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US Shoppers Are Still Spending, as Long as Retailers Give Them a Reason
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Black Friday and Cyber Monday (Shopping)
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Walmart Defies Gloom Over Inflation With Sales and Profit Upgrade
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Amid Inflation, Retailers Brace for Strapped Holiday Shoppers
Retailers have navigated pandemic closures and supply chain snarls in recent years. But dealing with the fallout from inflation could be an even tougher test.In 2020, it was pandemic closures and social distancing. Last year, it was the supply chain. Now, the problem is demand.For retailers, that may make this holiday season their biggest test yet.The holidays are the most important time of the year for retail. November and December can account for up to a quarter of the annual sales of department stores and specialty retailers. Companies place orders for seasonal and holiday merchandise months in advance so that they have enough stock on hand. The primacy of the holiday season has pretty much held steady, even during the turbulence of the pandemic. Whether through curbside pickup operations or a pivot to more expensive air deliveries during last season’s crunch, retailers still benefited from people ready to spend on all manner of products.Now, as Americans head into the season when they’re prodded to spend with abandon on holiday gifts, they aren’t showing the same willingness to do so.“You’ve had consumers that have had to weather a lot,” said Vivek Pandya, a lead analyst at Adobe Digital Insights, pointing to higher prices for gas, groceries and everyday services that have defied the Federal Reserve’s efforts to control inflation.Overall consumer demand for everyday goods and services remains robust and prices continue to increase at a faster-than-expected pace, but nearly 60 percent of U.S. shoppers say finances are factoring into their holiday shopping decisions, according to a survey by Sensormatic Solutions released this month. That’s up from 14 percent last year. One in five holiday shoppers will spend less this season because of a changed economic situation, a recent survey from the NPD Group, a marketing research firm, found.This holiday season, retailers “have to think about and pivot a little bit more to win the consumer compared to only thinking about the profit margin from the purchase,” Mr. Pandya said. “Now, with demand being weaker, they really have to go out of their way to advertise to consumers and get consumers with the highest likelihood to spend.”But discounts eat into retailers’ profit margins, and they have been able to employ that strategy only sparingly in recent years. During last year’s holiday season, in particular, retailers recorded bigger margins thanks to supply chain logjams. Inventory was low, and shoppers were clamoring to get their hands on products. The result: fewer discounts.“A lot of that is going to reverse, if not more than reverse, across department stores and specialty apparel,” said David Silverman, a senior director at Fitch Ratings. “Consumers are less compelled to buy, and they’re going to need the call to action.”A difficult holiday season for retailers could lead to restructurings and layoffs in 2023.John Taggart for The New York TimesIt’s a very difficult time for any company that sells things. The Fed has spent this year trying to combat near-record inflation by raising interest rates to tamp down consumer spending. Retailers have too much merchandise that shoppers no longer want. Consumer spending on durable goods has been easing over the past couple of months, according to data from the St. Louis Fed. Many retailers have recently revised their full-year financial outlooks, halted hiring and closed stores.Amazon is freezing corporate hiring for its retail business for the rest of the year. Peloton is laying off about 12 percent of its work force in its fourth round of job cuts this year. FedEx is halting hiring and closing stores as demand falls. Walmart plans to hire fewer seasonal workers this year. The Gap is cutting 500 corporate positions.Inflation F.A.Q.Card 1 of 5What is inflation? More
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The Holiday Shopping Season Is Here, but Is It Back?
The pandemic is not over but with the help of vaccinations and Covid-19 safety precautions, Santa Claus is feeling much better about coming to town this year.Stephen Arnold, president of the International Brotherhood of Real Bearded Santas, a trade group with more than 1,800 members, appeared at only a single tree lighting event last year. It was a frightening time, he said, particularly for a group of elderly men who are often overweight and have diabetes.But this season, Mr. Arnold said that all five of his tree lighting ceremonies are back, including a splashy event that he loves at Graceland, Elvis Presley’s estate in Mr. Arnold’s hometown, Memphis. He plans to participate in more than 200 appearances, on par with his prepandemic schedule in 2019. At times, he may perform from inside a life-size snow globe like last year, and a sizable chunk of his events will be held virtually, but it’s a world apart from 2020.“I think almost all of our Santas intend to work a great deal more than they did last year, and a much higher percentage, probably 65 to 70 percent of us, will return to what we consider some kind of normal schedule,” Mr. Arnold, 71, said. “I’m trying to be prepared for a season of relatively close contact.”And so it goes as the United States enters a holiday shopping season that is much more physically present than 2020, but not quite as carefree as it was prepandemic. People are more comfortable shopping at stores, but the number who return will likely vary by geography, and the employees will typically be wearing masks.The Macy’s Thanksgiving Day Parade was massively expanded, with more floats and a longer route, though children under 12 were not allowed to participate in the parade itself. Big chains will offer certain festivities, like Champagne bars, that were missing last year. Gift ideas and decorations will feature more prominently in stores as retailers anticipate more people browsing and planning bigger gatherings.Stephen Arnold was happy to be able to return to Graceland in Memphis as Santa last week.Houston Cofield for The New York TimesThis year promises to be different. “I’m trying to be prepared for a season of relatively close contact,” Mr. Arnold said.Houston Cofield for The New York Times“There’s a lot of pent-up energy to do things,” said Marie Driscoll, managing director of luxury and fashion at Coresight Research, an advisory and research firm. “Everything old is new again.”But hallmarks of a changed season remain. Many stores closed on Thanksgiving and holiday hours at certain malls and chains will be shortened, in part because of a national labor shortage. And many people are bracing for a dearth of products like popular toys as “supply chain issues” becomes the refrain of 2021. There are also those customers who will stay away from stores, based on new habits adopted during the pandemic or ongoing concerns about the virus, and opt to shop online or using curbside pickups.Ms. Driscoll said that signs of precautions would likely be visible throughout stores. “Retailers are going out of their way to make everybody feel comfortable, so at your own discretion you’re wearing a mask, there will be cleansers everywhere, there are options for self-checkout to not necessarily have to queue up and wait in lines,” she said..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-1kpebx{margin:0 auto;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-1kpebx{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-1kpebx{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-1kpebx{font-size:1.25rem;line-height:1.4375rem;}}.css-1gtxqqv{margin-bottom:0;}.css-1g3vlj0{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-1g3vlj0{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-1g3vlj0 strong{font-weight:600;}.css-1g3vlj0 em{font-style:italic;}.css-1g3vlj0{margin-bottom:0;margin-top:0.25rem;}.css-19zsuqr{display:block;margin-bottom:0.9375rem;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}The retail industry is still recovering from a plummet in store shoppers last year. In November and December 2020, foot traffic to department stores plunged more than 30 percent from the prior year, according to data from Vince Tibone, a senior analyst at Green Street, a real estate analytics firm. That picture seems to be improving, though, with department store foot traffic down 9 percent in October compared with October 2019, the data showed.Jeff Gennette, Macy’s chief executive, said in a recent interview that foot traffic at stores had recovered significantly from 2020 but remained down about 19 percent from 2019. The decline has been “stubborn,” he said, adding that the retailer expected it to improve in 2022.Shoppers may be returning, but they are also bracing for shortages because of supply chain issues.Jeenah Moon for The New York TimesTom Nolan, chief executive of Kendra Scott, a fashion jewelry business with 119 locations, said that in-store visits varied by region.“In the Northeast and West Coast, the numbers aren’t what they have been in Texas and the Southeast,” he said in an interview. While the chain’s sales were robust compared with 2019 or 2020, he noted that it was a boost for business when customers came in to browse, especially with family and friends.People are much more likely to make purchases when they’re at a store than while browsing the store’s website, said Meredith Darnall, senior vice president in the retail division of Brookfield Properties, which oversees more than 130 malls. “The ability to touch and see and talk to somebody about the product is real. They also have add-on sales — you come in for the T-shirt, you’re likely to buy the denim.” Adding to the appeal of in-store shopping for retailers, she said, is the fact that return rates are much higher for e-commerce purchases, especially in apparel and shoes.Plenty of consumers seem eager to shop in person this year. The NPD Group recently surveyed more than 1,000 people about holiday traditions that they missed most in 2020 and hoped to return to this year. About 36 percent said they missed browsing retail stores, while 30 percent said they looked forward to returning to shopping in malls and the “Thanksgiving and Black Friday frenzy.”The experience of shopping was drastically transformed last year as many people avoided lingering in stores and were discouraged from touching and testing products. Fitting rooms were closed or limited in many places. Makeup counters were not offering makeovers or samples of lipstick or perfume. Plastic partitions, hand sanitizer and reminders to socially distance peppered the landscape. Shopper events were downsized or canceled.Ralph Lauren offered a pop-up hot chocolate cart at Bloomingdale’s in Manhattan. Other retailers are back to offering drinks and snacks.Jeenah Moon for The New York TimesThis week, Saks Fifth Avenue unveiled its holiday window display and 10-story-tall light show at its New York flagship store. The retailer, which took a pause from its annual tradition of shutting down Fifth Avenue for a musical performance last year, returned to it this year with a performance by the Young People’s Chorus of New York City and an appearance from Michelle Obama. About 22 Nordstrom stores will have “immersive” photo booths.At the flagship Bloomingdale’s on 59th Street, the store is offering fewer events than the 400-plus it held in 2019, but many more than 2020, when its limited activities were held outdoors. There will be more food and drink for shoppers this season, including Champagne and cups of espresso, though they are being handled more carefully than in years past. The store hosted a performance by Bebe Rexha when it unveiled its holiday windows this month, but kept it to roughly 15 minutes and carefully managed capacity and spacing.“If you would have talked to me in 2019, we would have had elaborate spreads with caterers coming in and passed hors d’oeuvres and Champagne flowing,” said Frank Berman, Bloomingdale’s chief marketing officer. Now, the food is more likely to be prepackaged, and events like cooking demonstrations have been smaller.Still, he said, the retailer has been seeing a recent uptick in tourists and a growing willingness from shoppers to spend time wandering the store.Champagne and espresso are available to shoppers at Bloomingdale’s.Jeenah Moon for The New York Times“As it relates to Covid, they’re feeling safer, and you’re seeing more of that inspirational shopping, people going to make a day of it in our store,” Mr. Berman said. “They’re moving through the store and it’s not about, ‘I need to get this item and get out.’”There are also significant shifts in what people are buying compared to last year. Dressy clothing and luggage are popular again as people have resumed traveling and socializing. And the boom in pet adoptions has led to an explosion in clothing for dogs, which are welcome in the store, Mr. Berman said.The imprint of technology on physical retail has never been starker. Bloomingdale’s is still offering dozens of virtual events in addition to in-store activities. Shoppers now expect the ability to see whether products are in stock before they head to stores and for associates to help mail them, free of charge, when they’re not available, Ms. Driscoll of Coresight said.Nordstrom is among retailers using space at the front of its stores for shelves dedicated to online pickup, Ms. Darnall of Brookfield Properties said. Curbside pickup remains popular at malls and other big box stores.Photos with Santa were a rarity last year, but have largely returned.Jeenah Moon for The New York TimesAs for Santa Claus, Mr. Arnold is busier than ever as virtual visits add to his in-person gigs. Some parents prefer them after last year because the experience can be more magical once Santa is prepped by parents.“You have so much information, you become so real and have a real conversation,” he said. “Then you stop talking and solicit things from them, maybe about elves or reindeer or Mrs. Claus and what she bakes in the kitchen. Once in a while you get a hard question like, ‘Can you bring back Grandpa?’ and you try to wiggle your way out of that one.”Still, it is a rebuilding year.Mr. Arnold’s group, which had more than 2,000 members last year, shrank after many performers who could not or did not want to work in 2020 failed to renew their memberships. Mr. Arnold is confident in a robust return next year by the time of the International Santa Celebration event in Atlanta in April, which had been delayed by the pandemic.“You’re going to see the majority of Santas are going to feel like they’re returning to relatively normal conditions,” he said, adding that he was prepared with his vaccine and a booster. “And most of us who are smart enough will practice safety measures.” More
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Global Shipping Delays Loom Over Retailers for the Holidays
The travails of a Chicago fishing company’s advent calendar highlight the supply chain hurdles for businesses trying to deliver items in time for the holidays.WASHINGTON — It was 73 days until Christmas, and the clock was ticking down for Catch Co.The Chicago-based fishing company had secured a spot to sell a new product, an advent calendar for fishing enthusiasts dubbed “12 Days of Fishmas,” in 2,650 Walmart stores nationwide. But like so many products this holiday season, the calendars were mired in a massive traffic jam in the flow of goods from Asian factories to American store shelves.With Black Friday rapidly approaching, many of the calendars were stuck in a 40-foot steel box in the yard at the Port of Long Beach, blocked by other containers stuffed with toys, furniture and car parts. Truckers had come several times to pick up the Catch Co. container but been turned away. Dozens more ships sat in the harbor, waiting their turn to dock. It was just one tiny piece in a vast maze of shipping containers that thousands of American retailers were trying desperately to reach.“There’s delays in every single piece of the supply chain,” said Tim MacGuidwin, the company’s chief operations officer. “You’re very much not in control.”Catch Co. is one of the many companies finding themselves at the mercy of global supply chain disruptions this year. Worker shortages, pandemic shutdowns, strong consumer demand and other factors have come together to fracture the global conveyor belt that shuffles consumer goods from Chinese factories, through American ports and along railways and freeways to households and stores around the United States.American shoppers are growing nervous as they realize certain toys, electronics and bicycles may not arrive in time for the holidays. Shortages of both finished products and components needed to make things like cars are feeding into rising prices, halting work at American factories and dampening economic growth.The disruptions have also become a problem for President Biden, who has been vilified on Fox News as “the Grinch who stole Christmas.”The White House’s supply chain task force has been working with private companies to try to speed the flow of goods, even considering deploying the National Guard to help drive trucks. But the president appears to have limited power to alleviate a supply chain crisis that is both global in nature and linked to much larger economic forces that are out of his control. On Sunday, Mr. Biden met with other world leaders at the Group of 20 in Rome to discuss supply chain challenges.On Oct. 13, the same day that Catch Co. was waiting for its calendars to clear the port, Mr. Biden announced that the Port of Los Angeles and companies like FedEx and Walmart would move toward around the clock operations, joining the Port of Long Beach, where one terminal had begun staying open 24 hours just weeks before.Shipping containers stacked up at the Port of Long Beach in California in October. One terminal has begun operating 24 hours. Allison Zaucha for The New York TimesMany of Catch Co.’s advent calendars were stuck in the yard at the Port of Long Beach. Allison Zaucha for The New York Times“This is a big first step in speeding up the movement of materials and goods through our supply chain,” Mr. Biden said. “But now we need the rest of the private sector chain to step up as well.”Mr. MacGuidwin praised the announcement but said it had come too late to make much difference for Catch Co., which had been working through supply chain headaches for many months.The company’s problems first began with the pandemic-related factory shutdowns in China and other countries, which led to a shortage in the graphite used to make fishing poles. A worldwide scramble for shipping containers soon followed, as Americans began spending less on movies, travel and restaurants, and more on outfitting their home offices, gyms and playrooms with products made in Asian factories.Shipping rates soared tenfold, and big companies turned to extreme measures to deliver their goods. Walmart, Costco and Target began chartering their own ships to ferry products from Asia and hired thousands of new warehouse employees and truck drivers.Smaller companies like Catch Co. were struggling to keep up. As soon as Apple launched a new iPhone, for example, the available shipping containers vanished, diverted to ship Apple’s products overseas.The timing could not have been worse for Catch Co., which was seeing demand for its poles, lures and other products surge, as fishing became an ideal pandemic hobby. The company turned briefly to air freighting products to meet demand, but at five or six times the cost of sea freight, it cut into the company’s profits.The supply chain woes became an even bigger problem for Catch Co.’s “12 Days of Fishmas” calendar, which featured the company’s plastic worms, silver fish hooks and painted lures hiding behind cardboard windows. The calendar, which retails for $24.98, was a “big deal” for the company, Mr. MacGuidwin said. It would account for more than 15 percent of the company’s holiday sales and introduce customers to its other products. But it had an expiration date: Who would buy an advent calendar after Christmas?Mr. MacGuidwin thought briefly about storing late arrivals for next year before realizing the calendar said “2021.”Catch Co. had secured a spot to sell a new product, an advent calendar dubbed “The 12 Days of Fishmas,” in 2,650 Walmart stores nationwide.Chase Castor for The New York TimesBoxes of the calendars were prepared for distribution in Kansas City.Chase Castor for The New York Times“It cannot be sold after Christmas,” he said. “It is a scrapped product after that.”Like many American companies, Catch Co. had tried to prepare for the global delays.The Chinese factories the company works with began manufacturing the calendar in April, before Walmart had even confirmed its orders. On July 10, the calendars were shipped to the port at Qingdao. But a global container shortage kept the calendars idling at the Chinese port for a month, awaiting for a box to be shipped in.On Sept. 1, nearly three weeks after setting sail across the Pacific Ocean, the vessel anchored off the coast of Southern California, alongside 119 other ships vying to unload. Two weeks later Catch Co.’s containers were off the ship, where they descended into the maze of boxes at the Port of Long Beach.Inside the BoxThe twin ports of Long Beach and Los Angeles — which together process 40 percent of the shipping containers brought into the United States — have struggled to keep up with the surge in imports for many months.Together, the Southern California ports handled 15.3 million 20-foot containers in the first nine months of the year, up about a quarter from last year. Dockworkers and truckers had worked long hours throughout the pandemic. More than 100 trains, each at least three miles long, were leaving the Los Angeles basin each day.But by this fall, the ports and warehouses of Southern California were so overstuffed that many cranes at the port had actually come to a standstill, without space to store the containers or truckers to ferry them away.On Sept. 21, the Port of Long Beach announced that it had started a trial to keep one terminal open around the clock. A few weeks later, at Mr. Biden’s urging and with the support of various unions, the Port of Los Angeles and Union Pacific’s nearby California facility joined in.So far, few truckers have arrived during the expanded hours. The ports have pointed to bottlenecks in other parts of the supply chain — including a shortage of truckers and overstuffed warehouses that can’t fit more products through their doors.“We are in a national crisis,” said Mario Cordero, the executive director of the port of Long Beach. “It’s going to be an ongoing dynamic until we have full control of the virus that’s before us.”Worker shortages at warehouses have led to delays.Chase Castor for The New York TimesTruckers, who have worked long hours throughout the pandemic, are also in short supply.Chase Castor for The New York TimesIn the past, Catch Co. would often ship products from West Coast ports by rail. But longer travel times on rail lines — as well as the high demand for containers at Chinese ports — mean shipping companies have been loath to let their containers stray too far from the ocean.So instead, the Catch Co. calendars were moved by truck to a warehouse outside the port owned by freight forwarder Flexport. There, they were placed on another truck to be shipped to Catch Co.’s Kansas City distribution center, where workers would repack the calendars for Walmart. Mr. MacGuidwin estimated that the calendars would arrive in Walmart stores by Nov. 17 — just in time for Black Friday. The calendar’s entire trip from factory to store shelves would take about 130 days this year, compared with the typical 60.Mr. MacGuidwin said he believes supply chain difficulties may ease next year, as ports, rails and trucking companies gradually work through their backlogs. Asia remains the best place to manufacture many of their goods, he said. But if shipping costs remain high and disruptions continue, they may consider sourcing more products from the United States and Latin America.Catch Co. has already started designing its calendar for next year and is still deciding whether it should say “2022.”“It’s an open question,” said Mr. MacGuidwin. More
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Retail Sales Fell More Than Expected as Spending Slowed
AdvertisementContinue reading the main storySupported byContinue reading the main storyRed Flags for Economy as Retail Sales Fall for a Second MonthDrops in November and October raise questions about how retailers are faring in the all-important holiday shopping season.Shoppers at Gateway Mall in Lincoln, Neb., on Black Friday. Retail sales fell 1.1 percent in November, the Commerce Department reported.Credit…Walker Pickering for The New York TimesMichael Corkery and Dec. 16, 2020Updated 5:15 p.m. ETConsumer spending has been one of the few bright spots in the pandemic-battered economy. Since the spring, Americans have spent more each month even in the face of mounting job losses, political turmoil and recurring virus outbreaks.But that streak is over now. U.S. retail sales declined last month and in October, raising questions about how retailers are faring in the all-important holiday shopping season and about the stability of the broader economy.Sales fell 1.1 percent in November — more than economists had predicted — as spending on categories like automobiles, electronic stores, clothing and restaurants and bars softened, according to a report from the Commerce Department on Wednesday.The Commerce Department also revised its tally for October to a 0.1 percent decline, from an increase of 0.3 percent that had been reported last month.Economists said the declines were “warning signs” that the economy was entering a rough patch and in need of a jolt from another round of government stimulus.“When the U.S. consumer fails to spend, the world’s economy feels it,” said Beth Ann Bovino, chief U.S. economist at S&P Global.The November slide, in particular, adds new urgency to this week’s discussion on Capitol Hill over a stimulus package. On Wednesday, top Democrats and Republicans were said to be nearing a $900 billion deal that would expand unemployment benefits and provide new stimulus checks to consumers.Consumer spending accounts for roughly 70 percent of total economic growth, so propping up retail sales is central to any plans to stoke a recovery. And economists have been warning that failure to enact more financial support for the unemployed would eventually jeopardize the progress made in reviving the economy.“Weak retail sales in the fall, along with a recent increase in unemployment insurance claims, are warning signs for the economy at the end of 2020,” Gus Faucher, chief economist at PNC Financial Services Group, said in a research note.The uncertainty around holiday spending has been exacerbated as retailers pushed annual sales events into October, in a bid to jump-start the season and prevent crowded stores and shipping delays in November. Many major chains reported sales gains in October, but they were not certain about how that would affect spending in November and December.Business & EconomyLatest UpdatesUpdated Dec. 16, 2020, 2:57 p.m. ETNew Mexico sends $1,200 payments to about 130,000 unemployed residents.Fed chair says the case for more pandemic aid ‘is very, very strong.’How Are You Managing the Holidays in a Pandemic?Mr. Faucher also noted that the boom in shopping this spring after virus restrictions were lifted reduced “the need for purchases at the end of the year.” Amazon’s “Prime Day,” an annual event for online deals, was held in October, and spurred most major chains to introduce bargains around the same time, which may have also encouraged earlier holiday spending.The report on Wednesday showed the steepest declines at electronics and appliance stores, gas stations, clothing stores, department stores and bars and restaurants. The decline in apparel spending has been part of a broader shift this year, as many Americans remain isolated at home, aren’t going to the office for work, have postponed events and are avoiding shopping at malls.Spending at bars and restaurants tumbled 4 percent from October and was down about 17 percent compared with a year earlier, reflecting the strain on these establishments. With restrictions on indoor dining taking effect again in cities like New York and public officials warning of a difficult winter ahead, spending at restaurants is likely to remain lower for several months. Spending on gasoline also declined in November, as more families opted not to travel for Thanksgiving; many people are planning to stay home for Christmas also. Auto sales fell 1.7 percent in November, after months of gains.Consumers have not been following normal shopping patterns this year, making month-to-month sales difficult to predict. Some analysts had not expected the rebound in sales to have lasted so long, given the grim economic realities for millions of Americans. By the summer, retail sales had returned to pre-pandemic levels, helped by previous rounds of stimulus, job growth and low interest rates.But the holiday season, which can make or break a retailer’s business for the year, has been difficult to gauge. Black Friday, which has traditionally signaled the start of the holiday shopping season, was also largely a bust for many retailers as cases were flaring. Some companies reported that in-person traffic that day declined by as much as 50 percent from last year, as shoppers concerned about the virus stayed away from the stores. Still, online sales have been strong through the holidays and November sales were up 4 percent over last year’s figures.The National Retail Federation, an industry trade group, pointed to the online increase from last year as a sign that the holiday season was off to a strong start for retailers. But the organization also said in a Wednesday release that additional fiscal stimulus from Congress was needed, particularly as the remainder of the season remains so unsure because of the spread of the virus.With the new concerns around shopping in person, retailers have been racing to accommodate a surge in shipping demand, grappling with new surcharges and delays with major carriers including UPS and FedEx.But there are limits on how much the boom in online shopping can prop up the overall economy. “There are only so many televisions you can buy,” said Ms. Bovino, the economist at S&P Global. “At some point, you reach saturation.”She said the decline in November sales was “much worse than expected” and reflected several troublesome realities. Unemployed Americans are not able to spend as freely on discretionary items or gifts. And for the workers who still have jobs and remain financially secure, Ms. Bovino said many of them stayed out of stores because of the rising cases.Consumers also spent more on groceries and building supplies in November — reflecting a new focus on necessities.“The economy is hitting a very rough patch,” Mr. Faucher said. “Although widespread vaccine distribution will support stronger economic growth by mid-2020, conditions will remain soft until then, especially if Congress is unable to pass another stimulus bill.”AdvertisementContinue reading the main story More
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With 3 Billion Packages to Go, Online Shopping Faces Tough Holiday Test
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‘Bleak Friday’ for Stores as Pandemic Pushes Holiday Shopping Online
Foot traffic was down considerably and internet sales surged during a holiday weekend altered by the coronavirus. More
