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As Tariffs Hit, Americans Are Racing to Buy Car Seats, iPhones and Christmas Gifts
Many Americans have purchased foreign-made products out of fears that companies could start to raise prices soon.Emily Moen, a coffee shop manager in Omaha, was scrolling through TikTok earlier this week when she came across a video informing her that President Trump’s tariffs could lead to higher prices for essential baby products.Ms. Moen, who is 15 weeks pregnant, said that she had not planned to buy a car seat soon. But after watching the video, she researched the one made by Graco that she had been eyeing, and learned that it was manufactured in China. Worried that the $200 seat could get even more expensive, she bought the item on Amazon the same day.“It was like an awakening to get this done now,” said Ms. Moen, 29.As the Trump administration’s trade war with China escalates, many consumers have raced to purchase foreign-made products out of fear that companies could start to raise prices soon. Some have rushed to buy big-ticket items like iPhones and refrigerators. Others have hurriedly placed orders for cheap goods from Chinese e-commerce platforms.The White House this week imposed a minimum tariff rate of 145 percent on all Chinese imports to the United States, on top of other previously announced levies, including a 25 percent tariff on steel, aluminum, cars and car parts.And last week, Mr. Trump ordered the end of a loophole that had allowed goods from China worth less than $800 to enter the United States without tariffs.Early data show that consumers stocked up on goods after the Trump administration announced sweeping tariffs on nearly all trading partners.Angela Weiss/Agence France-Presse — Getty ImagesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More
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From Tips to TikTok, Trump Swaps Policies With Aim to Please Voters
The former president’s economic agenda has made some notable reversals from the policies he pushed while in the White House.At his convention speech last month, former President Donald J. Trump declared that his new economic agenda would be built around a plan to eliminate taxes on tips, claiming that the idea would uplift the middle class and provide relief to hospitality workers around the country.“Everybody loves it,” Mr. Trump said to cheers. “Waitresses and caddies and drivers.”While the cost and feasibility of the idea has been questioned by economists and tax analysts, labor experts have noted another irony: As president, Mr. Trump tried to take tips away from workers and give the money to their employers.The reversal is one of many that Mr. Trump has made in his bid to return to the presidency and underscores his malleability in election-year policymaking. From TikTok to cryptocurrencies, the former president has been reinventing his platform on the fly as he aims to attract different swaths of voters. At times, Mr. Trump appears to be staking out new positions to differentiate himself from Vice President Kamala Harris or, perhaps, just to please crowds.To close observers of the machinations of Mr. Trump’s first term, the shift on tips, a policy that has become a regular part of his stump speech, has been particularly striking.“Trump is posing as a champion of tipped restaurant workers with his no-tax-on-tips proposal, but his actual record has been to slash protections for tipped workers at a time when they were struggling with a high cost of living,” said Paul Sonn, the director of National Employment Law Project Action, which promotes workers’ rights.In 2017, Mr. Trump’s Labor Department proposed changing federal regulations to allow employers to collect tips that their workers receive and use them for essentially any purpose as long as the workers were paid at least the federal minimum wage of $7.25 an hour. In theory, the flexibility would make it possible for restaurant owners to ensure that cooks and dishwashers received part of a pool of tip money, but in practice employers could pocket the tips and spend them at their discretion.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More
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Antony Blinken Visits China
Tensions over economic ties are running high, threatening to disrupt a fragile cooperation between the U.S. and China.Secretary of State Antony J. Blinken cheered on the sidelines at a basketball game in Shanghai on Wednesday night, and spent Thursday chatting with students at New York University’s Shanghai campus and meeting American business owners. It all went to emphasize the kind of economic, educational and cultural ties that the United States is pointedly holding up as beneficial for both countries.But hanging over those pleasantries during his visit to China this week are several steps the U.S. is taking to sever economic ties in areas where the Biden administration says they threaten American interests. And those will be the focus of greater attention from Chinese officials, as well.Even as the Biden administration tries to stabilize the relationship with China, it is advancing several economic measures that would curb China’s access to the U.S. economy and technology. It is poised to raise tariffs on Chinese steel, solar panels and other crucial products to try to protect American factories from cheap imports. It is weighing further restrictions on China’s access to advanced semiconductors to try to keep Beijing from developing sophisticated artificial intelligence that could be used on the battlefield.This week, Congress also passed legislation that would force ByteDance, the Chinese owner of TikTok, to sell its stake in the app within nine to 12 months or leave the United States altogether. The president signed it on Wednesday, though the measure is likely to be challenged in court.Mr. Blinken’s visit, which was expected to take him to Beijing on Friday for high-level government meetings, had a much more cordial tone than the trip he made to China last year. That trip was the first after a Chinese spy balloon traveled across the United States, tipping the American public into an uproar.Mr. Blinken talking with Ambassador Burns while attending a basketball game between the Shanghai Sharks and the Zhejiang Golden Bulls in Shanghai on Wednesday.Pool photo by Mark SchiefelbeinWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More
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The Trustbuster Who Has Apple and Google in His Sights
Shortly after Jonathan Kanter took over the Justice Department’s antitrust division in November 2021, the agency secured an additional $50 million to investigate monopolies, bust criminal cartels and block mergers.To celebrate, Mr. Kanter bought a prop of a giant check, placed it outside his office and wrote on the check’s memo line: “Break ’Em Up.”Mr. Kanter, 50, has pushed that philosophy ever since, becoming a lead architect of the most significant effort in decades to fight the concentration of power in corporate America. On Thursday, he took his biggest swing when the Justice Department filed an antitrust lawsuit against Apple. In the 88-page lawsuit, the government argued that Apple had violated antitrust laws with practices intended to keep customers reliant on its iPhones and less likely to switch to competing devices.That lawsuit joins two Justice Department antitrust cases against Google that argue the company illegally shored up monopolies. Mr. Kanter’s staff has also challenged numerous corporate mergers, including suing to stop JetBlue Airways from buying Spirit Airlines.“We want to help real people by making sure that our antitrust laws work for workers, work for consumers, work for entrepreneurs and work to protect our democratic values,” Mr. Kanter said in a January interview. He declined to comment on the Google cases and other active litigation.At a news conference about the Apple lawsuit on Thursday, Mr. Kanter compared the action to past Justice Department challenges to Standard Oil, AT&T and Microsoft. The suit is aimed at protecting “the market for the innovations that we can’t yet perceive,” he said.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More
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Biden Faces Economic Challenges as Cost-of-Living Despair Floods TikTok
Economic despair dominates social media as young people fret about the cost of living. It offers a snapshot of the challenges facing Democrats ahead of the 2024 election.Look at economic data, and you’d think that young voters would be riding high right now. Unemployment remains low. Job opportunities are plentiful. Inequality is down, wage growth is finally beating inflation, and the economy has expanded rapidly this year.Look at TikTok, and you get a very different impression — one that seems more in line with both consumer confidence data and President Biden’s performance in political polls.Several of the economy-related trends getting traction on TikTok are downright dire. The term “Silent Depression” recently spawned a spate of viral videos. Clips critical of capitalism are common. On Instagram, jokes about poor housing affordability are a genre unto themselves.Social media reflects — and is potentially fueling — a deep-seated angst about the economy that is showing up in surveys of younger consumers and political polls alike. It suggests that even as the job market booms, people are focusing on long-running issues like housing affordability as they assess the economy.The economic conversation taking place virtually may offer insight into the stark disconnect between optimistic economic data and pessimistic feelings, one that has puzzled political strategists and economists.Never before was consumer sentiment this consistently depressed when joblessness was so consistently low. And voters rate Mr. Biden badly on economic matters despite rapid growth and a strong job market. Young people are especially glum: A recent poll by The New York Times and Siena College found that 59 percent of voters under 30 rated the economy as “poor.”President Biden’s campaign is working with content creators on TikTok to “amplify a positive, affirmative message” on the economy, a deputy campaign manager said.Desiree Rios for The New York TimesThat’s where social media could offer insight. Popular interest drives what content plays well — especially on TikTok, where going viral is often the goal. The platforms are also an important disseminator of information and sentiment.“A lot of people get their information from TikTok, but even if you don’t, your friends do, so you still get looped into the echo chamber,” said Kyla Scanlon, a content creator focused on economic issues who posts carefully researched explainers across TikTok, Instagram and X.Ms. Scanlon rose to prominence in the traditional news media in part for coining and popularizing the term “vibecession” for how bad consumers felt in 2022 — but she thinks 2023 has seen further souring.“I think people have gotten angrier,” she said. “I think we’re actually in a worse vibecession now.”Surveys suggest that people in Generation Z, born after 1996, heavily get their news from social media and messaging apps. And the share of U.S. adults who turn to TikTok in particular for information has been steadily climbing. Facebook is still a bigger news source because it has more users, but about 43 percent of adults who use TikTok get news from it regularly, according to a new survey by the Pew Research Center.It is difficult to say for certain whether negative news on social media is driving bad feelings about the economy, or about the Biden administration. Data and surveys struggle to capture exactly what effect specific news delivery channels — particularly newer ones — have on people’s perceptions, said Katerina Eva Matsa, director of news and information research at the Pew Research Center.“Is the news — the way it has evolved — making people view things negatively?” she asked. It’s hard to tell, she explained, but “how you’re being bombarded, entangled in all of this information might have contributed.”More Americans on TikTok Are Going There for NewsShare of each social media site’s users who regularly get news there, 2020 vs. 2023
Source: Pew Research Center surveys of U.S. adultsBy The New York TimesMr. Biden’s re-election campaign team is cognizant that TikTok has supplanted X, formerly known as Twitter, for many young voters as a crucial information source this election cycle — and conscious of how negative it tends to be. White House officials say that some of those messages accurately reflect the messengers’ economic experiences, but that others border on misinformation that social media platforms should be policing.Rob Flaherty, a deputy campaign manager for Mr. Biden, said the campaign was working with content creators on TikTok in an effort to “amplify a positive, affirmative message” about the economy.A few political campaign posts promoting Mr. Biden’s jobs record have managed to rack up thousands of likes. But the “Silent Depression” posts have garnered hundreds of thousands — a sign of how much negativity is winning out.In those videos, influencers compare how easy it was to get by economically in 1930 versus 2023. The videos are misleading, skimming over the crucial fact that roughly one in four adults was unemployed in 1933, compared with four in 100 today. And the data they cite are often pulled from unreliable sources.But the housing affordability trend that the videos spotlight is grounded in reality. It has gotten tougher for young people to afford a property over time. The cost of a typical house was 2.4 times the typical household income around 1940, when government data start. Today, it’s 5.8 times.Nor is it just housing that’s making young people feel they’re falling behind, if you ask Freddie Smith, a 35-year-old real estate agent in Orlando, Fla., who created one especially popular “Silent Depression” video. Recently, it is also the costs of gas, groceries, cars and rent.“I think it’s the perfect storm,” Mr. Smith said. “It’s this tug of war that millennials and Gen Z are facing right now.”Inflation has cooled notably since peaking in the summer of 2022, which the Biden administration has greeted as a victory. Still, that just means that prices are no longer climbing as rapidly. Key costs remain noticeably higher than they were just a few years ago. Groceries are far more expensive than in 2019. Gas was hovering around $2.60 a gallon at the start of 2020, for instance, but is around $3.40 now.Young Americans Are Spending More and Earning MoreIncome after taxes and expenditures for householders under 25
Source: Bureau of Labor Statistics Consumer Expenditure Survey By The New York TimesThose higher prices do not necessarily mean people are worse off: Household incomes have also gone up, so people have more money to cover the higher costs. Consumer expenditure data suggests that people under 25 — and even 35 — have been spending a roughly equivalent or smaller share of their annual budgets on groceries and gas compared with before the pandemic, at least on average.“I think things just feel harder,” said Betsey Stevenson, a professor of public policy and economics at the University of Michigan, explaining that people have what economists call a “money illusion” and think of the value of a dollar in fixed terms.And housing has genuinely been taking up a bigger chunk of the young consumer’s budget than in the years before the pandemic, as rents, home prices and mortgage costs have all increased.Housing Is Eating Up Young People’s BudgetsShare of spending devoted to each category for people under 25
Source: Bureau of Labor Statistics Consumer Expenditure SurveyBy The New York TimesIn addition to prices, content about student loans has taken off in TikTok conversations (#studentloans has 1.3 billion views), and many of the posts are unhappy.Mr. Biden’s student-loan initiatives have been a roller coaster for millions of young Americans. He proposed last year to cancel as much as $20,000 in debt for borrowers who earn less than $125,000 a year, a plan that was estimated to cost $400 billion over several decades, only to see the Supreme Court strike down the initiative this summer.Mr. Biden has continued to push more tailored efforts, including $127 billion in total loan forgiveness for 3.6 million borrowers. But last month, his administration also ended a pandemic freeze on loan payments that applied to all borrowers — some 40 million people.The administration has tried to inject more positive programming into the social media discussion. Mr. Biden met with about 60 TikTok creators to explain his initial student loan forgiveness plan shortly after announcing it. The campaign team also sent videos to key creators, for possible sharing, of young people crying when they learned their loans had been forgiven.The Biden campaign does not pay those creators or try to dictate what they are saying, though it does advertise on digital platforms aggressively, Mr. Flaherty said.“It needs to sound authentic,” he said. More
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Biden Administration Unveils Tougher Guidelines on Mergers
The proposed road map for regulatory reviews, last updated in 2020, includes a focus on tech platforms for the first time.The Biden administration’s top antitrust officials unveiled tougher guidelines against tech mergers on Wednesday, signaling their deepening scrutiny of the industry despite recent court losses in their attempts to block tech deal-making.Lina Khan, the chair of the Federal Trade Commission, and Jonathan Kanter, the top antitrust official at the Department of Justice, released draft guidelines for merger reviews that for the first time include a focus on digital platforms and how dominant companies can use their scale to harm future rivals.The guidelines — which generally provide a road map for whether regulators block or approve deals — show the Biden administration’s commitment to an aggressive antitrust agenda aimed at curtailing the power of companies like Google, Meta, Apple and Amazon.The guidelines, which aren’t enforced by law, follow a losing streak in the courts. A ruling last week prevented the F.T.C. from delaying the closing of Microsoft’s $69 billion acquisition of the video game maker Activision Blizzard. In January, a court sided against the F.T.C. in its lawsuit to stop Meta’s purchase of Within, a virtual reality app maker.The forceful antitrust posture is a pillar of President Biden’s agenda to stamp out economic inequality and encourage greater competition. “Promoting competition to lower costs and support small businesses and entrepreneurs is a central part of Bidenomics,” a senior administration official said in a call with reporters.The new guidelines would apply to all deals across the economy. But they highlight obstacles to competition among digital platforms, including how an acquisition of a nascent rival may be intended to kill off future competition. Such deals, known as killer acquisitions, are prevalent in the tech industry and at the heart of an F.T.C. antitrust lawsuit against Meta, which owns Facebook, Instagram and WhatsApp. The agency has accused Meta of buying Instagram in 2012 and WhatsApp in 2014 to prevent future competition.The F.T.C. and Justice Department also said they would look at how companies used their scale, including their large number of users, to ward off competition. These so-called network effects have helped companies like Meta and Google maintain their dominance in social media and internet search.The agencies also laid out ways in which mergers involving “platform” businesses, the model used by Amazon’s online store and Apple’s App Store, could harm competition. An acquisition could hurt competition by giving a platform control over a significant stream of data, the draft guidelines said, echoing concerns that tech giants use their vast troves of information to squash rivals.“As markets and commercial realities change, it is vital that we adapt our law enforcement tools to keep pace so that we can protect competition in a manner that reflects the intricacies of our modern economy,” Mr. Kanter said in a statement. “Simply put, competition today looks different than it did 50 — or even 15 — years ago.”While they lack the force of law, the guidelines can influence how judges look at challenges to mergers and acquisitions. The effort to update the guidelines has been closely watched by businesses and corporate lawyers that navigate regulatory scrutiny of megadeals.The guidelines were last updated in 2020. In 2021, Mr. Biden ordered the Justice Department and the F.T.C. to update them again as part of a broader effort to improve competition across the economy. The agencies will take public comment on the proposals and could make amendments before final guidelines are adopted.“These guidelines contain critical updates while ensuring fidelity to the mandate Congress has given us and the legal precedent on the books,” Ms. Khan said in a statement.While the F.T.C. experienced the recent court losses, it has forced some companies, including the chip-maker Nvidia and the aerospace giant Lockheed Martin, to abandon some large deals. The Justice Department blocked the publisher Penguin Random House from buying Simon & Schuster, using an unusual argument that the merger would harm authors who sold the publication rights to their books. More
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Meta, Facebook’s Parent, to Lay Off Another 10,000 Workers
It would be the tech company’s second round of cuts since November. Mark Zuckerberg, its chief executive, has declared 2023 the “year of efficiency.”Meta, the owner of Facebook and Instagram, said on Tuesday that it planned to lay off about 10,000 employees, or roughly 13 percent of its work force, the latest move to hew to what the company’s founder, Mark Zuckerberg, has called a “year of efficiency.”The layoffs will affect Meta’s recruiting team this week, with a restructuring of its tech and business groups to come in April and May, Mr. Zuckerberg said in a memo posted on the company’s website. The announcement is the company’s second round of cuts within the past half year. In November, Meta laid off more than 11,000 people, or about 13 percent of its work force at the time.Meta also plans to close about 5,000 job postings that have yet to be filled, Mr. Zuckerberg said in the memo. Other restructuring efforts include a plan to wrap up this summer an analysis of Meta’s hybrid return-to-office model, which it began testing last March.“This will be tough and there’s no way around that,” he wrote.Meta’s stock rose more than 7 percent by the close of trading on Tuesday.Mr. Zuckerberg is culling employees after years of hiring at a breakneck pace. His company gobbled up workers as its family of apps, which also includes WhatsApp, became popular worldwide. The coronavirus pandemic also supercharged the use of mobile apps, leading to more growth. At its peak last year, Meta had 87,000 full-time employees.But as the global economy soured, and digital advertising markets contracted last year, Mr. Zuckerberg began putting an end to unchecked growth. Meta trimmed employee perks. And after the layoffs in November, which largely affected the business divisions and recruiting teams, Mr. Zuckerberg hinted at further cuts.On an earnings call in February, the chief executive said he did not want the company to be overstuffed with a layer of middle management, or “managers managing managers.” He said he took responsibility for last year’s layoffs, blaming his zeal for staffing up on the surge of use early in the pandemic.Meta’s layoffs are part of a wave of job cuts from the biggest tech companies. In recent months, Amazon, Google, Microsoft, Salesforce and others have also said they are trimming their ranks, and some of the companies have increased the number of people they are letting go after initial announcements. Many of the companies have cited a challenging global economic environment for their actions.But even beyond the macroeconomic conditions, Meta is dealing with many challenges. It is grappling not only with a digital advertising slowdown but also with Apple’s privacy changes to its mobile operating system, which have restricted Meta’s ability to collect data on iPhone users to help target ads. It also faces steep competition from TikTok, which has soared in popularity over the past few years. And regulators have stepped up efforts to rein in the company by pushing for new laws that would limit Meta’s data collection abilities.Meta is also in the midst of a tricky transition to become a “metaverse” company, connecting people to an immersive digital world through virtual-reality headsets and applications. Mr. Zuckerberg sees the metaverse as the next-generation computing platform, so Meta has been spending billions of dollars on the effort and reallocating workers to its Reality Labs division, which is focused on products for the metaverse.Yet it’s unclear if people will want to use metaverse products. In recent months, the public has instead gravitated to chatbots, which are built on artificial intelligence. Meta has invested in A.I. for years but lately has not been at the center of the conversation about the technology.Employees have been bracing for more layoffs for months, watching with anxiety as Mr. Zuckerberg embarked on a quest to dial back what he felt was no longer necessary to run the company, according to current and former employees. But the expectation was that he would take a light touch to his favored project of the metaverse.Some Meta employees who were affected by Tuesday’s announcement of layoffs — especially in the recruiting division — felt “gut-punched,” according to current and former employees who have spoken with those in the organization.“People are entering a job market that is the worst I’ve ever seen,” said Erin Sumner, a global director of human resources at DeleteMe, who was laid off from Facebook in November. She said the staggered nature of Meta’s cuts over the next two months was adding to employee anxiety.“There’s a lot of uncertainty,” Ms. Sumner said. “There’s a lot of anger, and there’s the question many folks are asking: ‘How do you expect me to do work for the next two months while wondering if I will still have a job?’”In his announcement on Tuesday, Mr. Zuckerberg laid out a vision for streamlining the company by removing layers of management, ending lower-priority projects and rebalancing product teams with a focus on engineering.To that end, Mr. Zuckerberg wound down efforts on building NFTs, or nonfungible tokens, a cryptocurrency-based initiative that has dropped out of favor in recent months. Many of Mr. Zuckerberg’s crypto initiatives in general have fallen by the wayside over the past nine months as the public has grown more skeptical of the market after the implosion of FTX, the cryptocurrency exchange.In his note, Mr. Zuckerberg added that the moves were a response to global conditions, including increased regulation, geopolitical instability, higher interest rates and a cooling economy.“The world economy changed, competitive pressures grew and our growth slowed considerably,” he said. “We should prepare ourselves for the possibility that this new economic reality will continue for many years.”Gregory Schmidt More
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What TikTok Told Us About the Economy in 2022
From Barbiecore to revenge travel, social media trends gave us a clear picture of the forces reshaping the economy.The unemployment rate has hovered at 3.7 percent for months. But it is the TikTok-famous “quiet quitting” and live-tweeted resignations that really explained what was going on in America’s job market in 2022, a moment of renewed worker power and remarkable upheaval.While government data can tell us that the world is rapidly changing three years into the pandemic, internet trends — the ones that took off and the apps we’ve come to rely on — illustrate how people are responding to a new and evolving normal.Negroni sbagliatos catapulted into fame and onto cocktail menus, underlining the fact that people were ready to get back to spending on fancy happy hours. Instagram feeds filled with beach and mountain pictures as “revenge travel” took flight. We collectively learned what “vibe shift” means just as we realized that the economy was experiencing one.Below is a rundown of a few of the year’s more colorful memes and moments — and what they herald for 2023.Break My SoulBeyoncé imprinted the moment with her instant hit titled “Break My Soul.”Chris Pizzello/Invision, via Associated PressBetween high inflation and years of workplace flux — including pandemic firings, work-from-home burnout and most recently a plodding return to office — the economic status quo seemed like an increasingly bad deal to many Americans in 2022. Beyoncé imprinted the discontent on your favorite music app, releasing an instant hit titled “Break My Soul.” Its lyrics included “And I just quit my job, I’m gonna find new drive,” inspiring the internet to ask whether Queen B was encouraging everyone to join the Great Resignation.In fact, people felt so conflicted about work this year that they needed new words to describe it. The TikTok discourse gave us “quiet quitting,” a trend in which workers do the bare minimum. Then came “career cushioning,” discreetly lining up a backup plan while in your current job. At the same time, employers reported “worker hoarding,” in which they avoided firing people after getting burned by long months in which open jobs far outnumbered applicants. The jobs data made it clear that the labor market was out of balance, but it was social discussion that showed just how much.Money Printer Go ‘Brrrr-oke’The Federal Reserve reversed two years of rock-bottom rates this year, raising borrowing costs at the fastest pace in decades in a bid to control rapid inflation. Actual prices have been slow to react, but Reddit wasn’t. Jerome H. Powell, the Fed chair, formerly featured in memes that sported the tagline “money printer go brrrr” and showed him cranking out cheap and easy cash. In 2022, the memes got an update — to Shrek. Today’s memes compare Mr. Powell to the 2001 movie character Lord Farquaad, who famously declared, “Some of you may die, but that is a sacrifice I’m willing to make.”The crankiness on the Reddit discussion boards came as the Fed’s actions cost many investors money. Prominent cryptocurrencies tanked, and asset prices in general swooned, with stocks down about 20 percent from the start of the year. Financial markets are likely to remain on edge into 2023: Inflation is slowing but remains high, and the Fed is poised to raise rates at least slightly more to control it. The memes, in short, are likely to remain grim.Butter BoardsTikTok spent part of this year going crazy for butter boards. Sizie Cornell, via Associated PressTikTok spent part of this year going crazy for butter boards: slabs of the spread covered in flowers, fancy salt, honey or other flavorings. Was this a delayed reaction to the low-fat, no-fat fads of decades past? Evidence that influencers can make us do anything? One thing we can say for sure: It was expensive.That’s because prices for food — and especially for dairy products — have jumped sharply this year. Butter and margarine costs were 34 percent higher in November than 12 months before. Food overall was up 10.6 percent.But as the butter board’s enduring popularity underscored, people buy food even when it is getting costlier. In fact, while retailers reported that some lower-income consumers began pulling back on discretionary purchases and giving priority to necessities, spending in general has been fairly resilient despite a year and a half of rapid price increases and months of Fed rate moves.So far, inflation also remains heady, and it extends well beyond the dairy aisle. A popular price index is still 7.1 percent above its level a year ago, far faster than the typical 2 percent annual pace.BarbiecoreActor Margo Robbie in character in the film “Barbie.”Jaap Buitendijk/Warner Bros. Pictures, via Associated PressAmericans continued to shop in 2022, but what they are buying has been undergoing a quiet change. Americans had been snapping up goods like couches and clothing early in the pandemic, but they are now slowly shifting their purchases back toward services.Social media popularized over-the-top fashions in 2022, including “Barbiecore” (very pink, named for the doll and upcoming movie) and “avant apocalypse,” which paid sartorial homage to the coming end days. But another big trend of the year — buying used clothes, #thrifted — may have more accurately captured the year’s changing economic energy. Clothing store sales are slowing down, official data show, and falling outright if you subtract out apparel inflation.Have a Reservation?As the world reopened and Americans returned to spending on experiences, restaurant tables, in particular, became a hot commodity. Walk-in tables were down 14 percent compared with 2019, while tables with online reservations increased by 24 percent, according to data from the table booking app OpenTable. The figures confirmed what denizens of New York and other cities could tell you (and did, in various media dissections): It was a battle to get a table in 2022 as waitstaff shortages collided with hot diner demand.OpenTable’s data show that happy hour especially surged in 2022. People are dining earlier, and, after years of missed work drinks, this is the overpriced cocktail’s comeback tour. It’s one added reason that Negronis made with Prosecco, popularized by a promotional video for the show “House of the Dragon” on HBO’s TikTok account, are having a moment.Negroni cocktails where popularized by a promotional video for the show “House of the Dragon.”Leah Nash for The New York TimesNo Room at the InnIt turns out people missed the beach just as much as they missed that 5 o’clock martini. Cue the “revenge travel.”Vacationers made up for pandemic-delayed trips en masse in 2022, and as they splurged on big adventures, air traffic rebounded sharply, getting close to its 2019 levels. Hotel revenues fully recovered. At the same time, some travel-related sectors skated by on extremely thin staffing. Employment in accommodation stands at just 83 percent of its February 2020 level. Air transport employment overall is up, but industry groups have complained of worker shortages in key areas like air traffic control.As hotels, motels and airlines struggled to operate at full capacity, room rates and fares rocketed higher and major disruptions became commonplace. Air travel service complaints were more than 380 percent above their 2019 level as of September, according to the Department of Transportation. The mismatch underscored that key parts of the American economy are struggling to reach a new equilibrium after pandemic-induced tumult, even if people want to be in #vacationmode.Peak WeddingIn some instances, pandemic trends are colliding with demographic trends — and nothing showed that more clearly than the many wedding photos that filled up Instagram feeds this year. After years of historically few ceremonies leading up to the pandemic, this was probably the biggest year for weddings since 1997, based on data and forecasts compiled by the Wedding Report, a trade publication.Always, Always, Always a BridesmaidYou might have noticed a lot of wedding invitations in 2022. It was probably the biggest year for tying the knot since 1997.
Note: Future data represent forecastsSource: The Wedding ReportBy The New York TimesThe pop, the combined result of pandemic-delayed nuptials and a big group of marriage-age millennials, translated into booked-up venues and vendors. It has also raised questions about the economic ripple effects: Will those couples have children, sending up birth data, which already ticked up slightly in 2021? Will they buy houses? We could start to find out in 2023.GrandmillennialTikTok sensation Tariq, known for his love of corn.OK McCausland for The New York TimesAmerica’s younger generations are doing more than getting married. They have been forming their own households and buying houses in greater numbers since the start of the pandemic. In the process, they have helped to fuel strong demand for houses and popularized interior decorating trends — including “grandmillennial,” also affectionately called “granny chic” on Pinterest, in which the young-ish repurpose floral wallpaper and old-style lamps for a cozy but updated look.But many millennials, who are roughly ages 26 to 41 and in their peak home-buying years, may be losing their shot at becoming real estate influencers. As the Fed lifted interest rates to stifle rapid inflation this year, a wave of would-be homeowners began to find that the combination of heftier mortgage costs and high home prices meant they could not afford to buy. New home sales have declined notably. Fed rates are expected to continue climbing in 2023, which could make for a tough road ahead for a generation struggling to make the leap in homeownership. And after a year of serious economic changes and major policy adjustments, it’s uncertain what is coming next: A recession? A benign inflation cool-down?On the bright side, we will have social trends to help us interpret the data, and occasionally to help us find its lighter side. To quote corn kid, a precocious vegetable lover who ascended to TikTok royalty in 2022: “I can’t imagine a more beautiful thing.”Reporting was contributed by More
