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As Businesses Clamor for Workplace A.I., Tech Companies Rush to Provide It

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Amazon, Box, Salesforce, Oracle and others have recently rolled out A.I.-related products to help workplaces become more efficient and productive.Earlier this year, Mark Austin, the vice president of data science at AT&T, noticed that some of the company’s developers had started using the ChatGPT chatbot at work. When the developers got stuck, they asked ChatGPT to explain, fix or hone their code.It seemed to be a game-changer, Mr. Austin said. But since ChatGPT is a publicly available tool, he wondered if it was secure for businesses to use.So in January, AT&T tried a product from Microsoft called Azure OpenAI Services that lets businesses build their own A.I.-powered chatbots. AT&T used it to create a proprietary A.I. assistant, Ask AT&T, which helps its developers automate their coding process. AT&T’s customer service representatives also began using the chatbot to help summarize their calls, among other tasks.“Once they realize what it can do, they love it,” Mr. Austin said. Forms that once took hours to complete needed only two minutes with Ask AT&T so employees could focus on more complicated tasks, he said, and developers who used the chatbot increased their productivity by 20 to 50 percent.AT&T is one of many businesses eager to find ways to tap the power of generative artificial intelligence, the technology that powers chatbots and that has gripped Silicon Valley with excitement in recent months. Generative A.I. can produce its own text, photos and video in response to prompts, capabilities that can help automate tasks such as taking meeting minutes and cut down on paperwork.To meet this new demand, tech companies are racing to introduce products for businesses that incorporate generative A.I. Over the past three months, Amazon, Box and Cisco have unveiled plans for generative A.I.-powered products that produce code, analyze documents and summarize meetings. Salesforce also recently rolled out generative A.I. products used in sales, marketing and its Slack messaging service, while Oracle announced a new A.I. feature for human resources teams.These companies are also investing more in A.I. development. In May, Oracle and Salesforce Ventures, the venture capital arm of Salesforce, invested in Cohere, a Toronto start-up focused on generative A.I. for business use. Oracle is also reselling Cohere’s technology.Salesforce recently rolled out generative A.I. products used in sales, marketing and its Slack messaging service.Jeenah Moon for The New York Times“I think this is a complete breakthrough in enterprise software,” Aaron Levie, chief executive of Box, said of generative A.I. He called it “this incredibly exciting opportunity where, for the first time ever, you can actually start to understand what’s inside of your data in a way that wasn’t possible before.”Many of these tech companies are following Microsoft, which has invested $13 billion in OpenAI, the maker of ChatGPT. In January, Microsoft made Azure OpenAI Service available to customers, who can then access OpenAI’s technology to build their own versions of ChatGPT. As of May, the service had 4,500 customers, said John Montgomery, a Microsoft corporate vice president.Aaron Levie, chief executive of Box, said generative A.I. creates “a complete breakthrough in enterprise software.”Michael Short/BloombergFor the most part, tech companies are now rolling out four kinds of generative A.I. products for businesses: features and services that generate code for software engineers, create new content such as sales emails and product descriptions for marketing teams, search company data to answer employee questions, and summarize meeting notes and lengthy documents.“It is going to be a tool that is used by people to accomplish what they are already doing,” said Bern Elliot, a vice president and analyst at the I.T. research and consulting firm Gartner.But using generative A.I. in workplaces has risks. Chatbots can produce inaccuracies and misinformation, provide inappropriate responses and leak data. A.I. remains largely unregulated.In response to these issues, tech companies have taken some steps. To prevent data leakage and to enhance security, some have engineered generative A.I. products so they do not keep a customer’s data.When Salesforce last month introduced AI Cloud, a service with nine generative A.I.-powered products for businesses, the company included a “trust layer” to help mask sensitive corporate information to stop leaks and promised that what users typed into these products would not be used to retrain the underlying A.I. model.Similarly, Oracle said that customer data would be kept in a secure environment while training its A.I. model and added that it would not be able to see the information.Salesforce offers AI Cloud starting at $360,000 annually, with the cost rising depending on the amount of usage. Microsoft charges for Azure OpenAI Service based on the version of OpenAI technology that a customer chooses, as well as the amount of usage.For now, generative A.I. is used mainly in workplace scenarios that carry low risks — instead of highly regulated industries — with a human in the loop, said Beena Ammanath, the executive director of the Deloitte A.I. Institute, a research center of the consulting firm. A recent Gartner survey of 43 companies found that over half the respondents have no internal policy on generative A.I.“It is not just about being able to use these new tools efficiently, but it is also about preparing your work force for the new kinds of work that might evolve,” Ms. Ammanath said. “There is going to be new skills needed.”Panasonic Connect began using Microsoft’s Azure OpenAI Service to make its own chatbot in February.Panasonic ConnectPanasonic Connect, part of the Japanese electronics company Panasonic, began using Microsoft’s Azure OpenAI Service to make its own chatbot in February. Today, its employees ask the chatbot 5,000 questions a day about everything from drafting emails to writing code.While Panasonic Connect had expected its engineers to be the main users of the chatbot, other departments — such as legal, accounting and quality assurance — also turned to it to help summarize legal documents, brainstorm solutions to improve product quality and other tasks, said Judah Reynolds, Panasonic Connect’s marketing and communications chief.“Everyone started using it in ways that we didn’t even foresee ourselves,” he said. “So people are really taking advantage of it.” More

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    Tinkering With ChatGPT, Workers Wonder: Will This Take My Job?

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    In December, the staff of the American Writers and Artists Institute — a 26-year-old membership organization for copywriters — realized that something big was happening.The newest edition of ChatGPT, a “large language model” that mines the internet to answer questions and perform tasks on command, had just been released. Its abilities were astonishing — and squarely in the bailiwick of people who generate content, such as advertising copy and blog posts, for a living.“They’re horrified,” said Rebecca Matter, the institute’s president. Over the holidays, she scrambled to organize a webinar on the pitfalls and potential of the new artificial-intelligence technology. More than 3,000 people signed up, she said, and the overall message was cautionary but reassuring: Writers could use ChatGPT to complete assignments more quickly, and move into higher-level roles in content planning and search-engine optimization.“I do think it’s going to minimize short-form copy projects,” Ms. Matter said. “But on the flip side of that, I think there will be more opportunities for things like strategy.”OpenAI’s ChatGPT is the latest advance in a steady march of innovations that have offered the potential to transform many occupations and wipe out others, sometimes in tandem. It is too early to tally the enabled and the endangered, or to gauge the overall impact on labor demand and productivity. But it seems clear that artificial intelligence will impinge on work in different ways than previous waves of technology.The positive view of tools like ChatGPT is that they could be complements to human labor, rather than replacements. Not all workers are sanguine, however, about the prospective impact.Katie Brown is a grant writer in the Chicago suburbs for a small nonprofit group focused on addressing domestic violence. She was shocked to learn in early February that a professional association for grant writers was promoting the use of artificial-intelligence software that would automatically complete parts of an application, requiring the human simply to polish it before submitting.The platform, called Grantable, is based on the same technology as ChatGPT, and it markets itself to freelancers who charge by the application. That, she thought, clearly threatens opportunities in the industry.“For me, it’s common sense: Which do you think a small nonprofit will pick?” Ms. Brown said. “A full-time-salary-plus-benefits person, or someone equipped with A.I. that you don’t have to pay benefits for?”Artificial intelligence and machine learning have been operating in the background of many businesses for years, helping to evaluate large numbers of possible decisions and better align supply with demand, for example. And plenty of technological advancements over centuries have decreased the need for certain workers — although each time, the jobs created have more than offset the number lost.Guillermo Rubio has found that his job as a copywriter has changed markedly since he started using ChatGPT to generate ideas for blog posts.In-camera double exposure by Mark Abramson for The New York TimesChatGPT, however, is the first to confront such a broad range of white-collar workers so directly, and to be so accessible that people could use it in their own jobs. And it is improving rapidly, with a new edition released this month. According to a survey conducted by the job search website ZipRecruiter after ChatGPT’s release, 62 percent of job seekers said they were concerned that artificial intelligence could derail their careers.“ChatGPT is the one that made it more visible,” said Michael Chui, a partner at the McKinsey Global Institute who studies automation’s effects. “So I think it did start to raise questions about where timelines might start to be accelerated.”That’s also the conclusion of a White House report on the implications of A.I. technology, including ChatGPT. “The primary risk of A.I. to the work force is in the general disruption it is likely to cause to workers, whether they find that their jobs are newly automated or that their job design has fundamentally changed,” the authors wrote.For now, Guillermo Rubio has found that his job as a copywriter has changed markedly since he started using ChatGPT to generate ideas for blog posts, write first drafts of newsletters, create hundreds of slight variations on stock advertising copy and summon research on a subject about which he might write a white paper.Since he still charges his clients the same rates, the tool has simply allowed him to work less. If the going rate for copy goes down, though — which it might, as the technology improves — he’s confident he’ll be able to move into consulting on content strategy, along with production.“I think people are more reluctant and fearful, with good reason,” Mr. Rubio, who is in Orange County, Calif., said. “You could look at it in a negative light, or you can embrace it. I think the biggest takeaway is you have to be adaptable. You have to be open to embracing it.”After decades of study, researchers understand a lot about automation’s impact on the work force. Economists including Daron Acemoglu at the Massachusetts Institute of Technology have found that since 1980, technology has played a primary role in amplifying income inequality. As labor unions atrophied, hollowing out systems for training and retraining, workers without college educations saw their bargaining power reduced in the face of machines capable of rudimentary tasks.The advent of ChatGPT three months ago, however, has prompted a flurry of studies predicated on the idea that this isn’t your average robot.One team of researchers ran an analysis showing the industries and occupations that are most exposed to artificial intelligence, based on a model adjusted for generative language tools. Topping the list were college humanities professors, legal services providers, insurance agents and telemarketers. Mere exposure, however, doesn’t determine whether the technology is likely to replace workers or merely augment their skills.Shakked Noy and Whitney Zhang, doctoral students at M.I.T., conducted a randomized, controlled trial on experienced professionals in such fields as human relations and marketing. The participants were given tasks that typically take 20 to 30 minutes, like writing news releases and brief reports. Those who used ChatGPT completed the assignments 37 percent faster on average than those who didn’t — a substantial productivity increase. They also reported a 20 percent increase in job satisfaction.A third study — using a program developed by GitHub, which is owned by Microsoft — evaluated the impact of generative A.I. specifically on software developers. In a trial run by GitHub’s researchers, developers given an entry-level task and encouraged to use the program, called Copilot, completed their task 55 percent faster than those who did the assignment manually.Those productivity gains are unlike almost any observed since the widespread adoption of the personal computer.“It does seem to be doing something fundamentally different,” said David Autor, another M.I.T. economist, who advises Ms. Zhang and Mr. Noy. “Before, computers were powerful, but they simply and robotically did what people programmed them to do.” Generative artificial intelligence, on the other hand, is “adaptive, it learns and is capable of flexible problem solving.”That’s very apparent to Peter Dolkens, a software developer for a company that primarily makes online tools for the sports industry. He has been integrating ChatGPT into his work for tasks like summarizing chunks of code to aid colleagues who may pick up the project after him, and proposing solutions to problems that have him stumped. If the answer isn’t perfect, he’ll ask ChatGPT to refine it, or try something different.“It’s the equivalent of a very well-read intern,” Mr. Dolkens, who is in London, said. “They might not have the experience to know how to apply it, but they know all the words, they’ve read all the books and they’re able to get part of the way there.”There’s another takeaway from the initial research: ChatGPT and Copilot elevated the least experienced workers the most. If true, more generally, that could mitigate the inequality-widening effects of artificial intelligence.On the other hand, as each worker becomes more productive, fewer workers are required to complete a set of tasks. Whether that results in fewer jobs in particular industries depends on the demand for the service provided, and the jobs that might be created in helping to manage and direct the A.I. “Prompt engineering,” for example, is already a skill that those who play around with ChatGPT long enough can add to their résumés.Since demand for software code seems insatiable, and developers’ salaries are extremely high, increasing productivity seems unlikely to foreclose opportunities for people to enter the field.That won’t be the same for every profession, however, and Dominic Russo is pretty sure it won’t be true for his: writing appeals to pharmacy benefit managers and insurance companies when they reject prescriptions for expensive drugs. He has been doing the job for about seven years, and has built expertise with only on-the-job training, after studying journalism in college.After ChatGPT came out, he asked it to write an appeal on behalf of someone with psoriasis who wanted the expensive drug Otezla. The result was good enough to require only a few edits before submitting it.“If you knew what to prompt the A.I. with, anyone could do the work,” Mr. Russo said. “That’s what’s really scares me. Why would a pharmacy pay me $70,000 a year, when they can license the technology and pay people $12 an hour to run prompts into it?”To try to protect himself from that possible future, Mr. Russo has been building up his side business: selling pizzas out of his house in southern New Jersey, an enterprise that he figures won’t be disrupted by artificial intelligence.Yet. More

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    Computer Science Students Face a Shrinking Big Tech Job Market

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    A new reality is setting in for students and recent graduates who spent years honing themselves for careers at the largest tech companies.Ever since she was a 10th grader in Seattle, Annalice Ni wanted to develop software for a prominent tech company like Google. So she went to great lengths to meet the internship and other résumé criteria that make students attractive hires to the biggest tech firms.In high school, Ms. Ni took computer science courses, interned at Microsoft and volunteered as a coding teacher for younger students. She majored in computer science at the University of Washington, earning coveted software engineering internships at Facebook. After graduating from college this year, she moved to Silicon Valley to start her dream job as a software engineer at Meta, Facebook’s parent company.Then last month, Meta laid off more than 11,000 employees — including Ms. Ni.“I did feel very frustrated and disappointed and maybe a bit scared because all of a sudden, I didn’t know what to do,” Ms. Ni, 22, said of her unexpected career setback. “There’s not much I could have done, especially in college, more than I already did, better than I already did.”Over the last decade, the prospect of six-figure starting salaries, perks like free food and the chance to work on apps used by billions led young people to stampede toward computer science — the study of computer programming and processes like algorithms — on college campuses across the United States. The number of undergraduates majoring in the subject more than tripled from 2011 to 2021, to nearly 136,000 students, according to the Computing Research Association, which tracks computing degrees at about 200 universities.Ms. Ni spends her days interviewing for jobs and brushing up on her skills.Jason Henry for The New York TimesTech giants like Facebook, Google and Microsoft encouraged the computing education boom, promoting software jobs to students as a route to lucrative careers and the power to change the world.But now, layoffs, hiring freezes and planned recruiting slowdowns at Meta, Twitter, Alphabet, Amazon, DoorDash, Lyft, Snap and Stripe are sending shock waves through a generation of computer and data science students who spent years honing themselves for careers at the largest tech companies. Tech executives have blamed a faltering global economy for the jobs slowdown.The cutbacks have not only sent recent graduates scrambling to find new jobs but also created uncertainty for college students seeking high-paying summer internships at large consumer tech companies.In the past, tech companies used their internship programs to recruit promising job candidates, extending offers to many students to return as full-time employees after graduation. But this year, those opportunities are shrinking.Amazon, for instance, hired about 18,000 interns this year, paying some computer science students nearly $30,000 for the summer, not including housing stipends. The company is now considering reducing the number of interns for 2023 by more than half, said a person with knowledge of the program who was not authorized to speak publicly.More on Big TechMicrosoft: The company’s $69 billion deal for Activision Blizzard, which rests on winning the approval by 16 governments, has become a test for whether tech giants can buy companies amid a backlash.Apple: Apple’s largest iPhone factory, in the city of Zhengzhou, China, is dealing with a shortage of workers. Now, that plant is getting help from an unlikely source: the Chinese government.Amazon: The company appears set to lay off approximately 10,000 people in corporate and technology jobs, in what would be the largest cuts in the company’s history.Meta: The parent of Facebook said it was laying off more than 11,000 people, or about 13 percent of its work forceBrad Glasser, an Amazon spokesman, said the company was committed to its internship program and the real-word experience that it provided. A Meta spokeswoman referred to a letter to employees from Mark Zuckerberg, the company’s chief executive, announcing the company’s layoffs last month.Hiring plans are also changing at smaller tech firms. Roblox, the popular game platform, said it planned to hire 300 interns for next summer — almost twice as many as this year — and was expecting more than 50,000 applications for those spots. Redfin, which employed 38 interns this summer, said it had canceled the program for next year.There are still good jobs for computing students, and the field is growing. Between 2021 and 2031, employment for software developers and testers is expected to grow 25 percent, amounting to more than 411,000 new jobs, according to projections from the Bureau of Labor Statistics. But many of those jobs are in areas like finance and the automotive industry.“Students are still getting multiple job offers,” said Brent Winkelman, chief of staff for the computer science department at the University of Texas at Austin. “They just may not come from Meta, from Twitter or from Amazon. They’re going to come from places like G.M., Toyota or Lockheed.”College career centers have become sounding boards for anxious students on the cusp of entering the tech job market. In career counselors’ offices, the search for a Plan B has heightened.Some students are applying to lesser-known tech companies. Others are seeking tech jobs outside the industry, with retailers like Walmart or with government agencies and nonprofits. Graduate school is also an option.“This particular class has been a lot more savvy than previous classes,” said Hazel Raja, senior director of the career development office at Pomona College in Claremont, Calif. “Even those who have secured job offers, they’re still making sure they’re networking and staying engaged in campus recruiting opportunities.”Helen Dong, 21, a senior majoring in computer science at Carnegie Mellon University, interned at Meta twice, in 2021 and 2022. So she was surprised at the end of this summer, she said, when she did not receive a job offer from the company. Meta’s recent layoffs prompted her to apply for jobs outside tech, at automotive and financial companies. Last month, she posted videos on TikTok advising her peers to adjust their job expectations.Helen Dong, 21, a senior majoring in computing at Carnegie Mellon University, interned at Meta but did not receive a job offer. Now she is looking in the finance and automotive industries.Helen Dong“I chose to major in computer science so that I could get a ton of offers after college and make bank,” Ms. Dong joked in one TikTok, as she sang along to “Reduce Your Expectations to 0.” In this job market, she wrote at the bottom of the video, “be grateful with 1 offer.”In interviews, 10 college students and recent graduates said they were not prepared for a slowdown in jobs at the largest tech companies. Until recently, those companies were fiercely competing to hire computer science majors at top schools — with some students receiving multiple job offers with six-figure starting salaries and five-digit signing bonuses. An entire genre of TikTok videos had sprung up dedicated to young techies extolling their job perks and their annual compensation, with at least one highlighting a $198,000 package, complete with stock options and relocation expenses.Dozens of people who were recently laid off, or whose tech job offers were rescinded, have posted details of their plights on LinkedIn. To alert recruiters, some have added the hashtag #opentowork to their LinkedIn profile photos.Tony Shi, 23, who majored in computer science and business at Western University in London, Ontario, is one of them. After graduating this year, he began working as a product manager at Lyft in August. In November, the ride-hailing company laid off about 650 employees, including Mr. Shi.Now he is on a tight deadline to find a new job. Mr. Shi is Canadian, from Waterloo, Ontario, and obtained a visa to move to San Francisco for his job at Lyft. Under the visa, he has 60 days to find a new job. He said he had become more sensitive to the businesses and balance sheets of potential employers.“I need to be a little more risk-averse. I definitely don’t want to get laid off again,” he said. Instead of his taking a company for its word, he added, “now, the product needs to make a lot of sense.”Meta rescinded its job offer to Rachel Castellino, 22, weeks before she was scheduled to start work.Jason Henry for The New York TimesSome recent graduates did not get the chance to start their new tech jobs.Rachel Castellino, a statistics major at the California Polytechnic State University, worked to land a job at a major tech company. During college, she interned as a project manager at PayPal, received a data science fellowship funded by the National Science Foundation and founded a data science club at her school.Ms. Castellino, 22, knew she would have to grind to pass companies’ technical interviews, which typically involve solving programming problems. Last year, she spent much of the fall job hunting and preparing for coding assessments. For four days a week, from 8 a.m. to 4 p.m., she studied probability concepts and programming languages. Even so, she said, the interview process was brutal.In November 2021, Meta offered her a job as a data scientist, starting in December 2022. Last month, Meta rescinded the offer, she said.“I worked so hard for those interviews. It felt really good to earn something of a high caliber,” she said. “I had so much to look forward to.”The setback has been disheartening. “I was upset,” Ms. Castellino said. “It wasn’t good to hear.”As for Ms. Ni, she now views losing her dream job as an opportunity to broaden her career horizons. Over the last month, she has applied to midsize tech firms and start-ups that she finds innovative — potential employers she had not previously considered.“I’m exploring opportunities that I didn’t before,” Ms. Ni said. “I feel like I’ve already learned some things.”Karen Weise More

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    Are You Applying for Tech Jobs or Internships? We Want to Hear About It.

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    Layoffs and hiring freezes at companies like Amazon and Meta are changing the job market for recent grads and college students. Tell us about your experiences.November was a bleak month for tech workers. Meta, Amazon, Lyft, Stripe and Twitter laid off thousands of employees. Microsoft and Google announced hiring slowdowns.The cutbacks and hiring freezes affected not only veteran employees. Some tech companies laid off recent college graduates or rescinded their job offers. Some firms are also cutting their summer internship programs for college students next year.The industry slowdown is sending shock waves through a generation of computer science and data science students who spent years preparing themselves for careers at the largest tech companies. Many recent grads and college seniors are now seeking tech jobs outside the tech industry, in industries like retail, banking and finance.I’m a technology reporter at The New York Times who investigates the societal impacts of tech innovations and tech company business practices. And I am reporting a story about the implications of the industry jobs slowdown for people in the early stages of their tech careers.If you are a college student or recent grad applying for tech internships or jobs, I’d like to hear from you.We may use your contact information to follow up with you. If we publish your submission, we will not include your name without first contacting you and obtaining your permission.Tell us about your experiences applying for tech jobs and internships More

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    in Economy

    Marc Benioff Sets His Sights on Microsoft

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    AdvertisementContinue reading the main storySupported byContinue reading the main storyMarc Benioff Sets His Sights on MicrosoftThe Salesforce C.E.O.’s planned acquisition of Slack will have him competing directly with the Goliath that is Microsoft.“What’s that company?” Marc Benioff, Salesforce’s chief executive, said when he was asked about his rival, Microsoft.Credit…Matt Edge for The New York TimesBy More