, Ford Motor and Volkswagen have disbanded self-driving units in recent years.
    Zoox, founded a decade ago and purchased by Amazon for $1.3 billion in 2020, has been testing its purpose-built robotaxis on public roads since early 2023. It is currently testing the vehicles, which do not include manual controls such as a steering wheel or pedals, in three cities: Las Vegas; San Francisco; and Foster City, California, where it is headquartered.

    A row of Zoox robotaxis sit inside the company’s large office and warehouse in Las Vegas.
    Michael Wayland / CNBC

    Las Vegas is expected to be Zoox’s first commercial market. The company is hoping to launch an “Early Rider Program” in Sin City in the coming months before opening it up to the general public later this year. San Francisco, where Zoox began testing in November 2024, will follow, the company said.
    Levinson said Zoox also is eyeing an expansion to Miami; Austin, Texas; and others, but the company has not announced a set timeframe for those cities.

    “Hopefully by the end of this decade, if you’re in most of the major cities in the U.S., this will be your favorite way to get around,” Levinson said.
    Amazon does not publicly disclose its investments in Zoox or other early-stage business, saying such investments are viewed as emerging, long-term initiatives to assist the company and its customers.

    Riding in a robotaxi

    The Zoox robotaxi differs from others, as it was developed from the start to not have a human driver. That is a different path from Alphabet-backed Waymo — the U.S. leader in robotaxis — which has retrofitted traditional vehicles to have autonomous vehicle capabilities.

    Zoox co-founder and Chief Technology officer Jesse Levinson.
    Courtesy image

    Some have described vehicles such as Zoox’s robotaxis as “boxes” or “toasters.” The doors open from the middle, with rows of seats facing each other, and there’s no space for a driver. GM’s Cruise also had plans to launch such a vehicle, the Origin, but canceled production as the company faced problems following an accident involving a pedestrian in October 2023.
    “The vehicle itself, I think, is quite interesting,” Sam Abuelsamid, an autonomous expert and vice president of market research at Telemetry Insights, said about Zoox. “It’s kind of the right size of vehicle, the right kind of form factor.”
    During a sunny morning driving around the outskirts of the Las Vegas Strip, the Zoox autonomous vehicle handled well. It made turns as it should and drove assertively, but not aggressively. There were some questionable choices during the ride, such as opting to stay in a long line of vehicles and not navigating around a large trailer, but overall, the vehicle operated as it should.
    Driving assertively is something the Amazon-backed company has been working on during years of testing, Levinson said. An autonomous vehicle cannot break laws like many human drivers, but it also cannot be too cautious or aggressive because that can lead to accidents or incidents with other human drivers.

    Future of the business

    Test and data-capture vehicles inside Zoox’s large office and warehouse in Las Vegas.
    Michael Wayland / CNBC 

    If Zoox can grow as planned this year and begin commercial operations, it would arguably be a far second in the robotaxi business to Waymo.
    “I don’t want to imply that it’ll be a commercially meaningful business this year … but it’s going to be useful in terms of customers will be able to get value out of it and actually use it to go places. We’re excited for that,” Zoox’s Levinson said. “We’ve taken a pretty conservative and steady approach to scaling and rolling out, just because of the safety-critical nature.”
    GM’s Cruise autonomous vehicle unit was considered a leader with Waymo until the company grounded its robotaxi fleet and announced the end of its commercial operations late last year. That came after a October 2023 accident in which external probes found the company misled or deceived regulators about the incident.
    Offering public rides is just another step in the challenging commercialization of autonomous vehicles. Waymo started offering supervised rides to the public in Arizona in 2017, followed by unsupervised driverless rides in 2019. It has slowly expanded to hundreds of autonomous vehicles in four markets that are now conducting more than 150,000 paid rides a week.
    “From a technology standpoint, I think that Zoox is going in the right direction. What I’m somewhat less convinced about is the business model,” Abuelsamid said. “The technology is maturing. It’s still not perfect, but it’s getting better.
    “But everybody’s trying to figure out what’s the operating model that will actually be able to cover the cost and make this money,” he continued.

    The robotaxi industry has proved to be far more challenging than many thought toward the end of the 2010s, when GM, Waymo, Lyft, Uber and many others entered the market with grand ambitions of commercializing the technology and removing the human driver from driving.
    Companies have proven self-driving vehicles can work, but the costs have been far greater than initially anticipated with longer-than-expected paybacks. Not to mention that several reported on-road issues, as well as faced uncertainty surround regulations and liabilities.
    Others, most notably Tesla, have declared ambitions for robotaxi businesses, but have failed to develop driverless vehicles or commercial, driverless ride-hailing operations.
    Meanwhile, Waymo continues to expand. Last year, it announced an expanded partnership with Uber to bring its robotaxi services to Austin and Atlanta, only on the Uber app, beginning in early 2025. Waymo also expects to expand to Miami in early 2026.
    “They’re absolutely the leader,” Abuelsamid said. “They’re the only ones operating any kind of real robotaxi service today, at any kind of scale; they’re far away the biggest.”

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    SpaceX’s Starship rocket breaks up after launch, flights divert after FAA debris warning

    SpaceX launched the seventh test flight of its Starship rocket on Thursday, but lost communication with the uncrewed upper stage of the rocket that continues on into space.
    “We can confirm that we did lose the ship,” SpaceX senior manager of quality systems engineering Kate Tice said.
    The Federal Aviation Administration issued a warning to pilots of a “dangerous area for falling debris of rocket Starship,” according to a notice.

    SpaceX’s mega rocket Starship launches for a test flight from Starbase in Boca Chica, Texas, Thursday, Jan. 16, 2025.
    Eric Gay | AP

    SpaceX launched the seventh test flight of its Starship rocket on Thursday, but lost communication with the upper stage of the rocket that continues on into space.
    The company’s webcast showed data stopped transmitting from Starship about nine minutes into the launch.

    “We can confirm that we did lose the ship,” SpaceX senior manager of quality systems engineering Kate Tice said.
    SpaceX said in a post on X that the ship broke up during its ascent burn and that it would “continue to review data from today’s flight test to better understand root cause.”
    After the rocket lost communication, social media users posted photos and videos of what appeared to be fireballs in the sky near the Caribbean islands. Starship’s launch trajectory takes it due east from Texas, which means the fireballs are likely debris from the rocket breaking apart and reentering the atmosphere.
    The Federal Aviation Administration issued a warning to pilots of a “dangerous area for falling debris of rocket Starship,” according to a notice. Multiple flights above the Caribbean diverted and appeared to be turning around, including commercial and cargo planes of JetBlue, Spirit, and FedEx, according to flight-tracking site FlightAware.
    “The FAA briefly slowed and diverted aircraft around the area where space vehicle debris was falling. Normal operations have resumed,” the regulator said in a statement.

    The airlines did not immediately respond to CNBC’s request for comment. As is required for rocket launches, standard air traffic control advisories were in place. Record-breaking demand for both launches and flights means that rockets compete with planes for limited airspace, especially near Florida.
    Additionally, the FAA confirmed that it was “assessing” the anomaly that occurred during SpaceX’s Starship flight. The FAA often grounds rockets after midflight failures, requiring that space companies perform a mishap investigation and put in place corrective actions before the regulator issues a new launch license.

    SpaceX’s mega rocket Starship booster returns to the launch pad during a test flight from Starbase in Boca Chica, Texas, Thursday, Jan. 16, 2025.
    Eric Gay | AP

    Starship launched from SpaceX’s private “Starbase” facility near Brownsville, Texas, shortly after 5:30 p.m. ET. A few minutes later, the rocket’s “Super Heavy” booster returned to land at the launch site, in SpaceX’s second successful “catch” during a flight. It did not catch the booster on the last flight.
    There were no people on board the Starship flight. However, Elon Musk’s company was flying 10 “Starlink simulators” in the rocket’s payload bay and planned to attempt to deploy the satellite-like objects once in space. This would have been a key test of the rocket’s capabilities, as SpaceX needs Starship to deploy its much larger and heavier upcoming generation of Starlink satellites.
    While SpaceX didn’t specify what the Starlink simulators were made of, mass simulators are commonly used in rocket vehicle development and are often simple constructions of metal or concrete that weigh roughly the same as the object in question.

    Read more CNBC space news

    Before losing communication, Starship was set to reach space and then travel halfway around the Earth before reentering the atmosphere and splashing down in the Indian Ocean about an hour after liftoff.
    As with each previous flight, SpaceX aimed to push development further by assessing additional Starship capabilities, including tests of its heatshield tiles and the trajectory of its intense reentry.

    View of Space X’s Starship on the launch pad for its seventh test flight, in Boca Chica, Texas, U.S.
    Maxar Technologies | Via Reuters

    Starship is critical to the company’s plans, even with its $350 billion valuation and already dominant position in the space industry.
    Starship is both the tallest and most powerful rocket ever launched. Fully stacked on the Super Heavy booster, Starship stands 403 feet tall and is about 30 feet in diameter. SpaceX has flown the full Starship rocket system on six spaceflight tests so far since April 2023, at a steadily increasing cadence.
    The Super Heavy booster, which stands 232 feet tall, is what begins the rocket’s journey to space. At its base are 33 Raptor engines, which together produce 16.7 million pounds of thrust — about double the 8.8 million pounds of thrust of NASA’s Space Launch System rocket, which launched for the first time in 2022.
    Starship itself, at 171 feet tall, has six Raptor engines — three for use while in the Earth’s atmosphere and three for operating in the vacuum of space.
    The rocket is powered by liquid oxygen and liquid methane. The full system requires more than 10 million pounds of propellant for launch.

    SpaceX’s mega rocket Starship and booster separate during a test flight from Starbase in Boca Chica, Texas, Thursday, Jan. 16, 2025.
    Eric Gay | AP

    The Starship flying on this launch, tagged as Ship 33, also represents a second-generation version of the vehicle, called “Block 2.”
    SpaceX noted that the “significant upgrades” to this vehicle include changes to the flaps on the vehicle’s nose, redesigns of its propulsion system to boost performance, an enhanced flight computer, 30 cameras placed along the vehicle for monitoring the rocket and a reinforced heat shield.
    Additionally, the booster for this flight attempt features a reused Raptor engine. That engine flew during the fifth test flight last year.
    The Starship system is designed to be fully reusable and aims to become a new method of flying cargo and people beyond Earth. The rocket is also critical to NASA’s plan to return astronauts to the moon. SpaceX won a multibillion-dollar contract from the agency to use Starship as a crewed lunar lander as part of NASA’s Artemis moon program.
    — CNBC’s Leslie Josephs contributed to this report. More

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    Trump and bitcoin: BlackRock predicts another historic year for crypto

    Bitcoin should rip higher under President-elect Donald Trump, according to BlackRock’s ETF chief.
    Samara Cohen, the firm’s ETF and index instruments chief investment officer, thinks cryptocurrency deregulation will “absolutely” propel bitcoin to another historic year.

    “There will be progress made on… FIT21 [“Financial Innovation and Technology for the 21st Century Act.] There will be progress made on stable coins. There will be progress made just on definitions in taxonomy,” she told CNBC’s “ETF Edge” this week.
    Cohen is behind the firm’s iShares Bitcoin Trust (IBIT) – which is up 114% since its January 2024 debut and up almost 8% year to date. It comes as bitcoin briefly traded above $100,000 this week.
    Despite the strong performance, she suggests cryptocurrency investors need an iron stomach.
    “Bitcoin is a risky asset. So, 15% in the context of Bitcoin is not an enormous move. Investors should expect volatility,” said Cohen. “But in the long term, the price of bitcoin is really going to be determined by the level and pace of adoption.”
    On Monday, BlackRock announced the official launch of its iShares Bitcoin ETF on CBOE Canada.
    And, it’s not the only firm making an early year push deeper into cryptocurrency. Calamos Investments plans to launch its Bitcoin Structured Alt Protection ETF next Wednesday – two days after Trump’s inauguration. According to the press release, it’s the “world’s first 100% downside protected bitcoin ETF.”

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    Wall Street banks had a great quarter, and the boom times are just starting

    American investment banks disclosed a record-smashing quarter, helped by surging trading activity around the U.S. election and a pickup in investment banking deal flow.
    JPMorgan Chase, Goldman Sachs and Morgan Stanley easily topped estimates for the fourth quarter.
    And deal activity is only picking up steam, according to bank executives.

    Jonathan Gray, president and chief operating officer of Blackstone Inc., from left, Ron O’Hanley, chief executive officer of State Street Corp., Ted Pick, chief executive officer of Morgan Stanley, Marc Rowan, chief executive officer of Apollo Global Management LLC, and David Solomon, chief executive officer of Goldman Sachs Group Inc., during the Global Financial Leaders’ Investment Summit in Hong Kong, China, on Tuesday, Nov. 19, 2024.
    Paul Yeung | Bloomberg | Getty Images

    American investment banks just disclosed a record-smashing quarter, helped by surging trading activity around the U.S. election and a pickup in investment banking deal flow.
    Traders at JPMorgan Chase, for instance, have never had a better fourth quarter after seeing revenue surge 21% to $7 billion, while Goldman Sachs’ equities business generated $13.4 billion for the full year — also a record.

    For Wall Street, it was a welcome return to the type of environment craved by traders and bankers after a muted period when the Federal Reserve was raising rates as it grappled with inflation. Boosted by a Fed in easing mode and the election of Donald Trump in November, banks including JPMorgan, Goldman and Morgan Stanley easily topped expectations for the quarter.
    But the grand machinery keeping Wall Street moving is just picking up steam. That’s because, deterred by regulatory uncertainty and higher borrowing costs, U.S. corporations have mostly sat on the sidelines in recent years when it came to buying competitors or selling themselves.
    That’s about to change, according to Morgan Stanley CEO Ted Pick. Buoyed by confidence in the business environment, including hopes for lower corporate taxes and smoother approvals on mergers, banks are seeing growing backlogs of merger deals, according to Pick and Goldman CEO David Solomon.
    Morgan Stanley’s deal pipeline is “the strongest it’s been in 5 to 10 years, maybe even longer,” Pick said Thursday.

    ‘Pounding the table’

    Capital markets activity including debt and equity issuance had already begun recovering last year, rising 25% from the depressed levels of 2023, per Dealogic figures. But without normal levels of merger activity, the entire Wall Street ecosystem has been missing a key driver of activity.

    Multibillion-dollar acquisitions sit at “the top of the waterfall” for investment banks like Morgan Stanley, Pick explained, because they are high-margin transactions that “have a multiplier effect through the whole organization.”
    That’s because they create the need for other types of transactions, like massive loans, credit facilities or stock issuance, while generating millions of dollars in wealth for executives that needs to be managed professionally.
    “The last piece is what we’ve been waiting for, which are M&A tickets,” Pick said, referring to the contracts governing merger deals. “We are excited about pushing that through to the rest of the investment bank.”
    Results from Goldman on Wednesday spurred veteran Morgan Stanley banking analyst Betsy Graseck to raise her 2025 forecast for the bank’s earnings by 9%.
    “We’re pounding the table on the capital markets rebound theme,” Graseck said in a note. “Expect more EPS beats throughout this year as the industry trading wallet grows and investment banking activity rebounds.”

    IPO revival?

    Another engine of value creation for Wall Street that has been slow in recent years is the IPO market — which is also set to pick up, Solomon told an audience of tech investors and employees Wednesday.
    “There has been a meaningful shift in CEO confidence,” Solomon said earlier that day. “There is a significant backlog from sponsors and an overall increased appetite for deal-making supported by an improving regulatory backdrop.”
    After a lean few years, it should make for a profitable time for Wall Street’s dealmakers and traders.
    WATCH: Goldman Sachs tops estimates More

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    Fed Governor Waller sees potential for multiple interest rate cuts in 2025

    Fed Governor Christopher Waller told CNBC on Thursday that the central bank could lower interest rates multiple times this year if inflation eases as he is expecting.
    “As long as the data comes in good on inflation or continues on that path, then I can certainly see rate cuts happening sooner than maybe the markets are pricing in,” he said.
    Traders increased their bets for a slightly more aggressive pace of rate cuts following Waller’s remarks.

    Federal Reserve Governor Christopher Waller said Thursday that the central bank could lower interest rates multiple times this year if inflation eases as he is expecting.
    In a CNBC interview, the policymaker said he expects the first cut could come in the first half of the year, with others to follow so long as economic data on prices and unemployment cooperate.

    “As long as the data comes in good on inflation or continues on that path, then I can certainly see rate cuts happening sooner than maybe the markets are pricing in,” Waller said during a “Squawk on the Street” interview with Sara Eisen.
    Asked how many that could entail, he responded, “That’s all going to be driven by the data. I mean, if we make a lot of progress, you could do more,” which he said could mean three or four, assuming quarter percentage point increments.
    “If the data doesn’t cooperate, then you’re going to be back to two and going maybe even one, if we just get a lot of sticky inflation,” he said.
    Traders increased their bets for a slightly more aggressive pace of rate cuts following Waller’s remarks. Market-implied odds for a May move rose to about 50%, though June appeared to be the better bet, according to CME Group data. Expectations for a second reduction by the end of the year climbed to about 55%, or about 10 percentage points higher than before he spoke.
    At the core of Waller’s hopes for easing is a belief that inflation will ease further as the year goes on, despite several months’ of data showing stickiness in some key prices. The consumer price index slowed to a 3.2% core reading, excluding food and energy, for December, down 0.1 percentage point from the prior month though still well above the Fed’s 2% target.

    “Right now, I think inflation is going to continue to come in towards our target. The year over year, stickiness that we saw in 2024 I think will start to dissipate,” he said. “So I may be a little more optimistic about inflation coming down than the rest of my colleagues, and that’s what’s driving my outlook for the path for policy.”
    At the December meeting, Federal Open Market Committee members penciled in two cuts for 2025, though commentary after the meeting has pointed toward a cautious and patient approach.
    The FOMC next meets Jan. 28-29, with markets pricing in almost no chance of a move.
    “Well, January, we need to kind of see what’s going to happen. … We’re in really no rush to do things,” Waller said.

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    Spirit Airlines cuts 200 jobs in bankruptcy cost-cutting scramble

    Spirit’s job cuts span several airline departments.
    The budget carrier filed for Chapter 11 bankruptcy protection in November.
    The airline said it expects to exit bankruptcy this quarter.

    A Spirit Airlines plane at New York’s LaGuardia Airport
    Leslie Josephs/CNBC

    Spirit Airlines is cutting about 200 jobs across the company as the struggling budget carrier seeks to reduce costs after it filed for Chapter 11 bankruptcy protection in November.
    “These decisions were not made lightly, as we know they impact professional and personal lives,” CEO Ted Christie wrote in a staff memo, which was seen by CNBC. “As you all know, we’re facing significant challenges with our business, which is why we’ve been focused on taking actions to optimize our organization and create more efficiencies. The bottom line is, we need to run a smaller airline and get back on better financial footing.”

    Read more CNBC airline news

    Spirit had about 13,000 employees at the time of its bankruptcy filing, about 84% of them represented by unions, according to a court filing. The job cuts are to nonunion positions and are part of the company’s plan to cut $80 million in costs.
    “With all of those actions, coupled with this week’s reductions to our workforce, we’ve now reached the $80 million cost-savings target,” Christie wrote.
    The Dania Beach, Florida-based airline had previously furloughed hundreds of pilots and offered flight attendants extended voluntary leaves of absence to try to reduce costs. It has also shrunk its network and reached deals to sell some of its Airbus jetliner fleet to raise cash.

    Spirit has struggled since its planned merger with JetBlue was blocked by a federal court on antitrust grounds a year ago, adding to struggles that also included a Pratt & Whitney engine recall and a surge in labor costs after the pandemic.
    Christie said the carrier is still on track to exit bankruptcy this quarter.

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    Investors pitch new international basketball league that would offer players equity

    Maverick Carter, LeBron James’ business partner, is advising a group of investors who are trying to raise $5 billion to form a new international basketball league, people familiar with the matter said.
    The league would consist of both men’s and women’s teams and plans to play in eight markets.
    Players will be offered an equity stake in the league, people familiar with the matter said.

    Maverick Carter, co-founder and chief executive officer of The SpringHill Company, during the USC Next Level Sports Conference in Los Angeles, California, US, on Thursday, Oct. 17, 2024. 
    Kyle Grillot | Bloomberg | Getty Images

    A group of high powered investors want to raise billions to form a new international basketball league, according to people familiar with the matter.
    The new organization would offer players equity, those people said.

    The investors aim to raise $5 billion for the league, which could serve as a rival to the NBA if it can offer big-money deals to players, similar to how LIV Golf lured away PGA Tour players.
    It’s unclear which players the league would target or when it could start.
    Maverick Carter, LeBron James’ longtime friend and business partner, is advising a group that includes investment firm SC Holdings’ Jason Stein and Daniel Haimovic, Skype co-founder Geoff Prentice and former Facebook executive Grady Burnett.
    A representative for James said he is not involved in the effort and declined to comment on whether the Los Angeles Lakers star has been approached to participate.
    The group is working with UBS and Evercore to help raise the money, which is expected to come from a mix of sovereign wealth funds, institutional investors and wealthy individuals, the people said.

    The unnamed league is expected to play games in eight cities around the world, spending two weeks in each city, following a model similar to Formula 1. The league will consist of 12 teams — six men’s and six women’s teams.
    Singapore is one of the markets where games will take place, the people said. It’s unclear what the other seven markets will be.
    Representatives for the NBA didn’t immediately respond to a request for comment.
    But a source familiar said they were not aware of the plan for the league before reports about it emerged Wednesday. Bloomberg first reported the news.
    In recent years, the NBA has ramped up its international presence, with a league in Africa and games abroad ranging from China to the UAE, Mexico City and Paris. The league also had a record-tying 125 international players tip off in the 2024 season. More

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    LIV Golf announces multiyear media rights deal with Fox Sports

    LIV Golf inked a media rights deal with Fox Sports to broadcast its League competition.
    Fox and its family of networks will begin airing LIV tournaments in February.
    The announcement comes just a day after LIV named Scott O’Neil as its new CEO.

    A general view of the 18th green the LIV Golf logo and Club 54 during the 3rd round of the LIV Golf Invitational Series Bedminster on July 31, 2022 at Trump National Golf Club in Bedminster, New Jersey.
    Rich Graessle | Icon Sportswire | Getty Images

    LIV Golf announced Thursday a multiyear media rights agreement with Fox Sports to broadcast the pro golf tour to U.S. viewers, starting in February.
    The tour’s 14-tournament season will air on Fox, FS1 and other Fox networks, and will also stream on the Fox Sports and LIV Golf+ apps. The LIV Golf League features 13 teams of four golfers each, including two-time major champions Jon Rahm and Bryson DeChambeau.

    The news comes a day after the Saudi-financed sports organization named Scott O’Neil, the former CEO of Merlin Entertainments and Harris Blitzer Sports & Entertainment, as its new CEO. He replaces Greg Norman, the tour’s first commissioner and CEO, who will remain informally involved with LIV.
    “We are thrilled to partner with FOX Sports, one of the preeminent broadcast networks in the world,” O’Neil said in a news release. “LIV Golf is getting bigger and bolder, and this relationship signals the next phase of growth as our League joins the company of the nation’s premier sports leagues and conferences.”
    LIV Golf was originally founded in 2021 as a competitor to the PGA Tour and is backed by Saudi Arabia’s Public Investment Fund. It quickly poached prominent golfers, including Phil Mickelson and Dustin Johnson.
    In June 2023, the PGA Tour and LIV Golf reached an agreement to merge, but the leagues have yet to strike a deal after more than 18 months of negotiations.
    LIV Golf was previously broadcasted on the Nexstar Media Group-operated CW Network. The upstart golf league struggled to bring in big audiences on The CW.

    Fewer than 90,000 fans tuned into the league’s individual championship in September, a fraction of the audience it had when the league kicked off. It’s expected that the move to Fox could help broaden its reach.
    This season, LIV will host tournaments in nine different countries, beginning in Riyadh, Saudi Arabia on February 6 and concluding with the team championship in the Detroit suburbs in late August.
    — CNBC’s Jessica Golden contributed to this report. More