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    Those Doritos Too Expensive? More Stores Offer Their Own Alternatives.

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    Retailers are expanding their own private-label food and beverage offerings, attracting customers looking for less expensive options.The snack chips had become pretty pricey.For years, customers stopping at Casey’s General Stores, a convenience store chain in the Midwest, hadn’t thought twice about snagging a soda and a bag of Lay’s or Doritos chips. But over the past year, as the price of a bag of chips soared and some customers felt squeezed by the high cost of gas and other expenses, they began picking up Casey’s less-expensive store brand.So Casey’s began stocking more of its own chips, in a variety of new flavors. This summer, Casey’s brand made up a quarter of all bags of chips sold, eating into the sales of big brands like Frito-Lay, which is owned by PepsiCo.“As inflation continues to ratchet up, more people are open to trying alternatives,” said Darren Rebelez, the chief executive of Casey’s, which has 350 private-label products and plans to add 45 this year. “If you put the alternative right on the shelf, right next to the expensive option, people may say, ‘What the heck,’ and give it a try.”Large food companies gobbled up market share during the pandemic. With supply chain issues affecting what was on the shelves, people were buying basically whatever they could find. And they kept buying even as prices soared when the food and beverage brands raised prices to maintain their profit levels while still covering rising ingredient and labor costs.But with retailers now expanding their store-owned food and beverage offerings, consumers are slowly shifting their spending. Overall, private-label foods and beverages have crept up to a 20.6 percent share of grocery dollars from 18.7 percent before the pandemic, according to the market research firm Circana.In some categories like canned vegetables and cheese, private-label goods have garnered a significant portion of the market.Andres Kudacki for The New York TimesBut a deeper look at some categories reveals private-label goods are gaining significant ground on national brands. Private labels snagged 38 percent of canned vegetable sales in the three months that ended June 30, according to Numerator, another market research firm. Numerator’s data also shows private-label cheese held 45 percent of the market and coffee nearly 15 percent.The shift in spending reflects a customer base that is nearing or at its tipping point. Inflation, which climbed to 3.7 percent in September, is running at a less-rapid pace than a year ago, but millions of shoppers still face increasingly high prices in grocery stores.The trend is having a greater effect among those with lower incomes, who spend a greater share of their paycheck on food, even as a pandemic-era policy that increased the amount of money that food-stamp recipients received over the last three years has ended. This month, payments on federal student loans, which had been on pause for the pandemic, also resumed. Adding to the financial burden, rates on credit cards and mortgages are rising.Two-thirds of consumers said in July that they bought less-expensive groceries at retailers, an increase of four percentage points from a year earlier, according to the consulting firm McKinsey. The shift, the firm said, was particularly pronounced among those with incomes less than $100,000 in categories such as meat, dairy and staples.“Consumers are trading down,” said Rupesh D. Parikh, an equity analyst at Oppenheimer & Company who covers food, grocery and consumer products. He recently bought a box of Kellogg’s Mini Wheats cereal at Walmart along with the Walmart version. “The Kellogg’s cereal was 75 percent more expensive, and I couldn’t tell the difference between them,” he said.Big brands, in response, are already starting to offer small sale prices on certain foods, like salty snacks. “The question is how deep they are willing to go in promotions,” Mr. Parikh said.The expansion in private-label goods is also a response to a changing grocery landscape. Competition is revving up because of consolidation, led by Kroger’s proposed $24.6 billion merger with Albertsons, and the push into the United States by entrants like the German discount chain Aldi, which stocks 90 percent of its shelves with private-label goods. In August, Aldi agreed to acquire 400 Winn Dixie and Harveys Supermarket stores, giving it a significant presence in the Southeast.Retailers say they need the private-label goods to give consumers a broader array of choices. The store brands are also typically more profitable for the retailers than products from big food companies.But perhaps the biggest factor is a seismic shift in consumer attitudes. Older generations that grew up with “generic” ketchup or soup recall them as bland, tasteless versions of the name brands. Retailers, which have dumped the term “generic,” insist that the quality of the private-label foods and beverages has improved substantially. Social media platforms like TikTok and Reddit are filled with young people hyping their favorite store brand foods at Aldi and Trader Joe’s.“If the food is not good quality, our reputation is at risk,” said Scott Patton, the vice president of national buying for Aldi, who said the chain was seeing increased traffic in all income levels. “If you’re going to sell a store-branded apple cinnamon ice cream, it had better be the best apple cinnamon ice cream you’ve ever had.”Retailers are offering customers “belly fillers,” basic foods at low prices that are virtual clones of national brands, but they are also hunting for ways to differentiate themselves, said Jordan Bouey, the owner of Silver State Baking, a Las Vegas-based manufacturer that makes cookies, bars and breads for grocery chains and retailers.“If there’s a category that doesn’t have a big national brand, retailers are looking to be unique and give the shoppers what they’re looking for, like a protein cookie,” Mr. Bouey said.The private-label pasta carried by Wegmans includes more high-end varieties aimed at “the food enthusiast,” an executive said.Andres Kudacki for The New York TimesAt a Wegmans in Hanover, N.J., the dried pasta aisle was stocked with fettuccine, shells and spaghetti from well-known brands like Barilla and De Cecco. But the vast majority of the pasta on the shelves was Wegmans’ own brand, one line priced at 99 cents a box and another, Amore, that is imported from Italy and $4.99 a box, about $2 more than some of the national brands.“We want our brand to serve the value customer who is on a budget,” said Nicole Wegman, who was named president of Wegmans Brand in 2021. Wegmans has expanded its private-label business in recent years to more than 17,000 products, including deli and prepared meals, frozen vegetables and healthy snacks.“But we also want products, like our cheese and our breads, that are fun for the food enthusiast,” Ms. Wegman said. “They’re specialty items and more expensive to make, so we have to charge more for them.”Indeed, executives at Casey’s, which started dabbling in private-label goods three years ago, said they were trying not to compete with the national brands but rather expand what’s available for customers. In some cases, that means offering flavors the national brands do not.Sales of limited-edition Casey’s chips in flavors like sweet corn, barbecue brisket and jalapeño Cheddar sold well this summer. “Those are the kind of products that a Frito-Lay is not going to make because it is not a national flavor profile that is going to work for their business,” Mr. Rebelez said.But he also acknowledged that some Casey’s customers were simply looking for deals.Take candy bars. For years, retailers would not compete against behemoths like Hershey and Mars because customers remained loyal to the brands they had grown up eating. But as the price of candy bars rose in recent years, some customers stopped buying.So Casey’s created four of its own lower-priced candy bars, including a chocolate with mint and a chocolate caramel.“I was skeptical going in, but those candy bars have performed really well,” Mr. Rebelez said, adding that Casey’s was working on more iterations. “There is a breaking point for consumers, and in certain products and categories we’ll provide an alternative.” More

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    Inflation Measure Favored by the Fed Cooled in August

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    The Personal Consumption Expenditures Index climbed more slowly, after cutting out food and fuel prices for a sense of the underlying trend.Federal Reserve officials received more good news in their battle against rapid inflation on Friday, when a key inflation measure continued to slow, the latest evidence that a return to normal after the pandemic and higher interest rates are combining to wrestle rapid price increases back to a more normal pace.The Personal Consumption Expenditures Index, which the central bank uses to define its 2 percent inflation goal, is still climbing rapidly on an overall basis. It rose 3.5 percent in August from the previous year, pushed up by higher gas prices, up slightly from 3.4 percent previously.But after stripping out food and fuel costs, both of which are volatile, a “core” measure that Fed officials watch closely appeared much more benign. It picked up by 3.9 percent from a year earlier. Compared with the previous month, it climbed by 0.1 percent, a very muted pace.It’s the latest encouraging sign for Fed policymakers, who have been raising interest rates since March 2022 in a campaign to slow the economy and cool price increases. While economic momentum has held up better than expected, a less ebullient housing market and a grinding return to normalcy in the car market have helped key prices — like automobile and rents — to fade. At the same time, supply chain disruptions that led to shortages and starkly pushed up prices starting in 2021 have gradually cleared up, allowing costs for many goods to stop rising or even come down slightly.Given the progress, central bankers are now contemplating whether they need to raise interest rates further. They left them unchanged and in range of 5.25 to 5.5 percent at their meeting this month, while forecasting that they might make one more rate increase this year. At the same time, given how strong the economy remains, officials have signaled that they may need to leave interest rates set to a high level for longer to ensure that inflation returns to normal in a sustainable way.“We’re taking advantage of the fact that we have moved quickly to move a little more carefully now,” Jerome H. Powell, the Fed’s chair, said during a news conference following the Fed’s meeting last week.The question now is whether inflation can fade fully — getting back to something near the Fed’s 2 percent goal and staying there — without a bigger economic slowdown.Multiple data points and anecdotes, from retail sales figures to some company earnings calls, have suggested that American consumers are managing to keep spending despite higher borrowing costs, which have made it more expensive to make big purchases on borrowed money.Friday’s report showed that personal consumption expenditures climbed 0.4 percent in August from a month before, slightly softer than what economists had expected. Spending eked out a small increase after adjusting for inflation.Historically, it has been difficult for the Fed to wrestle inflation lower without causing a big economic slowdown. Companies will generally raise prices if they can, so it requires slower demand to force them to stop. Fed policy is a blunt tool, so it is hard to calibrate it exactly.But increasingly, central bankers have been signaling that they are hopeful they will be able to pull off a rare “soft landing,” cooling price increases without killing growth.“At the end of the day, we will get inflation back to our target, whatever that takes,” Austan Goolsbee, the president of the Federal Reserve Bank of Chicago, said during a speech this week. “But we also can’t lose sight of the fact that the Fed has the chance to achieve something quite rare in the history of central banks: to defeat inflation without tanking the economy.” More

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    Some Businesses Make ‘Woke Free’ a Selling Point

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    A number of companies — from clothing to pet care — are trying to appeal to customers who think corporate America is pushing a liberal agenda.Jonathan Isaac is a forward for the National Basketball Association’s Orlando Magic, but he is perhaps better known as someone who chose not to protest police brutality against Black Americans during a summer of widespread activism involving racial injustice.Mr. Isaac, who is Black, turned that singular moment in July 2020 — when he decided not to join many other N.B.A. players in kneeling during the national anthem as the league restarted in a Covid “bubble” setting in Orlando, Fla. — into a platform as a conservative political activist. In 2022, he spoke at a rally of Christian nationalists and anti-vaccine Americans and wrote a book about why he did not join the protest. This year, he started Unitus, an apparel company centered on “faith, family and freedom.”“I wanted my values to be represented in the marketplace, especially when it came to sports and leisure wear,” Mr. Isaac said in an interview.Most companies used to do everything they could to avoid political controversies and, by extension, risk alienating potential customers. No longer. Seemingly everything in the United States is political now, including where you shop for socks and leggings.Companies like Anheuser-Busch and Target have recently faced backlash from the right over marketing and advertising decisions that were seen as a liberal Trojan horse: Anheuser-Busch for a transgender influencer’s promotion of Bud Light and Target for its Pride Month displays.Bud Light faced fierce backlash after the transgender influencer Dylan Mulvaney promoted the beer.Evan Agostini/Associated PressUnitus is one of a growing number of companies — from clothing retailers to pet care businesses — trying to appeal to those who have recoiled from what they see as corporate America pushing a progressive, liberal agenda. Unitus is featured on PublicSq., an online marketplace aimed at promoting companies it calls “pro-life,” “pro-family” and “pro-freedom.” PublicSq. began in July 2022 and now has more than 65,000 small businesses on its platform, noting a spike in numbers after the Bud Light and Target disputes.The platform offers “a nice, refreshing sort of break” from companies that have voiced more progressive views, said Michael Seifert, the founder and chief executive of PublicSq., mentioning businesses like Target, Ben & Jerry’s and Bank of America.Since Donald J. Trump was elected president in 2016, large corporations have faced heightened scrutiny — both from potential customers and their own employees — concerning their values. This includes everything from how companies publicly reacted to policies like Mr. Trump’s ban on immigration from several Muslim-majority countries to political donations by companies or their top executives.In turn, many companies made public declarations in support of diversity and inclusion. In 2018, Nike teamed up on an ad campaign with the former N.F.L. player Colin Kaepernick, who had started a movement of athletes kneeling to protest police brutality against Black Americans. After a Minneapolis police officer murdered George Floyd in 2020, many companies pledged financial support to and released statements of solidarity with the Black Lives Matter movement. In 2022, proposed legislation in Florida that opponents viewed as anti-L.G.B.T.Q. faced corporate resistance.Tracy Rank-Christman, a professor of marketing at the University of Wisconsin-Milwaukee, said the more leftward turn of some major companies in the mainstream could be driving away those with more conservative views.“Some of these consumers are essentially having either a boycott or backlash to these brands that are engaging in behaviors that do not align with their values,” said Ms. Rank-Christman, who studies consumer psychology.Nike built an ad campaign around Colin Kaepernick in 2018, after he became known for his protests against police violence.Alba Vigaray/EPA, via ShutterstockTarget faced protests from some on the right this year for merchandise it included in its Pride Month displays.Joe Raedle/Getty ImagesWhat’s driving the backlash is nothing new. According to research from Ms. Rank-Christman and other academics, consumers with what are known as “stigmatized identities” often take collective action against a company that they feel is attacking that identity. It has happened in the past with companies like Chick-fil-A, which drew criticism from the left for its support of conservative causes. In this case, Ms. Rank-Christman said, that identity is on the political right.Those same views, however, are squarely within the mainstream on PublicSq. Mr. Seifert said that most businesses on the platform did not explicitly state their views, but that every business was required to check a box and sign a commitment to PublicSq.’s core principles. They include a belief in “the greatness of this nation,” a vow to protect “the family unit” and celebrate “the sanctity of life,” and a belief that “small businesses and the communities who support them are the backbone” of the economy.What’s most important, Mr. Seifert said, is that businesses on the platform don’t antagonize “traditional values” in the way he said some large corporations have.Still, some companies on the platform promote their conservative bona fides more emphatically than others.Kevin Jones is the manager of Tiny Dog, an e-commerce pet supply business that he runs with his wife, Myra, out of Kingsport, Tenn. Mr. Jones said in an interview that he had been planning to work with another pet supplier in the state to expand his business, but that he had balked after it asked him for his stance on “the whole woke agenda.” That experience persuaded him to join PublicSq., he said, and market pet products to people who shared his values.Tiny Dog features no political or social messaging on its website, but Mr. Jones said his company didn’t “cater to alternative lifestyles.” He also said Tiny Dog had received a significant uptick in interest since it joined PublicSq.Others on the platform don’t necessarily view themselves as being conservative or catering to a particular political ideology. Mike Ritland, who founded a company that offers goods and training for dogs and is on PublicSq., said he didn’t think of his company as “anti-woke,” even though the platform calls itself that. He said he just wanted a way to increase his business.But for the companies that cater to consumers who share their conservative values, it doesn’t matter if they turn away more liberal buyers, or ones who just don’t want to see “100% Woke-Free American Beer” when they crack open a cold one, as is the case with Ultra Right Beer.In the short run, these companies know they’re targeting a niche market, said CB Bhattacharya, a professor at the Katz Graduate School of Business at the University of Pittsburgh. They are concerned less about maximizing profit and more about standing by their values. For a company that’s genuinely concerned about catering to consumers who oppose abortion, for example, the bottom line may not be paramount.“Even if it is just reds versus blues, they’re already slicing the market in half, and they’re saying, ‘Well, we don’t even care about the blues,’” Mr. Bhattacharya said.But whether these companies are sustainable in the long run is a more complicated calculus. A company whose business model depends on politically disaffected consumers is subject to constantly shifting political winds, as much as it is to supply-chain issues.Ultra Right Beer is selling a limited edition can with former President Donald J. Trump’s mug shot.Ultra Right BeerSome on the left have boycotted Chick-fil-A because of its owners’ conservative views, but that hasn’t hurt the chain.Erik S. Lesser/European Pressphoto AgencyThe energy that fuels consumers to boycott offending companies, and seek alternatives, also tends to be fleeting. According to Mr. Bhattacharya’s research, the prominent boycotts of Chick-fil-A (by liberals) and Starbucks (by conservatives) in 2012 didn’t hurt those companies. In fact, sales increased, perhaps owing to the energizing of consumers who supported those companies’ stances.An issue driving consumers to seek alternatives may also lose political salience, forcing businesses that have made it part of their appeal to change their approach. Nooshin Warren, a professor of marketing at the University of Arizona, said that if L.G.B.T.Q. rights became less politicized and more accepted across the country, conservative companies would have to rethink their strategy.Another problem is that some issues important to conservative consumers, such as not buying goods made in China, run up against economic reality. Mr. Seifert said each business on PublicSq. is asked to make its products in the United States or to get as many of its products as possible from there, but he acknowledged that manufacturing in China is necessary for some.A spokeswoman for Unitus said in an email that it made its products in Peru and Bangladesh, but that it was “committed to never sourcing Unitus products from China.”For Mr. Isaac’s part, he hopes Unitus becomes a leader in producing sleek and comfortable apparel and champions his core values: “faith, family and freedom,” which, he said, are “under assault” by mainstream corporations.“Unitus is, for me, giving people that encouragement to say: ‘No, I stand for these values. These values are important to me. And now I can wear them in a stylish, high-quality way,’” Mr. Isaac said. More

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    Will Restart of Student Loan Payments Be the Last Straw for Consumers?

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    Americans have continued spending despite dwindling savings and inflation. But retailers worry resuming loan payments could push some over the edge.Mykail James has a plan for when payments on her roughly $75,000 in student loans restart next month. She’ll cut back on her “fun budget” — money reserved for travel and concerts — and she expects to limit her holiday spending.“With the holidays coming up — I have a really big family — we will definitely be scaling back how much we’re spending on Christmas and how many things we can afford,” Ms. James said. “It’s just going to be a tighter income overall.”In October, roughly 27 million borrowers like Ms. James will once again be on the hook for repaying their federal student loans after a three-year hiatus. President Biden tried to use his executive powers to forgive about $400 billion in student debt last year, but the Supreme Court overruled that decision in June, and payments kick in again in October.Now, there are big questions about how those people — many of whom had expected to have at least some of their debt erased — may change their spending habits as they budget for student loan payments again. It could crimp the economy if a large share of consumers cut back simultaneously, especially because the resumption in payments comes just as the retail and hospitality industry begin to eye the crucial holiday shopping season.Most economists think that while the hit could be substantial, it will not be so big that it would plunge America into a recession. Goldman Sachs analysts expect renewed student loan payments to cost households about $70 billion per year. That would probably be enough to subtract 0.8 percentage points from consumer spending growth in the fourth quarter, helping to slow it to 1.4 percent, they estimate.Yet major uncertainties remain. Such estimates of just how big the drag will be are rough at best, it is unclear when exactly it will bite and economists are unsure what it will do to consumer confidence. There are factors that could make the impact smaller: The Biden administration has taken steps to ease the pain, allowing for people with lower incomes to repay their loans more slowly and creating a one-year grace period in which missed payments will not be reported to credit rating agencies.But the student loan payments will also restart at the same time consumers face a number of other headwinds, including shrinking savings piles, a cooler job market and higher price levels after two years of rapid inflation. It could also coincide with major strikes — Hollywood actors and writers have been locked in a work stoppage all summer, and the United Auto Workers began a targeted strike on Friday, one that economists warn could be disruptive if it lasts. Adding another source of looming uncertainty, Congress could fail to reach a funding agreement by the end of this month, forcing a government shutdown.Retailers have begun to publicly fret that the resumption of student loan payments could collide with those other developments, pushing their shoppers closer to a breaking point. Executives from companies like Walmart, Macy’s, Best Buy and Gap have all warned analysts and investors that student loan payments may put pressure on shoppers’ budgets, eating into some of their sales in the process.“I don’t think we have a very good grasp” on how the hit to consumers will play out, said Julia Coronado, the founder of MacroPolicy Perspectives, a research firm. “It’s still very unclear exactly what the impact will be.”Consumers have, so far, been surprisingly resilient in the face of rapid inflation, higher Federal Reserve interest rates and a gradually cooling economy.Retail sales came in stronger than many economists had expected in August, data released Thursday showed. Companies have regularly predicted a pullback that has been more modest than expected, as still-low unemployment and decent pay gains have proved enough to buoy shoppers.But some companies worry that student loans could pile on — finally cracking the American consumer.Marc Rosen, the chief executive of J.C. Penney said, “I do think that student loans are going to have an impact.”Gene J. Puskar/Associated PressThe resumption of student loan payments for a retailer like J.C. Penney, which caters to middle-income consumers, would be the latest, unwelcome squeeze on their budgets. Their core customer makes an annual income of $55,000 to $75,000 and has had their monthly household expenses increase by $700 from two years ago. The department-store chain said 17 percent of its credit card customers have student loans.“I do think that student loans are going to have an impact,” Marc Rosen, the chief executive of J.C. Penney, said in an interview. “It’s another thing that comes into that family that puts another stress on their budget and, again, brings back trade-offs, forces them to make other trade-offs.”Ms. James is among the many American consumers expecting to make tough decisions. The 27-year-old, who works in aerospace defense and whose parents owe additional student loans on her behalf, said she had been spending hours doing research on her options for debt relief. She’s even contemplating a job switch to the public sector, which might require a pay cut but offers a clearer path to loan forgiveness.In addition to cutting back on travel and concerts, she plans to work more on her side jobs to earn extra cash. In the past, she’s driven for UberEats and Instacart. (She said she would also continue expanding her financial education business.)Phil Esempio, a 65-year-old high school chemistry and biology teacher in Nazareth, Pa., who owes around $150,000 in student loans, also expects to rein in his budget. Coming out of the pandemic, he excitedly returned to attending live shows in places like New York City — 78 concerts last year — and eating out while he’s there with his friends.But Mr. Esempio said that his period of big spending might have been an overreaction to the end of the pandemic. As the restart of student loan payments looms, “a lot of that is being throttled back,” he said. He expects to make it to 35 shows this year. He thinks he’ll have to start paying $1,100 a month on his federal loans, which is equivalent to what he’s been paying for his private loans.If other consumers behave similarly, it could come as an unpleasant surprise to companies including Live Nation, which owns Ticketmaster. Live Nation executives on a recent earnings call predicted that people’s excitement for live events would outweigh any additional financial burdens.Still, it is possible that other retailers are being overly glum, given the Biden policies and a few other factors that could help to limit the impact of student loans restarting. In fact, Alec Phillips, a Goldman Sachs economist, said that he thought his projection for a $70 billion annual cost from the payment restart was probably pessimistic.“I don’t think that there’s a scenario where it turns out to be substantially worse,” Mr. Phillips said.Among the factors that could limit the hit, borrowers may enroll in a new income-based repayment program offered by the administration, which would decrease monthly payments for people earning low and moderate incomes. If everyone who is eligible did so, it could reduce student loan payments by around $14 billion per year, Mr. Phillips estimates.Supporters of student debt forgiveness demonstrated outside the Supreme Court in June.Olivier Douliery/Agence France-Presse — Getty ImagesAnd some borrowers may simply not pay, at least for a while. Because missing payments will not be reported to credit reporting agencies for a year — the so called “on-ramp” period — households have wiggle room, said Constantine Yannelis, an economist at the University of Chicago Booth School of Business.Finally, debt holders are more heavily middle- and high-earning workers. Those people may have more budgetary leeway to help deal with the renewed payments, Mr. Phillips said.That is not to say that no groups will suffer. Many low-income people do have outstanding balances, just smaller ones, and Black borrowers in particular hold an outsize chunk of student debt. And the hit could come at a moment when some household budgets are already coming under stress amid high prices and high interest rates. Delinquencies on credit cards have recently jumped back above their levels from before the pandemic.The result may be a painful strain on some families — but a more muted one for the economy as a whole.The upshot is that “it will matter economically,” Mr. Yannelis said of the student loan resumption. “It is most likely not going to be huge, though, and it’s not likely to be the type of thing that would tip us into recession.” More

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    What Retail Sales and Other Data Say About China’s Economy

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    Consumers are spending a little more, but apartment prices and the pace of construction keep falling.China’s trains, planes, stores and beaches were a little fuller last month than a year ago, and the pace of activity picked up at factories, particularly those making mobile phones and semiconductors.A batch of numbers released on Friday by China’s National Bureau of Statistics showed a modest improvement in the country’s overall retail sales and industrial production during August. A series of small steps taken by the government over the summer, including two rounds of interest rate cuts, seems to be yielding a slightly better-than-expected improvement in the country’s economy.“The national economy has accelerated its recovery, production and supply have increased steadily, market demand has gradually improved,” Fu Linghui, China’s director of national economic statistics, said at a news conference.But many foreign economists were more guarded.“Some may be of the view that China’s economy has already bottomed out, but we remain cautious,” said a research note from Nomura, a Japanese bank.Real estate remains a persistent risk.The broad troubles of China’s real estate sector continue to cast a long shadow over the country’s economic prospects. Property investment plummeted nearly a fifth in August from the same month a year ago, an even steeper decline than in July.Construction sites around China appear visibly less busy, although activity has not stopped entirely and tower cranes still dot the skyline.Construction of new apartment towers has faltered because of falling apartment prices.Based on data released on Friday for prices of new apartments in 70 large and medium-sized cities across China, Goldman Sachs calculated that prices were falling in August at a seasonally adjusted annual rate of 2.9 percent, compared with 2.6 percent in July.Construction sites around China appear visibly less busy, although activity has not stopped entirely and construction cranes still dot the skyline.Qilai Shen for The New York TimesThe statistics for new apartments considerably understate the speed and extent of price declines, however, as local governments have put heavy pressure on developers not to cut prices.Prices of existing homes in 100 cities across China fell an average of 14 percent by early August from their peak two years earlier, according to the Beike Research Institute, a Tianjin research firm. Rents have fallen 5 percent.Construction and related activities, including public works projects, make up at least a quarter of the Chinese economy. The government has tried to offset the plunge in apartment construction by demanding that already deeply indebted local and provincial governments undertake a debt-fueled wave of large projects, including new subways, municipal water systems, highways, public parks, high-speed rail lines and other infrastructure.Banks are being squeezed.Loans that China’s banks have made to property developers, dozens of which have defaulted on debt payments, are in trouble. So are loans to local governments and their financial affiliates involved in real estate. Banks are allowed to demand immediate repayment if work on a construction project has stopped, but they are reluctant to do so. Demand for new real estate loans remains weak.The central bank, the People’s Bank of China, announced on Thursday that it was freeing banks to set aside smaller reserves and start extending more credit. The move was widely seen as intended to accommodate an upcoming large batch of bond issuance by local and provincial governments to pay for their infrastructure projects.Investment in fixed assets was held back by property woes.Overall investment in what are known as fixed assets was up 3.2 percent for the first eight months of this year compared to the same months last year — infrastructure spending plus some manufacturing investment offset the property nosedive. The pace through August represented a slowdown from 3.4 percent the prior month.The value of China’s industrial production, a proxy for the activity of factories, rose 4.5 percent in August from a year ago.Agence France-Presse — Getty ImagesThe production of semiconductors rose 21.1 percent in August from a year earlier. The government has more heavily subsidized chip-making as the United States has restricted the export to China of a few of the highest-speed computer chips and of the gear to manufacture them.The value of China’s industrial production, a proxy for the activity of factories, rose 4.5 percent in August from a year ago after adjusting for considerable deflation in wholesale prices for factory goods over the past year. The increase had been 3.7 percent in July.Consumers are changing how they spend.Retail sales were up 4.6 percent in August from the same month last year, as rising energy prices likely pushed up retail sales, Nomura said.A main reason that retail sales rebounded was because a year ago, people in China were still living under stringent “zero Covid” measures that restricted their activity.Beer and wine production dropped from a year ago while output rose for bottled water, carried by many Chinese people during outdoor activities, and production of fruit and vegetable juices climbed sharply. More

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    Inflation Has Been Easing Fast, but Wild Cards Lie Ahead

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    Will inflation continue to slow at a solid pace? Economists are warily watching a few key areas, like housing and cars.President Biden has openly celebrated recent inflation reports, and Federal Reserve officials have also breathed a sigh of relief as rapid price gains show signs of losing steam.But the pressing question now is whether that pace of progress toward slower price increases — one that was long-awaited and very welcome — can persist.The Fed’s preferred inflation measure, the Personal Consumption Expenditures index, is expected to tick up to 4.2 or 4.3 percent in a report on Thursday, after volatile food and fuel costs are stripped out. That would be an increase from 4.1 percent for the core measure in June. And while it would still be down considerably from a peak of 5.4 percent last summer, such a reading would underscore that inflation remains stubbornly above the Fed’s 2 percent goal and that its path back to normal is proving bumpy.Most economists are not hugely concerned. They still expect inflation to ease later this year and into 2024 as pandemic disruptions fade and as consumers become less willing to accept ever-higher prices for goods and services. American shoppers are feeling the squeeze of both shrinking savings and higher Fed interest rates.But as price increases slow in fits and starts, they are keeping economic officials wary. Big uncertainties loom, including a few that could help inflation to fade faster and several that could keep it elevated.The Base Case: Inflation is Expected to Cool.Price increases have slowed across a range of measures this summer. The overall Consumer Price Index — which feeds into the P.C.E. numbers and is released earlier each month, making it a focal point for both analysts and the media — has slowed to 3.2 percent from a 9.1 percent peak in June 2022.And as consumers have experienced less dramatic price jumps, their expectations for future inflation have come down. That’s good news for the Fed. Inflation expectations can be a self-fulfilling prophecy: If consumers expect prices to climb, they may both accept cost increases more easily and demand higher pay, making inflation harder to stamp out.Still, the moderation has not been enough for policymakers to declare victory. Fed officials have been trying to slow the economy and contain inflation since early 2022. Jerome H. Powell, the Fed chair, vowed during a speech last week at the Jackson Hole symposium that they will “keep at it” until they are positive inflation is coming under control.“Inflation is going the right way,” said Gennadiy Goldberg, a rates strategist at T.D. Securities. But it is like a fire, he said: “You want to kill its very last ember, because if you don’t, it can flare back up in an instant.”The Good News: Rents and China.There are reasons to believe that inflation is in the process of being sustainably doused.Slower rent increases should help to weigh down overall inflation for at least the next year, several economists said. Rents for newly leased apartments spiked in the pandemic as people moved cities and ditched their roommates. Market-based rents began to cool last year, a shift that is only now feeding its way into official inflation data as people renew their leases or move.The slowdown in inflation is also getting a helping hand from an unexpected source: China. The world’s second-largest economy is growing much more slowly than expected after reopening from pandemic lockdowns. That means that fewer people are competing globally for the same commodities, weighing on prices. And if Chinese officials respond to the slump by trying to ramp up exports, it could make for cheaper goods in the global marketplace.And more generally, Fed policy should help to pull down inflation in the months to come. The central bank has raised interest rates to a range of 5.25 to 5.5 percent over the past year and a half. Those higher borrowing costs are still trickling through the economy, reducing demand for big purchases made on credit and making it harder for companies to charge more.The Bad News: Gas, Travel Prices, Healthcare.Travelers at La Guardia Airport in New York. Rising fuel costs can feed into other prices, like airfares.Desiree Rios/The New York TimesBut a few key products could spell trouble for the inflation outlook. Gas is one.AAA data show gas prices have popped to more than $3.80 per gallon, up from about $3.70 a month ago, amid refinery shutdowns and global production cuts.Fed officials mostly ignore gas when they are thinking about inflation, because it jumps around thanks to factors that policymakers can’t do much about. But gas prices matter a lot to consumers, and their inflation expectations tend to increase when they pop — so central bankers can’t look past them entirely. Beyond that, gas prices can feed other prices, like airfares. Nor is it just gas and travel costs that could stop pulling inflation down so quickly. Economists at Goldman Sachs expect health care prices to pick up as hospitals try to make up for a recent pop in their labor costs, propping up services inflation.The Uncertain News: Cars and Growth.Used cars have also been helping to subtract from inflation, but it is increasingly uncertain how much they will help to pull it down going forward.Many economists think the trend toward cheaper used automobiles has more room to run. Dealers have been paying a lot less for used cars at auction this year, and that trend may have yet to fully reach consumers. Plus, some new car producers have rebuilt inventories after years of shortages, which could relieve pressure in the auto market as a whole (electric vehicles in particular are piling up on dealer lots).But, surprisingly, wholesale used car costs ticked up very slightly in the latest data.“The used car market is turning, and the reason for that is pretty simple: Demand has been way higher than dealers had expected,” said Omair Sharif, founder of Inflation Insights. Add to that the possibility of a United Auto Workers strike — the union’s contract expires in mid-September — and risks lay ahead for car inventories and prices, he said.In fact, sustained demand in the used car market is symptomatic of a broader trend. The economy seems to be holding up even in the face of much-higher interest rates. Home prices have climbed since the start of the year in spite of hefty mortgage rates, and data released Thursday is expected to show that consumer spending remains strong.That more general risk — the possibility of an economic acceleration — is perhaps the biggest wild card facing policymakers. If Americans remain willing to open their wallets in spite of swollen price tags and higher borrowing costs, it could make it difficult to tamp down inflation completely.“We are attentive to signs that the economy may not be cooling as expected,” Mr. Powell said last week. More

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    U.S. Consumers Are Showing Signs of Stress, Retailers Say

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    Consumer spending remains resilient, but retailers’ latest earnings offered a glimpse into worrying shifts in shopping habits.Consumers power the U.S. economy, and their capacity to spend has repeatedly defied predictions. In early 2020, after a short but severe recession caused by the pandemic, consumers splurged on big-ticket goods, from patio furniture to flat-screen TVs and home gym equipment. Then came what economists called “revenge spending,” with experiences that were off limits during lockdowns, like traveling and going to concerts, taking precedence.Now there are signs that some shoppers are becoming more cautious, as Americans’ savings erode, inflation continues to bite and other factors tighten their wallets — namely, the resumption of student loan payments in October. Financial reports from retailers — including Macy’s, Kohl’s, Foot Locker and Nordstrom — that landed this week suggest a shift is underway, from consumers buying with abandon to spending more on their needs.“Last year it was more psychological,” said Janine Stichter, a retail analyst at the brokerage firm BTIG. “But now that we’ve been dealing with inflation for as long as we have, I just think we’re getting to a point where savings are depleted.”In the aggregate, consumer spending remains solid. Retail sales in July were stronger than expected, leading some economists to raise their forecasts for economic growth this quarter. A robust labor market and rising wages have buoyed consumer confidence.But even retailers with strong sales say there are signs of economic strain among shoppers.“It is clear that the lower-income shopper, our core customer, is still under significant economic pressure,” Michael O’Sullivan, the chief executive of the off-price retailer Burlington Stores, said in a statement on Thursday. In the three months through July, Burlington’s sales rose 4 percent and its profit more than doubled.Discounters historically perform well during times of economic uncertainty as shoppers across the income spectrum look to save money. Burlington, along with Walmart, Dollar Tree and TJX, the owner of T.J. Maxx and Marshalls, all reported a rise in sales last quarter, as shoppers sought discounts on essential items like groceries, turned to cheaper private label products and reined in spending on discretionary goods.The strong performance at off-price and discount retailers stands in contrast to those at department store chains and many fashion and footwear retailers.In calls with Wall Street analysts this week, retail executives also flagged rising credit card delinquencies and higher rates of retail theft, ominous signs that consumers could be more strapped for cash.Jeff Gennette, the chief executive of Macy’s, the largest department store in the United States, said shoppers had “more aggressively pulled back” on spending in the discretionary categories, resulting in an overall decline in sales last quarter. Half of Macy’s shoppers make $75,000 or less.“They are not converting as easily and becoming more intentional on the allocation of their disposable income,” he said.“Probably the most important thing people are spending money on is general merchandise,” said Max Levchin, the chief executive of Affirm, which extends credit to shoppers at checkout via a so-called buy-now, pay-later model. “People are looking for more value for less money, or simpler functionality and lower price,” he said. The company reported an 18 percent rise in active customers from a year earlier.The finance chiefs of Macy’s, Kohl’s and Nordstrom told analysts that delinquencies on the department stores’ credit cards had risen. In Macy’s case, the increase in nonpayments last quarter was “faster than expected.”“When people are not paying their credit card bills, that suggests a really stretched consumer,” Ms. Stichter of BTIG said.And that means consumers are being more selective about where they shop and what they buy.“You’re going to see brands that are winners and losers,” Fran Horowitz, the chief executive of Abercrombie & Fitch, said in an interview. The fashion retailer reported a jump in sales of more than 10 percent last quarter, as it was able to “chase” the new styles that got more shoppers through the doors, Ms. Horowitz said.By contrast, on the same day Foot Locker reported a sales decline of nearly 10 percent for the quarter, it also cut its forecast for 2023 earnings for the second time this year, citing “ongoing consumer softness.”The back-to-school shopping season now underway is crucial for retailers, a harbinger of whether there will be strong sales for the rest of the year.And a new dynamic will soon come into play. In October, student loan payments will resume for about 44 million Americans, after a pandemic relief measure put them on hold in March 2020. Retail executives have warned that the payment resumption could further squeeze their shoppers’ budgets.Halloween, which is just weeks after repayments resume, will also be a barometer for people’s willingness to spend on discretionary items like costumes and candy, said Nikki Baird, vice president of strategy at Aptos, a technology company that works with retailers like Crocs, L.L. Bean and New Balance.She said that the repayments will most affect the age group that typically spends on Halloween. “I think that will really tell us what does this mean for the holiday season,” Ms. Baird said. “If Halloween is a bust, then I think we have to really start looking at whether consumers are going to go big for Christmas, because I think it says they won’t.” More

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    Fed Officials Avoided a Victory Lap at July Meeting

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    Federal Reserve officials raised interest rate at their July 26 meeting, and freshly released minutes showed they remained focused on inflation risks.Federal Reserve officials welcomed a recent slowdown in inflation at their July meeting, minutes released on Wednesday showed, but they stopped short of declaring victory. Instead, officials stressed that inflation remained “unacceptably” high and “most” saw continued risks of higher inflation that might prod the central bank to raise interest rates further.Fed policymakers raised interest rates to a range of 5.25 to 5.5 percent on July 26, the highest since 2001. Officials have lifted borrowing costs sharply over the past 17 months — first adjusting them rapidly, and more recently at a slower pace — to slow the economy. By making it more expensive to borrow and spend, they have been hoping to cool demand and wrangle inflation.But given how much rates have risen in recent months and how much inflation has recently cooled, investors have been questioning whether policymakers are likely to lift borrowing costs again. Inflation eased to 3.2 percent in July on an overall basis, down sharply from a high of more than 9 percent in mid-2022.Officials at the Fed meeting did welcome recent progress on slowing price increases, but many of them stopped short of signaling that it could prompt them to back down on their campaign to cool the economy. The minutes showed that “a couple” of the Fed’s policymakers did not want to raise interest rates in July, but most supported the move — and suggested that there could still be further adjustment ahead.“Participants noted the recent reduction in total and core inflation rates” but stressed that “inflation remained unacceptably high and that further evidence would be required for them to be confident that inflation was clearly on a path” back to normal, the minutes showed.With inflation still unusually high and the labor market strong, “most participants continued to see significant upside risks to inflation, which could require further tightening of monetary policy,” the minutes added.Still, Fed officials did acknowledge that they would need to take the potential costs to the economy into account. Higher interest rates can slow hiring sharply, partly by making it more expensive for companies to get business loans, potentially pushing up unemployment and even tipping the economy into a recession.“It was important that the committee’s decisions balance the risk of an inadvertent overtightening of policy against the cost of an insufficient tightening,” a “number” of policymakers noted.Fed officials are facing a complicated economic picture as they try to assess whether they have sufficiently adjusted policy to return inflation to 2 percent over time. On one hand, the job market shows signs of cooling and the rate moves that the Fed has already made are still slowly trickling out to restrain the economy. Yet consumer spending remains surprisingly strong, unemployment is very low, and wage growth is solid — momentum that could give companies the wherewithal to charge their customers more.Officials noted that there was a “high degree of uncertainty” about how much the moves they have already made will continue to temper demand. Financial conditions are tight, meaning it is tough and expensive to borrow, which officials thought could weigh on consumption. At the same time, the housing market seems to be stabilizing, and some officials suggested that “the housing sector’s response to monetary policy restraint may have peaked.”The resilience of the economy has prompted the Fed’s staff economists — an influential bunch of analysts whose forecasts inform policymakers — to revisit their previous expectation that the economy would fall into a mild recession late this year.“Indicators of spending and real activity had come in stronger than anticipated; as a result, the staff no longer judged that the economy would enter a mild recession toward the end of the year,” the minutes said. They did still expect a “small increase in the unemployment rate relative to its current level” in 2024 and 2025.It is tricky to guess how quickly inflation will slow going forward, because there are a lot of moving parts. For instance, cheaper gas had been helping to drag price increases lower — but gas costs began to rebound in the second half of July, a trend that has continued into August.At the same time, rental costs continue to ease in official inflation data, which should help calm the overall numbers. And China is growing more slowly than many economists had expected, which could help weigh on global commodity prices and slow American inflation around the edges.“Participants cited a number of tentative signs that inflation pressures could be abating,” the minutes showed. Those included softer increases in goods prices, slowing online price gains, and “evidence that firms were raising prices by smaller amounts than previously,” among other factors.Fed officials have also been shrinking their balance sheet of bond holdings, a process that can take some steam out of asset prices but that will also leave the central bank with a smaller footprint in financial markets. Officials suggested in the minutes that the process of winnowing it could continue even after interest rates begin to come down, something they have forecast to begin next year — illustrating their continued commitment to paring back their holdings.“A number of participants noted that balance sheet runoff need not end when the Committee eventually begins to reduce the target range for the federal funds rate,” the minutes said.Joe Rennison More