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    After Enduring a Pandemic, Small Businesses Face New Worries

    It has been a tough few years for companies without the scale to cruise through disruption. Making money isn’t getting any easier.America’s small businesses can’t catch a break.After two years of shutdowns and restrictions due to the Covid-19 pandemic, they’re straining to keep up with price increases without losing customers to larger competitors. They are struggling to keep positions filled as competition for workers remains at a fever pitch. And just at the moment that many business owners begin to recover and shore up their depleted savings, they’re worried that the Federal Reserve’s medicine for inflation will bring fresh hardship: higher borrowing costs and timid consumers.Surveys show that small-business sentiment has taken a markedly pessimistic turn in recent months — even more so than that of professional forecasters and of corporate executives.In June, the National Federation of Independent Business measured its lowest reading ever for economic expectations. The nonprofit Small Business Majority, in a survey in mid-July, found that nearly one in three small businesses couldn’t survive for more than three months without additional capital or a change in business conditions. The U.S. Chamber of Commerce’s Small Business Index for the second quarter showed that inflation had skyrocketed to the top of owners’ concerns. Seventy-five percent of participants in Goldman Sachs’s small-business coaching program reported that higher costs had impaired their finances.The sector — which the federal government typically defines as businesses below a certain size, ranging from 500 to 1,500 employees depending on the industry — is responsible for two of every three jobs created over the past 25 years, according to the Labor Department. So a weakening of that engine bodes ill for American growth and prosperity.Corinne Hodges runs the Association of Women’s Business Centers, a national network offering training, mentoring and financing to entrepreneurs. The organization’s funding from the Small Business Administration was augmented to help thousands of businesses navigate the pandemic, but, with the extra money now exhausted, the centers are laying off advisers, just as clients are asking for more help.“We saw pivoting in Covid,” Ms. Hodges said. “Well, what is it now? What’s the new pivot? It’s just been a vise grip of pressure emerging from the pandemic. Is a pivot going to be enough, or does it need to be something more?”Kymme Williams-Davis was one of those who survived pivot after pivot, and she isn’t sure she can make it much longer.Seven years ago, she started a coffee shop in Brooklyn called Bushwick Grind, specializing in fair-trade beans that are locally roasted. She spent $200,000 building out the space with a kitchen, and developed a brisk business selling healthier fare than that of the fast food outlets around her.When the pandemic hit, the shop had to close for nine months. Ms. Williams-Davis made rent by subletting the space to other small vendors. When she reopened in 2021, she got a boost from a contract to deliver 400 meals a day to the city’s vaccine sites. That cash flow allowed her to qualify for a loan to buy her own space.But she hasn’t been able to find anything in Brooklyn, in part because large investors keep outbidding her. Foot traffic hasn’t recovered. The cost of coffee, kale and other provisions — if she can even get them — is skyrocketing. Farmers from upstate are saving on gas by taking fewer trips into the city, so she has begun to swap in lower-grade ingredients.8 Signs That the Economy Is Losing SteamCard 1 of 9Worrying outlook. More

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    Supply Chain Problems Have Small Retailers Gambling on Hoarding

    Megan Searfoss has been hoarding sneakers in Connecticut.Ms. Searfoss, the owner of two running stores in Darien and Ridgefield, Conn., would normally have about 3,000 pairs of shoes in stock ahead of the holiday season. But as she watched supply chain concerns in Vietnam mount this summer and into the fall, she secured a new storage facility and is now carrying around 4,100 pairs.It’s a costly gamble for Ms. Searfoss, who said she is extended about $165,000 more than she would typically be in November because of worries about potential shortages.“It’s placing a big bet and anticipating that what all the analysts are saying is correct,” Ms. Searfoss said. “Usually, we get through the New York City Marathon and then we stop buying shoes — we sell off what we have and go into January super, super lean. But we’re being told not to do that because there’s just not going to be any shoes.”The buildup of running shoes in Connecticut is just one example of how supply chain woes and pandemic-related shortages are affecting thousands of small businesses around the United States this holiday season. While the widespread availability of vaccines is translating into a busier shopping season than last year, businesses of all sizes are grappling with the impact from factory shutdowns overseas, backups at ports, and trucking and other labor shortages.For many small businesses, the unpredictability this year has forced them to make buying decisions months or weeks earlier than they normally would and to tie up more of their cash in inventory, which can be risky.“The big thing is you really have to order in advance,” said Dan Quinn, an owner of What We Make, a furniture business in Algonquin, Ill., which sells tables and other wares through Etsy. “I’ve got 14 weeks of projects. I need to get most of that material in house as fast as possible and keep buying it until you have a stockpile basically.”Angela Arnold owns Playmatters Toys in Ohio with her husband.Angelo Merendino for The New York TimesThey ordered some toys in mid-May but still haven’t been able to stay ahead of the supply chain issues.Angelo Merendino for The New York TimesWhile many small businesses are affected by manufacturing issues overseas, some have used this moment to their advantage. Etsy, which powers online stores for millions of sellers, said that more than half of its U.S. vendors source materials from within their own states, allowing them to bypass many of the supply chain problems that are impacting the global economy. Etsy stores “don’t have the complex supply chains that are vulnerable to single points of failure,” Josh Silverman, Etsy’s chief executive, said in an interview.Still, the range of shortages can manifest themselves in unusual ways.Isabel Amigon, owner of the online store Sololi, is still waiting on an order of Christmas tree ornaments she placed in April. The manufacturer alerted her that the order would be delayed because of a shortage in strings to tie on top of the decorated orbs.Ms. Amigon, who is based in Westchester County, N.Y., said that she was worried that if she didn’t get them in time for the holiday season, she would have to wait until next year to make use of the inventory. The string shortage has also led her to remove specific home goods items from her website, such as table runners and washcloths.“Even if I get them by the end of November, I won’t be able to sell all of them because most people have already bought their ornaments,” Ms. Amigon said. “I placed the orders early and I still have to face this situation.”Other missing items are more traditional than string.“Some things we ordered in June and July are still coming in,” Sean Arnold, an owner of Playmatters Toys, said.Angelo Merendino for The New York TimesEarlier this year, Angela and Sean Arnold were planning to order another set of Disney princess dolls to fill some shelves in their toy store, Playmatters Toys, in Pepper Pike, Ohio. But they got a notification in September from the distributor alerting them and other toy store owners that the items were “indefinitely out of stock” because the factory in Vietnam where the dolls are manufactured was shut down because of a Covid-19 outbreak.Even though they anticipated shipping delays and ordered some toys in mid-May instead of August, they could not get ahead of the global disruption.And it’s not only dolls. The couple has been missing out on other toys and electronics because of shipping delays or disruptions in manufacturing plants in Vietnam. The couple has also been forced to raise prices on some products as they face higher transportation and wholesale costs from toy vendors.“Some things we ordered in June and July are still coming in,” Mr. Arnold said.Because of these kind of delays, Etsy has viewed this moment as one in which small businesses can provide gift options that are not reliant on overseas factories and shipping. Extra consumer interest in small businesses, whether online or offline, would likely be welcome after the pandemic dealt a crippling blow to so many last year.Etsy said it had seen searches for living room furniture soar by 1,572 percent and less dramatic but significant jumps for dining tables, checkers or chess boards, suggesting that some shoppers are coming to the site rather than going to chain stores.The bookstore owner Jeannine Cook said customers have canceled orders because publishers have had trouble delivering books.Mark Makela for The New York TimesEtsy learned how to better handle large surges in demand after face masks exploded as a category on the site during the onset of the pandemic and it has made improvements designed to mitigate shipping issues it experienced then. Mr. Silverman said that now, virtually all items from sellers in the U.S. have an expected delivery date, which was not the case a year ago, and shoppers can filter products by geography to shop from vendors in their area, which can help accelerate shipping.The company also said it checks in with sellers to ensure they have enough raw materials and supplies when its technology observes jumps in demand for specific items.Mr. Quinn, the owner of the furniture seller What We Make, has seen his business boom as Americans grapple with long wait times and lack of availability for furniture from chains. Customers have been willing to wait 10 weeks for a dining table from him, particularly after seeing 20-week waits at chains like West Elm.“The big box stores don’t have a lot of things they normally have so the positive for us is that people are sort of forced to look at other options whereas before they’d settle for the simplest option,” he said.Still, he has seen his business disrupted in other ways, including a sharp increase in material prices and a scramble for reclaimed wood, which typically comes from old barns.“The people who take down the barns for the material we use, a lot of them ended up getting laid off or going on unemployment,” Mr. Quinn said. “So we have had to try to stockpile material and order well in advance of what we used to do.”“It makes me nervous because I don’t want folks to feel like they can’t get what they need or want,” Ms. Cook said.Mark Makela for The New York TimesWhile Mr. Quinn has been thriving in spite of competition from major furniture sellers, the country’s biggest retailers are often better equipped to handle supply chain issues than small businesses. Companies like Walmart and Amazon are massive enough that they can charter airplanes to obtain certain goods.Jeannine Cook doesn’t have that luxury. Ms. Cook, the owner of Harriett’s Bookshop in Philadelphia, noticed during the summer that publishers were having trouble delivering her book orders, with some unable to even provide a timeline for when orders would arrive. The problem became more widespread in late August.Ms. Cook, who opened a second location in Collingswood, N.J., in July, said that more customers were canceling their orders from the bookshop.“It makes me nervous because I don’t want folks to feel like they can’t get what they need or want,” Ms. Cook said. “It’s hard because we’re already up against the big-box companies that have so much more infrastructure than we do.”Ms. Searfoss said she sometimes got nervous thinking, “look at all that I’ve bought.”Christopher Capozziello for The New York TimesA recent study by Adobe showed that out-of-stock messages in October more than quadrupled compared with October 2019. That’s one reason that the retail industry, including small businesses, have urged the public to shop early this year to secure gifts for the holiday season.“I hate that we have now gone right from Halloween to Christmas,” said Ms. Searfoss, the proprietor of the running stores, who said that she began holiday marketing on Nov. 1 for the first time. “I don’t want people to feel frantic but I do think it’s pretty serious that they’re not going to get what they want this year.”She anticipated that shipping delays and out-of-stock issues at bigger chains might drive business to her stores. “People, those days before Christmas, will be buying whatever they can from whatever local store they can,” she said.“It’s just a little bit stressful for me, thinking, ‘OK, look at all that I’ve bought,’” Ms. Searfoss said. “If I buy it, will they come?” More

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    Supply-Chain Kinks Force Small Manufacturers to Scramble

    Facing delays, shortages and higher prices for raw materials, small manufacturers are finding new sources. Not all are able to pass along the costs.Peak season has arrived for DPS Skis, a manufacturer and distributor of mountain sports gear in Salt Lake City. But this year, the winter challenges began far from the slopes.A kinked-up global supply chain has forced Alex Adema, the chief executive, to find new sources for the wood used in his company’s skis and to get crucial items like bindings and poles.“The window is really short,” he said. “Skiers get excited when they know snow is coming.”Facing long delays in getting finished goods and raw material from Asia and Europe because of a lack of freighter space and overloaded ports, small to medium-size manufacturers like DPS are being forced to adapt quickly.Unlike giants such as Walmart, they lack the means to charter their own cargo ships — or to design their own semiconductors, as Ford Motor said it would do this month. Instead, they are revisiting some of the practices — lean inventories, just-in-time deliveries, and reliance on components from China and other faraway suppliers — that were part of the established factory playbook.“The more control you have over your own supply chain, the better,” said Scott Paul, president of the Alliance for American Manufacturing, a policy group representing manufacturers and the United Steelworkers.In practice, that means meeting needs through less-distant sources. “That way,” Mr. Paul said, “you’re either first in line or have a leg up.” But that can push up costs — a burden that is sometimes passed along to customers, and in other cases is absorbed by the businesses.Until this year, DPS bought the Paulownia species of hardwood for the core of many of its skis from China, but shipping delays meant that running out of the material was a real possibility. At one point as supplies dwindled in October, “we were holding our breath,” Mr. Adema said.DPS found a supplier of Paulownia in North Carolina, and after much testing, the specifications matched up. “You can’t just swap species,” Mr. Adema said. “We’re excited about getting the wood from North Carolina in terms of sustainability and less environmental imprint. Any time you can throw something on a train in the U.S., it’s better than a ship or plane.”Not everything is available domestically, however. Ski poles and ski bindings still come from Europe, and DPS has been forced to resort to airfreight to bring in supplies of these items, even though it’s four times as expensive as shipping by sea.And while DPS ships by boat whenever possible, it’s hardly cheap — the price of shipping a container has gone from roughly $5,000 to $20,000 in some cases, Mr. Adema said. Overall, raw material costs for DPS are up 10 to 15 percent..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-1kpebx{margin:0 auto;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-1kpebx{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-1kpebx{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-1kpebx{font-size:1.25rem;line-height:1.4375rem;}}.css-1gtxqqv{margin-bottom:0;}.css-19zsuqr{display:block;margin-bottom:0.9375rem;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}These kind of increases are coursing through the economy, and are a primary reason inflation is running at the fastest pace in 31 years, with a 6.2 percent increase in prices in October from a year earlier. But unlike many other companies, DPS hasn’t been able to pass on the higher costs to consumers.“Our ski shop customers place their orders in the spring, and they’ve committed to pricing and delivery dates for this upcoming season,” Mr. Adema said. Designed for backcountry touring as well as resort trails, the company’s skis sell for about $800 to $1,400 a pair. Poles begin at $99. “For us to change prices in midstream would not be good for relations with our community,” Mr. Adema added. “We have to absorb the costs.”Other manufacturers face many of the same issues but have more flexibility on prices. Honey-Can-Do, a maker of housewares like storage carts and shelving in Chicago, has been able to pass along its higher costs, said Steve Greenspon, the company’s owner and chief executive.“Everybody knows what’s going on,” Mr. Greenspon said. “It’s become commonplace and accepted this year for retailers to accept cost increases. I’ve heard from merchants that over 90 percent of vendors are giving them price increases.”This trend marks a turnabout from prepandemic days. “If you tried to pass along a major price increase to a big retailer a couple of years ago, there’d be concerns about your relationship,” Mr. Greenspon said. “But in the current atmosphere, it’s the norm.”Honey-Can-Do’s prices are up roughly 10 percent to 25 percent, depending on the raw materials, freight costs and how much corrugated packaging is used in shipping. Its products include a 65-inch baker’s rack with a cutting board and hanging storage that retails for $119.99 and a toy organizer with 12 bins that sells for $59.99.The company has streamlined its product offerings, narrowing the focus to its top sellers. “We don’t want to use up our container capacity with slower-moving items,” Mr. Greenspon said. “We want to use that space for high-velocity items.”“Instead of multiple colors and many variations, companies are making things more neutral,” he added. “We’re focusing on proven winners.”The company is also increasing the inventory it keeps on hand, buying three additional warehouses to hold goods. “Everybody is loading up on inventory,” Mr. Greenspon said, “and prices for warehouses have spiked.”DPS Skis has had to overcome a kinked-up supply chain with steps like changing the source of the wood that goes into skis.Alex Goodlett for The New York TimesThe company’s production facilities are in Asia, so “the supply chain issue is something that dominates every conversation.” Mr. Greenspon said. He has explored moving production to Mexico or the United States — shortening the supply chain, as experts advise — but hasn’t been able to find a satisfactory supplier yet. “You can’t sell what you don’t have,” he said.Reshoring is a buzzword these days, but it’s premature to expect a domestic manufacturing renaissance as a result of the supply-chain mess, said Willy C. Shih, a professor at Harvard Business School. “We will bring things back, but it’s harder than you think,” he said.Understand the Supply Chain CrisisCard 1 of 5Covid’s impact on the supply chain continues. More

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    Could This Covid Wave Reverse the Recovery? Here’s What to Watch.

    Some businesses are still hurting, and federal aid has wound down. But economists see sources of resilience and signs of strength.The spread of the Delta variant has delayed office reopenings, disrupted the start of school and generally dashed hopes for a return to normal after Labor Day. But it has not pushed the U.S. economic recovery into reverse.Now that recovery faces a new test: the removal of much of the aid that has helped keep households and businesses afloat for the past year and a half.The Paycheck Protection Program, which distributed hundreds of billions of dollars in grants and loans to thousands of small businesses, concluded last spring. A federal eviction moratorium ended last month after the Supreme Court blocked the Biden administration’s last-minute effort to extend it. Most recently, an estimated 7.5 million people lost unemployment benefits when programs that expanded the system during the pandemic were allowed to lapse.Next up: the Federal Reserve, which on Wednesday indicated it could start pulling back its stimulus efforts as early as November.The one-two punch of a resurgent pandemic and waning aid has led Wall Street forecasters, who were once rosy about the economy’s prospects this fall and winter, to turn increasingly glum. Goldman Sachs said this month that it expected third-quarter data to show a decline in consumer spending, the linchpin of the recovery for the past year. Many economists expect jobs numbers for September to show a second straight month of anemic growth.Yet economists also see important sources of strength that could help the recovery overcome the latest coronavirus wave and possibly fuel a strong rebound on the other side of it. Few believe the overall economy is headed for another recession, let alone a repeat of last year’s collapse.“There’s been a clear deceleration, but I would stress deceleration rather than retrenchment,” said Jay Bryson, chief economist for Wells Fargo. “We certainly think that the expansion will continue.”Rather than posing an immediate threat, what the withdrawal of aid does is leave the recovery with less of a safety net if economists are wrong or if the public health situation worsens — both scenarios that have recurred throughout the pandemic.“I think one should be concerned that we could see the recovery weaken further and that appetite for putting in place more fiscal stimulus has diminished,” said Karen Dynan, a Harvard professor who was a Treasury official under President Barack Obama.And even if the recovery stays on course, it will almost certainly leave out some individuals and businesses, who face an increasingly uncertain fall with little government help. Even under the most optimistic scenarios, it will take months for all the workers who lost benefits this month to find jobs.“Fall will be slower for all of us because we’ve withdrawn the support,” said William E. Spriggs, a Howard University professor and chief economist for the A.F.L.-C.I.O. “There will be a slowdown in the labor market, and it will be disproportionately Black and brown workers who will have to deal with it.”The pandemic isn’t holding back activity as it once did.The Delta variant has caused a clear slowdown in certain sectors, particularly dining and air travel. But so far the decline in activity is nothing like the economywide pullback that the United States experienced in previous Covid waves.State and local government officials have not reimposed the lockdown orders and business restrictions put in place in earlier waves of the pandemic, and they appear disinclined to do so. Consumers appear to have become more careful, but they haven’t abandoned in-person activities, and many businesses have found ways to adapt.Restaurant reservations on OpenTable, for example, have fallen less than 10 percent from their early-July peak. That is a far smaller decline than during the last Covid surge, last winter.“It has moved down, but it’s not the same sort of decline,” Mr. Bryson said of the OpenTable data. “We’re living with it.”One wild card is how the Delta variant could affect the supply of workers. If virus rates remain high, people may hesitate to take jobs requiring face-to-face interaction, particularly where vaccination rates are low. And if schools and day care centers can’t stay open consistently, parents may have difficulty returning to work.The government is still providing a boost.Government aid hasn’t dried up entirely. The Federal Reserve said Wednesday that it could soon begin to pare its $120 billion in monthly bond purchases — which have kept borrowing cheap and money flowing through the economy — but it will almost certainly keep interest rates near zero into next year. Millions of parents will continue to receive monthly checks through the end of the year because of the expanded child tax credit passed in March as part of President Biden’s $1.9 trillion aid package.That bill, known as the American Rescue Plan, also provided $350 billion to state and local governments, $21.6 billion in rental aid and $10 billion in mortgage assistance, among other programs. But much has not been spent, said Wendy Edelberg, director of the Hamilton Project, an economic-policy arm of the Brookings Institution.“Those delays are frustrating,” she said. “At the same time, what that also means is that support is going to continue having an effect over the next several quarters.”Household savings could provide a buffer — if they last.Economists, including officials in the Biden administration, say that as the economy heals, there will be a gradual “handoff” from government aid to the private sector. That transition could be eased by a record-setting pile of household savings, which could help prop up consumer spending as government aid wanes.A lot of that money is held by richer, white-collar workers who held on to their jobs and saw their stock portfolios swell even as the pandemic constrained their spending. But many lower-income households have built up at least a small savings cushion during the pandemic because of stimulus checks, enhanced unemployment benefits and other aid, according to researchers at the JPMorgan Chase Institute.“The good news is that people are going into the fall with some reserves, more reserves than normal,” said Fiona Greig, co-director of the institute. “That can give them some runway in which to look for a job.”The risk, for individual households and the broader economy, is that aid will run out before the private sector can take the baton.Michael Ernette, 48, lost his job assembling manufactured homes in January and despite applying to four to five jobs a day, he hasn’t found work. He used his last unemployment check to pay off as many outstanding bills as possible, and now he is on a countdown to when he can’t make rent.“I took the last payment that we had and I paid everything and I’m roughly good through the end of October,” said Mr. Ernette, who lives near Pittsburgh. “That gives me 60 more days to find employment.”Businesses are entering a critical period.Eighty percent of small businesses are worried about the impact of the Delta variant, according to a recent survey by Alignable, a social network for small business owners. Not all have had sales turn lower, said Eric Groves, the company’s chief executive. But the uncertainty is hitting at a crucial moment, heading into the holiday season.“This is a time of year when business owners in the consumer sector in particular are trying to pull out their crystal ball,” he said. “Now is when they have to be purchasing inventory and doing all that planning.”“We pride ourselves on taking hits and getting back up,” said Ken Giddon, co-owner of the men’s clothing store Rothmans.Mohamed Sadek for The New York TimesRothmans, a century-old men’s clothing retailer in New York, is in one of the hardest-hit sectors in one of the nation’s hardest-hit cities. Yet a co-owner, Ken Giddon, is betting on the future: Last week, the company announced it would open a new location as part of a development project on the West Side of Manhattan.“We pride ourselves on taking hits and getting back up,” he said.The pandemic has been hard, Mr. Giddon said, but it has also created opportunities by driving down commercial rents and leaving fewer competitors. The Delta variant has delayed the return-to-office boom that retailers had been hoping for, but Mr. Giddon expects workers to return eventually — and to need new clothes when they do.“We don’t really care if people go back to work in suits or jeans,” he said. “We just want men to think about buying new clothes again.”In Minneapolis, however, Nicole Pomije is still struggling to make payroll.Ms. Pomije opened her baking business, the Cookie Cups, in 2018 after several years of selling at farmers’ markets and other events in the area. Much of her revenue came from cooking classes and birthday parties — activities that were virtually impossible for much of the past year and a half.Ms. Pomije closed one of her two locations for good in June. The other is hanging on, but barely — the store restarted cooking classes this year, which brought in some money, but parents are nervous about signing up their unvaccinated children for indoor activities.“I can’t tell you how many payrolls I’ve pulled out of my savings account the past two years,” Ms. Pomije said.Last year, Nicole Pomije introduced a set of baking kits aimed at children, which she is selling online.Caroline Yang for The New York TimesMs. Pomije is trying to adapt. Last year, she created a set of baking kits aimed at children, which she is selling online. The product has been a success — she has sold nearly 3,500 kits, and is expanding her offerings — but she has been plagued by supply-chain issues. A crucial shipment from Asia, containing the boxes she uses to package her kits, was held up at the Los Angeles port complex for 60 days.Ms. Pomije said she would be out of business already if she hadn’t received help from the federal government. Now, with more help unlikely, she is hoping holiday sales will help save her business.“This fourth quarter is going to be really critical to our success,” she said. “If we do sell enough product online even to just pay our payroll, rent and critical bills to stay afloat, with enough inventory still to sell, I think we’ll be fine.”Supply issues are putting policymakers in a bind.Early in the pandemic, economists had a simple message for policymakers: Go big. If some aid ended up going to people or businesses that didn’t really need help, that was a reasonable trade-off for the benefit of getting money to the millions who did.Today, the calculus is different. The impact of the pandemic is more tightly focused on a few industries and groups. At the same time, many businesses are having trouble getting workers and materials to meet existing demand. Traditional forms of stimulus that seek to stoke demand won’t help them. If automakers can’t get needed parts, for example, giving money to households won’t lead to more car sales — but it might lead to higher prices.That puts policymakers in a tight spot. If they don’t get help to those who are struggling, it could cause individual hardship and weaken the recovery. But indiscriminate spending could worsen supply problems and lead to inflation. That calls for a more targeted approach, focusing on the specific groups and industries that need it most, said Nela Richardson, chief economist for ADP, the payroll processing firm.“There are a lot of arrows in the quiver still, but you need them to go into the bull’s-eye now rather than just going all over,” Ms. Richardson said. More

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    New York City’s Economy Is Dealt a New Blow by the Delta Variant

    For New York City and its trillion-dollar economy, September was supposed to mark a return to normal, a moment when Broadway theaters reopened, stores and restaurants hummed, and tourists and office workers again filled the streets.But that long-awaited milestone has been upended by the Delta variant of the coronavirus. One big company after another has postponed plans to come back to Manhattan’s soaring towers. Trade shows have been canceled. Some small businesses have had orders evaporate.It is a setback for a city that has lagged behind the rest of the country in its economic recovery, with a 10.5 percent unemployment rate that is nearly twice the national average. Now, rather than seeing the fuller rebound it was counting on, New York is facing fresh challenges.“The Delta variant is a meaningful threat to the city’s recovery,” said Mark Zandi, the chief economist at Moody’s Analytics. “This is not going to be easy. It’s going to be a long time before New York City gets its economic groove back.”Covid-19 cases have risen sharply in the city since early July, reaching the highest level since April. Hospitalizations have not risen as greatly, and the death rate has remained low. The situation is worrisome enough, however, that the city has begun requiring patrons and employees of bars, restaurants, gyms and indoor entertainment venues to show proof of vaccination — a development unforeseen when the summer began.Staff members checking the vaccination status of patrons at the Beacon Theater.The city has established a vaccination mandate for some indoor establishments. Beginning Sept. 13, it will fine businesses that do not comply. There are signs of hope, or at least determination. Broadway shows, a major tourist magnet, are on track for a September reopening, as is in-person instruction in city schools, which will free some caregivers to return to the work force. But even as the city sponsored an official Homecoming Week, capped by a concert on Saturday in Central Park that was cut short by lightning, cancellations of trade shows and other big events have mounted.Regaining momentum could be painfully slow. James Parrott, an economist with the Center for New York City Affairs at the New School, expects the city to add 20,000 to 30,000 jobs a month in the fall, instead of 40,000 to 50,000, because of Delta.Overall employment remains more than half a million jobs below where it was before the pandemic, with steep losses persisting in the leisure and hospitality industries and in other blue-collar fields. Recouping those service jobs depends in part on the return of white-collar workers who have worked remotely — and have even left the city.Many companies had aimed to bring employees back to the office shortly after Labor Day, at least part-time. But those plans have been scrapped. Facebook, which employs 4,000 people in New York, has put off a return until January, while the financial giants BlackRock and Wells Fargo are now planning a return in October.“Data, not dates, is what drives our approach for returning to the office,” Facebook said in a statement. “We continue to monitor the situation and work with experts to ensure our return to office plans prioritize everyone’s safety.”Boston Properties, which owns nearly 12 million square feet of space in the New York region, said about 40 percent of prepandemic occupants had returned to its buildings earlier in the summer, based on lobby badge swipes. In August, amid Delta’s rise and vacation getaways, that figure had dipped to around 30 percent, said Owen Thomas, the company’s chief executive.“I think the return to the office is a ‘when’ question, not an ‘if’ question,” he said. “Delta is affecting the when.”There are some “if” questions nonetheless. As remote work extends well into a second year, and as much of the contact between professionals and clients continues to be conducted online, it is less clear whether some suburban workers will ever return to the city and to their sometimes-arduous commutes.As companies put off bringing employees back to offices, service businesses that cater to office workers have suffered.An empty plaza in Midtown Manhattan.A shuttered newsstand.As remote work extends well into a second year, the eventual return of some suburbanites to Manhattan’s office towers becomes more uncertain.Greenberg Traurig, a global law firm, was planning to move into four floors of a new building near Grand Central Terminal in October. But many of Greenberg’s lawyers and investor clients relocated to Long Island during the pandemic, prompting the firm to reduce its office space in Midtown to three floors. It plans to open two new offices on Long Island, including one in Bridgehampton.“For me, this is a no-brainer,” said Richard Rosenbaum, the executive chairman. “We accept that this is likely a permanent change in the way people work.”At the same time, corporate get-togethers are in renewed jeopardy. Mr. Zandi, the Moody’s economist, had two in-person speaking engagements set for September and October, but they were recently turned into remote events.“People are nervous about the variant,” he said. “At the very least, it dents New York’s recovery, and if cases continue to mount, then it will delay the recovery.”The on-again, off-again situation among big companies, as well as for events like weddings and parties, has been destabilizing for businesses that depend on them.Patrick Hall, a co-owner of Elan Flowers in the SoHo neighborhood of Manhattan, has been dealing with a flurry of changes as clients have grown more skittish about the virus.Soon-to-be brides are cutting their guest lists in half and changing venues at the last minute. One client, who has not yet paid a deposit, had been emailing Mr. Hall about a nonprofit organization’s gala in October for 300 people and recently went silent.Some large companies had asked Mr. Hall to prepare flowers for return-to-office parties in the fall, but Mr. Hall wonders whether he can bank on those. He had planned to expand his staff of seven people to handle an increase in business in September but is now unsure about how many employees to hire.“I’m trying to hang on and not lose it,” Mr. Hall said. “I need these larger events in September for my business to survive.”New York’s huge travel and leisure industry is also having an uneven recovery.More than any other American city, New York counts on international tourists. So the Biden administration’s decision in late July to continue barring entry to visitors from Europe and several other parts of the world was a blow.“It’s just reinforcing that the recovery isn’t going to happen in a straight line,” said Fred Dixon, the chief executive of NYC & Company, the city’s tourism promotion agency.Having written off the bulk of foreign tourism in August, when New York is usually awash with European vacationers, tourism industry officials fear that the Delta variant could keep visitors away during the crucial holiday season, too.New York’s travel and leisure industry is experiencing an uneven recovery, punctuated by the ups and downs of virus cases.Tourism officials fear that the Delta variant could keep visitors away during the usually bustling holiday season.Domestic travelers have returned to New York in rising numbers, Mr. Dixon said — foot traffic in Times Square has been above 200,000 a day, higher than in May and June — but they do not stay as long or spend as much as overseas tourists.At the Loews Regency, a Park Avenue hotel known as a gathering spot for local power brokers and tourists alike, occupancy has been around 75 percent, according to Jonathan M. Tisch, the chief executive of Loews Hotels. But getting to the full-occupancy levels of late 2019 and early 2020, he said, would require a return of business travelers and especially international tourists.“If you could tell me the impact of the Delta variant, I could tell you the occupancy for the rest of the year,” Mr. Tisch said. “It’s a great unknown.”The Javits Convention Center was preparing to host its first trade show in more than a year when the organizers of the New York International Auto Show said in early August they were calling off their 10-day event there. A week later, the Specialty Food Association announced that its annual Fancy Food Show, scheduled for late September at Javits, would not take place.“Given the current significant national upswing in Covid-19 cases due to the Delta variant, we believe that holding a large indoor event and protecting the general safety of all show participants will be nearly impossible,” the food show’s organizers said.New York City’s largest hotel, the 2,000-room Hilton in Midtown, began taking reservations with a plan to reopen in August. But the hotel’s managers canceled those bookings and tentatively reset the reopening for Sept. 1.Still, some businesses have plowed ahead. Genting Group, a Malaysian operator of casinos, opened a 400-room Hyatt Regency hotel at its Resorts World gambling parlor near Kennedy International Airport in early August.After spending $400 million and three years getting the hotel built, the company did not want to wait any longer to open it, said Bob DeSalvio, the president of Genting Americas East.“We understand that it’s going to take a while for travel to fully ramp back up,” he said, so the hotel was staffed for 50 percent occupancy. But there clearly was pent-up demand, because the hotel’s first weekend was sold out, Mr. DeSalvio said.Caroline Hirsch, the owner of Carolines on Broadway, has not canceled any shows at her comedy club and is moving forward with the New York Comedy Festival, which is scheduled to begin on Nov. 8 and feature more than 100 shows across the city.But this month, she noticed for the first time since reopening in May that some people who bought tickets for the club did not show up.“We were off to a great start,” Ms. Hirsch said. “We thought we were going to be over this hump. Now there’s another hump. We’re all up in the air again.”Ms. Hirsch hopes that the city’s new executive order requiring proof of at least one vaccination to enter many indoor establishments will make audience members more comfortable. The mandate went into effect on Tuesday, and on Sept. 13 the city will begin fining businesses that fail to comply.Other business owners are less sanguine about the mandate; it has produced at least one legal challenge. And as September approaches, the prospect of business as usual, which seemed tantalizingly close a few months ago, is proving elusive.At the Shambhala Yoga & Dance Center in Prospect Heights, Brooklyn, a wave of students signed up after in-person classes resumed in late April, when vaccination efforts were in full swing. But in recent days, attendance has ebbed and flowed with news of the Delta variant’s outbreak, said Deanna Green, Shambhala’s owner.“Once we saw uncertainty around the vaccines and the Delta variant, I have noticed a little bit of a lull,” Ms. Green said. Some yoga classes that typically had 10 students dropped last week to six or seven, she said.“We’re really dependent on a steady flow of people coming through the doors,” she said. “I wish there was more of a level of certainty.”Eduardo Porter More

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