The CNBC FA 100 ranking, which takes into consideration a variety of factors beyond assets under management, recognizes those advisory firms that help clients navigate through their financial life.
Now in its seventh year, CNBC’s Financial Advisor 100 list recognizes the best financial advisors and top firms.
For 2025, CNBC’s top-ranked firm is Parsons Capital Management, based in Providence, Rhode Island.
CNBC’s Financial Advisor 100 is based on data analysis and editorial review, and assesses criteria such as assets under management, firm size and longevity, number of certified financial planners and regulatory records.
Amid economic uncertainty, the best financial advisors can provide a steady hand to investors in any stage of life or with any level of wealth.
Whether you’re early in your career or nearing your golden years, financial advisors can help you meet key milestones and address planning needs such as saving for retirement, investing a windfall, funding college education, managing portfolio income or shaping your legacy.
But finding a good financial advisor isn’t easy.
To identify financial advisors who may best meet your needs, you can ask people you know for referrals and use resources such as CNBC’s Financial Advisor 100. Verify advisors’ credentials and check for complaints via the Financial Industry Regulatory Authority’s BrokerCheck or the U.S. Securities and Exchange Commission’s Investment Adviser Public Disclosure, then interview those on your short list.
We created CNBC’s Financial Advisor 100 in 2019 to recognize the country’s best financial advisors and top financial advisory firms. CNBC accepts no payment for placement.
Our team uses data analysis, with data partner AccuPoint Solutions, and editorial review to compile CNBC’s Financial Advisor 100 list. For 2025, the process began with 40,563 registered investment advisor firms, or RIAs, and that list was reduced to 1,015 that met CNBC’s requirements. CNBC surveyed the finalists for more details about their practice and verified responses against publicly available resources. Then AccuPoint used CNBC’s weighted criteria to rank the firms. (Read more about the methodology below.)
For 2025, CNBC’s top advisors collectively manage $223 billion. The firms have an average of 32 years in business.
2025 Financial Advisor 100 List
2025 Rank
Firm
HQ
Total AUM
Years in the business
Accounts under management
1
Parsons Capital Management
Providence, Rhode Island
$2B
31
1,864
2
Heritage Investment Group
Pompano Beach, Florida
$1.9B
32
2,358
3
Beaird Harris Wealth Management
Dallas, Texas
$1.9B
29
3,188
4
The Burney Company
Reston, Virginia
$3.4B
51
4,494
5
Pittenger & Anderson
Lincoln, Nebraska
$3.1B
30
2,201
6
Dana Investment Advisors
Waukesha, Wisconsin
$9.5B
45
1,611
7
Howland Capital Management
Boston, Massachusetts
$3.3B
58
477
8
Verus Financial Partners
Richmond, Virginia
$1B
32
1,907
9
RTD Financial Advisors
Philadelphia, Pennsylvania
$2.3B
42
741
10
TFC Financial Management
Boston, Massachusetts
$1.7B
45
1,900
11
SJS Investment Services
Sylvania, Ohio
$2.5B
30
2,873
12
Ferguson Wellman Capital Management
Portland, Oregon
$10B
50
1,067
13
Obermeyer Wealth Partners
Aspen, Colorado
$2.9B
27
660
14
Henry H. Armstrong Associates
Pittsburgh, Pennsylvania
$1.1B
41
525
15
Cadinha & Co.
Honolulu, Hawaii
$1B
46
1,420
16
FMP Wealth Advisers
Austin, Texas
$1.1B
37
2,749
17
Edgemoor Investment Advisors
Bethesda, Maryland
$1.4B
26
783
18
Destination Wealth Management
Walnut Creek, California
$4.1B
28
5,732
19
Austin Asset
Austin, Texas
$1.7B
37
2,138
20
Trumbower Financial Advisors
Bethesda, Maryland
$1.8B
29
951
21
California Financial Advisors
San Ramon, California
$2.2B
27
3,538
22
Eubel Brady & Suttman Investment & Wealth Management
Miamisburg, Ohio
$1.8B
32
1,822
23
Woodley Farra Manion Portfolio Management
Indianapolis, Indiana
$2.2B
30
1,380
24
Steele Capital Management
Dubuque, Iowa
$3B
29
4,184
25
Sage Financial Group
Conshohocken, Pennsylvania
$3.6B
36
660
26
Salem Investment Counselors
Winston-Salem, North Carolina
$4.2B
46
3,000
27
Roffman Miller Wealth Management
Philadelphia, Pennsylvania
$3.2B
35
1,610
28
Albion Financial Group
Salt Lake City, Utah
$2B
43
2,260
29
Wingate Wealth Advisors
Lexington, Massachusetts
$1.4B
39
2,891
30
North Star Asset Management
Neenah, Wisconsin
$3B
28
3,290
31
Foster & Motley Wealth Management
Cincinnati, Ohio
$2.7B
28
857
32
Conrad Siegel Investment Advisors
Harrisburg, Pennsylvania
$10.1B
23
1,011
33
Lee Financial Company
Dallas, Texas
$1.4B
50
1,677
34
Chilton Capital Management
Houston, Texas
$3.2B
29
2,100
35
Sheets Smith Wealth Management
Winston-Salem, North Carolina
$1.2B
43
1,052
36
Cornerstone Capital
Palo Alto, California
$1.3B
47
275
37
JMG Financial Group
Downers Grove, Illinois
$6.3B
40
5,763
38
Petersen Hastings Wealth Advisors
Kennewick, Washington
$1.5B
63
3,331
39
Bristlecone Advisors
Bellevue, Washington
$2.1B
26
1,263
40
Signet Financial Management
Parsippany, New Jersey
$1B
37
1,907
41
KEB Wealth Advisers
Springfield, Illinois
$1B
21
2,168
42
Birch Hill Investment Advisors
Boston, Massachusetts
$2.6B
18
190
43
Van Hulzen Asset Management
El Dorado Hills, California
$2B
26
2,842
44
Smith Salley Wealth Management
Greensboro, North Carolina
$2.3B
22
2,791
45
Telos Capital Management
San Diego, California
$1.4B
16
2,322
46
Henssler Financial
Kennesaw, Georgia
$3.5B
38
1,695
47
Rather & Kittrell
Knoxville, Tennessee
$1.8B
25
3,129
48
Nicholas Hoffman & Company
Atlanta, Georgia
$7.1B
17
2,215
49
Pinnacle Advisors
Mansfield, Ohio
$1.9B
28
3,513
50
Meritage Portfolio Management
Overland Park, Kansas
$2.4B
34
2,806
51
BLBB Advisors
Montgomeryville, Pennsylvania
$3B
61
1,587
52
Index Fund Advisors
Irvine, California
$5.2B
26
2,159
53
Sheaff Brock Investment Advisors
Indianapolis, Indiana
$1.8B
24
1,114
54
Certified Financial Group
Altamonte Springs, Florida
$2.9B
36
2,437
55
Howard Financial Services
Dallas, Texas
$1.4B
30
1,485
56
Acropolis Investment Management
St. Louis, Missouri
$2.7B
23
1,100
57
Guyasuta Investment Advisors
Pittsburgh, Pennsylvania
$2.3B
42
1,370
58
Tanglewood Total Wealth Management
Houston, Texas
$1.5B
46
1,287
59
WealthCrossing
Richmond, Virginia
$1.2B
20
1,289
60
Sather Financial Group
Victoria, Texas
$2.1B
26
448
61
Northeast Investment Management
Boston, Massachusetts
$2.9B
40
1,597
62
Phillips Financial
Fort Wayne, Indiana
$2.2B
21
3,084
63
WBH Advisory
Baltimore, Maryland
$1.6B
39
2,149
64
Brownson, Rehmus & Foxworth
Chicago, Illinois
$4.2B
10
3,359
65
SFMG Wealth Advisors
Plano, Texas
$2.4B
23
900
66
Patriot Investment Management Group
Knoxville, Tennessee
$1.7B
32
4,136
67
Heritage Financial Services
Westwood, Massachusetts
$3.1B
30
1,287
68
Bedel Financial Consulting
Indianapolis, Indiana
$2.7B
37
5,000
69
Moisand Fitzgerald Tamayo
Orlando, Florida
$1.3B
27
4,800
70
Wealthquest Corporation
Cincinnati, Ohio
$2.1B
19
1,582
71
Allegheny Financial Group
Pittsburgh, Pennsylvania
$4.9B
48
12,950
72
Advance Capital Management
Southfield, Michigan
$4.5B
39
15,661
73
Waters, Parkerson & Co.
New Orleans, Louisiana
$2.6B
52
1,898
74
Windward Capital Management
Los Angeles, California
$1.3B
29
207
75
Avity Investment Management
Greenwich, Connecticut
$2B
55
828
76
Investment Consulting Group
Davenport, Iowa
$2.7B
35
492
77
Conservest Capital Advisors
Wynnewood, Pennsylvania
$1.8B
32
300
78
Prudent Management Associates
Philadelphia, Pennsylvania
$1.1B
41
616
79
Zemenick & Walker
St. Louis, Missouri
$2.4B
26
256
80
Cabot Wealth Management
Beverly, Massachusetts
$1B
41
1,748
81
Garde Capital
Seattle, Washington
$2.2B
15
490
82
Silvercrest Asset Management Group
New York, New York
$36.4B
23
1,234
83
Anderson Hoagland & Co.
St. Louis, Missouri
$1.2B
45
383
84
Octagon Financial Services
McLean, Virginia
$1.3B
41
461
85
Charter Oak Capital Management
Portsmouth, New Hampshire
$1.4B
19
1,359
86
Retirement Income Solutions
Ann Arbor, Michigan
$2.6B
16
1,268
87
Halbert Hargrove Global Advisors
Long Beach, California
$3.5B
36
4,671
88
CRA Financial Services
Northfield, New Jersey
$1.4B
21
1,366
89
Evergreen Capital Management
Bellevue, Washington
$5.2B
41
3,147
90
Wescott Financial Advisory
Philadelphia, Pennsylvania
$4B
38
500
91
Chevy Chase Trust Company
Bethesda, Maryland
$12.7B
26
5,218
92
Captrust Wealth Advisors
Holland, Michigan
$1.8B
10
2,912
93
YHB Investment Advisors
West Hartford, Connecticut
$2.1B
35
1,165
94
Plancorp
St. Louis, Missouri
$8B
42
1,600
95
Mainstay Capital Management
Grand Blanc, Michigan
$4.5B
25
3,463
96
Constellation Wealth Advisors
Cincinnati, Ohio
$4.6B
16
2,454
97
Trek Financial
Scottsdale, Arizona
$2.4B
27
11,057
98
Palisade Capital Management
Fort Lee, New Jersey
$4.2B
35
2,412
99
RubinBrown Advisors
St. Louis, Missouri
$3.2B
22
3,918
100
Apriem Advisors
Irvine, California
$1.4B
27
2,914
What is a fiduciary financial advisor?
A fiduciary financial advisor acts in the best interest of the client, regardless of how that affects their business or bottom line.
Some financial advisors, such as RIAs, are bound by the fiduciary standard. However, investment brokers must follow a suitability standard, which means that recommendations may be appropriate but not necessarily the best option.
What steps should someone take when choosing a financial advisor?
Finding the right financial advisor may require some homework, but you can start with referrals from trusted colleagues, friends or family members.
Depending on your needs, you can check for advisors’ active credentials, such as certified financial planner, or CFP; certified public accountant, or CPA; or chartered financial analyst, or CFA.
You can also check for regulatory violations and customer complaints, also called disclosures, via BrokerCheck from FINRA, and the Investment Adviser Public Disclosure website from the SEC. State regulators may provide more information for smaller firms.
Before choosing a financial advisor, you should meet and interview prospective candidates. These 10 questions from the CFP Board could help narrow down your list:
1. What are your qualifications and credentials?2. What services do you offer?3. Will you have a fiduciary duty to me?4. What is your approach to financial planning?5. What types of clients do you typically work with?6. Will you be the only advisor working with me?7. How will I pay for your services?8. How much do you typically charge?9. Do others stand to gain from the financial advice you give me?10. Have you ever been publicly disciplined for unethical or unlawful actions in your career?
What’s the difference between a fee-only financial advisor and a commission-based advisor?
Before hiring a financial advisor, it’s important to understand their compensation structure and how it could influence their recommendations.
Typically, financial advisors are paid via commission, fees or a hybrid of the two. Fee-only means the advisor does not receive a commission from products. Some fee-only examples may include flat amounts for one-time projects, hourly fees, monthly retainers or assets under management, or AUM.
Commission-based advice may be the lowest-cost option for advice about a specific financial product. However, commission-based advice can present a conflict of interest in some cases.
By comparison, AUM is generally a set percentage each year, but the amount paid varies based on the size of your portfolio. Some advisors paid via AUM have minimum asset requirements, which can be less inclusive to investors with a smaller portfolio.
What are the pros and cons of using a robo-advisor vs. a human financial advisor?
Robo-advisors are algorithms developed by companies to automatically invest your money based on your risk tolerance. Some robo-advisors offer additional features, such as access to a human advisor and tax-loss harvesting, which uses losses to offset other portfolio gains.
By contrast, a human financial advisor can offer tailored, comprehensive financial planning to meet specific goals. This may include guidance on investing, taxes, insurance, retirement planning, estate planning and other areas.
More from CNBC’s Financial Advisor 100:
Here’s a look at more coverage of CNBC’s Financial Advisor 100 list of top financial advisory firms for 2025:
In 2024, the median robo-advisor fee was around 0.25% of assets per year, based on 16 U.S.-based platforms, according to Morningstar’s 2025 Robo-Advisor Report. However, fees can be significantly higher, depending on the platform. To compare, financial advisors typically charge around 1% of assets under management, or 100 basis points, depending on the size of your portfolio.
If you’re new to investing, most experts recommend starting with your workplace 401(k), rather than a robo-advisor, and contributing at least up to your employer’s matching contribution. Without a workplace plan, you could consider a Roth individual retirement account, which provides tax-free growth, among other benefits.
Fidelity recommends aiming for at least 15% of pretax income for retirement, including your employer match. The most popular 401(k) investment, target-date funds, also offer automated asset allocation, depending on your planned retirement date.
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Financial advisor FAQs
What are the requirements for a certified financial planner?
Certified financial planners, or CFPs, meet four requirements: education, exam, experience and ethics. They must complete a CFP Board-registered program and hold a bachelor’s degree. Professionals also must prove knowledge and competency by passing an exam, completing experience hours and meeting ongoing ethics and continuing education standards.
What are the red flags or warning signs of a bad financial advisor?
There are hundreds of thousands of financial advisors in the U.S., and picking the right one can feel overwhelming. However, there are ways to check for red flags and narrow down your prospect list.
One red flag is a lack of transparency about advisor compensation, which is required in Form ADV Part 2A for RIAs.
Another red flag could be an advisor who pushes products without a firm understanding of your goals, risk tolerance and timeline.
You can verify credentials via issuing organizations, such as the CFP Board. You can also find regulatory violations and customer complaints via FINRA’s BrokerCheck and the SEC’s Investment Adviser Public Disclosure website.
How do you choose a financial advisor for retirement planning?
Advisors who specialize in retirement planning typically have expertise in investment management, portfolio distribution, taxes, Social Security, Medicare, long-term care, legacy planning and other key issues.
Credentials such as CFP or RICP — retirement income certified professional — may signal expertise, but you should also weigh years of experience and other specialized training.
While interviewing prospects, you should ask about their philosophy for retirement income and lifetime tax planning.
The right candidate will discuss their holistic approach to meeting your financial goals, rather than immediately pushing products.
What are common financial strategies recommended by financial advisors?
If you’re struggling with cash flow or debt issues, your financial advisor may start by reviewing your monthly income and spending to create a realistic budget.
With a clearer picture of cash flow, an advisor can make investing recommendations based on your goals, risk tolerance and timeline.
Your advisor may also recommend tax strategies, based on your financial goals, to help minimize your yearly and lifetime tax liability.
Long-term investing goals may include funding education for your children or saving for retirement.
It’s also important to address legacy goals by creating an estate plan.
How do I find the best financial advisor near me for young professionals?
Young professionals may seek a financial advisor to help juggle competing financial priorities while building their career.
Key planning issues may include starting to invest, paying off student loans, navigating employee benefits, buying a first home and saving for a wedding or having children.
Some financial advisors work with younger investors and don’t have minimum asset requirements. These planners may charge one-time, hourly or monthly fees rather than a percentage for assets under management.
You can use directories from the CFP Board, XY Planning Network or the National Association of Personal Financial Advisors to find a fiduciary financial advisor.
Methodology: How we picked the best financial advisors for 2025
CNBC used data analysis and editorial review to compile its seventh annual Financial Advisor 100 list.
For 2025, we started with 40,563 RIAs from the SEC’s regulatory database. That list was filtered to 1,015 firms, and the finalists completed surveys to verify key details. CNBC conducted an editorial review of entries, before data partner AccuPoint Solutions applied our proprietary weighted criteria to narrow down the list and rank the firms.
Among other criteria, we considered:
Assets under management
Firm location and states registered
Regulatory and compliance records
Firm size and years in business
Number of certified financial planners
Number of investment advisors registered with the firm
You can learn more by reading our full methodology for determining the best financial advisors.
CNBC personal finance reporters Jessica Dickler, Gregory Iacurci, Lorie Konish, Annie Nova and Ana Teresa Solá contributed to this story.
CNBC receives no compensation from placing financial advisory firms on our Financial Advisor 100 list. Additionally, a firm’s or advisor’s appearance in our ranking does not constitute an individual endorsement by CNBC of any firm or advisor. More