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    Battle Over Electric Vehicles Is Central to Auto Strike

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    Carmakers are anxious to keep costs down as they ramp up electric vehicle manufacturing, while striking workers want to preserve jobs as the industry shifts to batteries.A battle between Detroit carmakers and the United Auto Workers union, which escalated on Friday with targeted strikes in three locations, is unfolding amid a once-in-a-century technological upheaval that poses huge risks for both the companies and the union.The strike has come as the traditional automakers invest billions to develop electric vehicles while still making most of their money from gasoline-driven cars. The negotiations will determine the balance of power between workers and management, possibly for years to come. That makes the strike as much a struggle for the industry’s future as it is about wages, benefits and working conditions.The established carmakers — General Motors, Ford Motor and Stellantis, which owns Chrysler, Jeep and Ram — are trying to defend their profits and their place in the market in the face of stiff competition from Tesla and foreign automakers. Some executives and analysts have characterized what is happening in the industry as the biggest technological transformation since Henry Ford’s moving assembly line started up at the beginning of the 20th century.Nearly 13,000 U.A.W. workers walked off the job at three plants in Ohio, Michigan and Missouri on Friday after talks between the unions and the companies in three separate negotiations failed to result in agreements before a Thursday deadline. Pay is one of the biggest sticking points: The union is demanding a 40 percent pay increase over four years but the automakers have offered roughly half as much.But the talks are about more than pay. Workers are trying to defend jobs as manufacturing shifts from internal combustion engines to batteries. Because they have fewer parts, electric cars can be made with fewer workers than gasoline vehicles. A favorable outcome for the U.A.W. would also give the union a strong calling card if, as some expect, it then tries to organize employees at Tesla and other nonunion carmakers like Hyundai, which is planning to manufacture electric vehicles at a massive new factory in Georgia.“The transition to E.V.s is dominating every bit of this discussion,” said John Casesa, senior managing director at the investment firm Guggenheim Partners who previously headed strategy at Ford Motor.“It’s unspoken,” Mr. Casesa added. “But really, it’s all about positioning the union to have a central role in the new electric industry.”Under pressure from government officials and changing consumer demand, Ford, G.M. and Stellantis are investing billions to retool their sprawling operations to build electric vehicles, which are critical to addressing climate change. But they are making little if any profit on those vehicles while Tesla, which dominates electric car sales, is profitable and growing fast.Ford said in July that its electric vehicle business would lose $4.5 billion this year. If the union got all the increases in pay, pensions and other benefits it is seeking, the company said, its workers’ total compensation would be twice as much as Tesla’s employees.Union demands would force Ford to scrap its investments in electric vehicles, Jim Farley, the company’s chief executive, said in an interview on Friday. “We want to actually have a conversation about a sustainable future,” he said, “not one that forces us to choose between going out of business and rewarding our workers.”Attendees at the Detroit Auto Show looking at a 2024 Chevy Silverado EV in Detroit this past week. Talk of the autoworkers’ strike loomed over the show.Brittany Greeson for The New York TimesFor workers, the biggest concern is that electric vehicles have far fewer parts than gasoline models and will render many jobs obsolete. Plants that make mufflers, catalytic converters, fuel injectors and other components that electric cars don’t need will have to be overhauled or shut down.Many new battery and electric vehicle factories are springing up and could employ workers from the plants that have shut down. But automakers are building most aggressively in the South where labor laws are tilted against union organizers, rather than in the Midwest, where the U.A.W. has more clout. One of the union’s demands is that workers in the new factories be covered by the automakers’ national labor contracts — a demand that the automakers have said they can’t meet because those plants are owned by joint ventures. The union also wants to regain the right to strike to block plant shutdowns.“We are at the dawn of another industrial revolution and the way we’re going is the way we went in the last industrial revolution — a lot of profit for a few and misery and not good jobs for the many,” said Madeline Janis, executive director of Jobs to Move America, an advocacy group that works closely with the U.A.W. and other unions.“The U.A.W. is really taking a stand for communities across the country to make sure this transition benefits everybody,” Ms. Janis added.Automakers have been racking up record profits during the last decade, but they cannot afford to lose time from work stoppages in their race to compete with Tesla and foreign automakers.The three companies are already struggling to get their electric vehicle business going. A new G.M. battery factory in Ohio has been slow to produce batteries, delaying electric versions of the Chevrolet Silverado pickup and other vehicles. Ford this year had to suspend production of its electric F-150 Lightning in February after a battery caught fire in one of the pickups that was parked near the factory for a quality check. And Stellantis won’t even begin selling any fully electric vehicles in the United States until next year.Those problems and Tesla’s growing sales could put the union in a strong position to extract a good deal.On Thursday, in a sign that automakers are willing to go much further than they had previously, G.M. offered a 20 percent pay raise over four years. That is half of what the union is seeking but far more than workers received in recent contracts. President Biden on Friday strongly supported the union in remarks at the White House. The administration has been pouring billions into programs to promote electric vehicles and does not want a strike to delay a centerpiece of its climate policy.Despite all the money that automakers have made in recent years, their executives express a profound unease about the growth of electric vehicles, which account for 7 percent of the U.S. new car market so far this year and are on track to surpass sales of one million this year. Managers are acutely aware that traditional companies like theirs have a poor track record of retaining dominance after a big change in technology. Witness the way that Apple sidelined Nokia and Motorola as cellphones became smartphones.Auto company executives and most industry analysts underestimated how quickly electric vehicles would catch on and cannot confidently forecast how sales, which have been bumpy lately, will grow in the future. “I don’t think anyone can perfectly predict what the adoption will be,” Mary T. Barra, the chief executive of General Motors, said in an interview with The New York Times last month.Speaking to “CBS Mornings” on Friday, Ms. Barra said an excessive pay raise would undermine G.M.’s ability to continue producing vehicles with internal combustion engines while also developing electric vehicles. “This is a critical juncture where investing is very important,” she said.Still, unions and their supporters are unlikely to express much sympathy for auto executives. Ms. Barra and the leaders of Ford (Jim Farley) and Stellantis (Carlos Tavares) have gotten tens of millions of dollars in compensation packages in recent years. The companies’ shareholders have been rewarded with dividends and share buybacks.Unions “are not going to have a lot of patience for sob stories,” said Karl Brauer, executive analyst at iSeeCars.com, an online marketplace.Adjusted for inflation, wages for autoworkers in the United States have fallen 19 percent since 2008, according to the Economic Policy Institute, a left-leaning research group.At the same time, union officials are aware of the changes in the industry and have said they do not want to handicap G.M., Ford and Stellantis as the companies try to recover ground they have lost to Tesla, which has aggressively resisted attempts to unionize its factories. The Detroit carmakers also face challengers like Rivian, a start-up that makes electric pickup trucks and sport utility vehicles in Illinois, as well as foreign-owned rivals like Mercedes-Benz and Toyota, whose U.S. factories, mostly in the South, are not unionized.“That’s the biggest challenge here,” Mr. Brauer added, “trying to commit to a long-term contract in an industry that is very uncertain and unpredictable over the next five years.”Union supporters say it would be wrong to blame workers if the traditional carmakers cannot compete with Tesla and other rivals.“If you look at the breakdown at what it costs to build an E.V., labor is a very small part of the equation. Batteries are the most,” Ms. Janis of Jobs to Move America said. “This idea that the U.A.W. is going to price Ford, G.M. and Stellantis out of the market is not true.”But other analysts said that a long work stoppage could help Tesla and foreign automakers gain ground on G.M., Ford and Stellantis.“If something happens to disrupt their business, does that give a leg up to the emerging electric vehicle makers?” said Steve Patton, who overseas the consulting firm EY’s work with auto companies. “Who stands to benefit if there is a protracted strike?” More

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    A Spirited Start to the U.A.W. Strike at a Ford Plant Near Detroit

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    Rodney Cornett got up at 4:30 a.m. on Friday, hopped in his F-150 pickup and reported as usual for a morning shift at the Ford Motor plant in Wayne, a gritty city just west of Detroit.But this morning Mr. Cornett, 56, a veteran union member who has worked at Ford for 28 years, wasn’t heading to the axle assembly area where he’s a team leader. Instead, his work was putting in six hours on the picket line with a dozen co-workers at the plant’s Gate 1 as part of the strike called by the United Auto Workers late Thursday.“We really haven’t had much of a raise in 15 years,” Mr. Cornett said, holding a sign that read, “Fair Pay Now!” while cars and trucks constantly whizzed by, honking in support of the strikers. “We’ve gone through several contracts, and the company keeps saying how they’re hurting, but they’re making record profits. It can’t be the status quo.”The U.A.W. has been negotiating a new labor contract with the three Detroit automakers, but since the sides remain far apart on wages and most other issues, the union called a strike that began when the current bargaining agreement expired at midnight.In a first, the U.A.W. is striking against all three manufacturers — General Motors, Ford and Stellantis — but has limited the stoppages to one plant at each of the companies. At Ford’s Michigan Assembly Plant in Wayne, only the 3,300 workers in the assembly area and paint shop have walked off the line, but that is enough to idle the factory.Dottie Lenard, center, with her sister Gail Spring, left, and daughter Rebeccah Lenard. They were on strike on Friday in Wayne.Shantell Johnson works at the Ford plant.All 5,800 U.A.W. workers at Stellantis’s Jeep complex in Toledo, Ohio, and 3,600 union members at G.M.’s pickup truck factory in Wentzville, Mo., also went on strike.While limited, the strike will have an impact on the automakers. The affected vehicles are among their most popular and profitable. The Ford plant makes the Bronco, a rugged sport utility vehicle, and is preparing to make a new version of the Ranger pickup. Jeep makes its Gladiator and Wrangler models in Toledo. The G.M. plant produces the Chevrolet Colorado and GMC Canyon pickups.The U.A.W.’s president, Shawn Fain, said the union could extend the strike to additional plants if the talks failed to produce an agreement. “That will supercharge the leverage we have in negotiations, and will create confusion for the companies,” he said in a video streamed on Facebook on Thursday night.Mr. Fain joined workers outside the Ford plant in Wayne after the strike began at midnight. The union broke off discussions with the companies for a day but said it expected the talks to resume on Saturday.The union has demanded wage increases of 40 percent over the next four years, roughly the same pay gains the chief executives of the three companies have seen over the last four years.A U.A.W. member who isn’t on strike showed support for the walkout at the Wayne plant, which produces the Bronco sport utility vehicle and is preparing to make a new version of the Ranger pickup. Among its other demands, the union wants to end a pay scale where new hires make about a third less than the veteran wage of $32 an hour and have to work eight years before reaching the top of the pay scale. It also wants the companies to pay for health insurance for retirees, offer more paid time off and provide pensions for workers who now have only 401(k) savings accounts for retirement.The companies have offered wage increases of roughly 20 percent but have denied most of the union’s other wishes.At the Ford plant, several strikers said a raise of 30 percent or more was needed to make up for concessions that the union had to make in previous years to help the automakers survive the 2007-8 financial crisis.Jason Vinson, 42, a forklift driver, started as a temporary worker in 2007 making about $17 an hour, then worked his way up to $25 until he was laid off. When he was rehired in 2012, he had to start over at $17 an hour, he said.“I had to get used to it, just pay the necessities,” he said with a shrug. Now he earns $32 an hour, he said, but thinks a substantial raise is warranted because of the profits his plant generates and the sacrifices he made in the past.The strikers, many wearing red T-shirts, waved placards and acknowledged honks of support from passing motorists. The picketing is being conducted in six-hour shifts; the plan is for union members to take on one shift per week.Drawing on a strike fund of $825 million, the union will pay the striking workers $500 a week and cover their health insurance premium. That helps, but still puts some workers in a pinch.The union is demanding 40 percent raises over the next four years.Lisa Bell at the Ford plant in Wayne.“I’m getting rid of my cable TV,” said Diana Osborne, 42, an assembly worker who has worked for Ford for 16 years. And her 18-year old daughter, who just enlisted in the National Guard, has offered to lend her money if things get really tight.Mr. Cornett, the team leader in axle assembly, makes $32 an hour but said he fretted about sending his son to college. If he works 40 hour a week, he will earn about $67,000 a year. “There’s college, plus property taxes are going up, the price of gas is through the roof,” he lamented.Aside from a raise, the thing he wants is an end to the tiered wage system, under which newer workers and veterans are paid on different scales, saying it’s “disheartening” seeing colleagues doing the same work while making $22 or $24 an hour.“We all labor hard,” he said. “You have a precise amount of time to do your job on the line, and our jobs are timed to the second. When the line starts, it doesn’t stop until we go on break. A lot of new hires come in and they have aches and pains, the same aches and pains that I have, so they should get paid the same as me.” More

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    G.M.’s Sales Jumped 19% in the Second Quarter

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    General Motors, Toyota and other automakers sold more trucks and sport utility vehicles as supply chain problems eased and demand remained strong despite rising interest rates.Some of the country’s biggest automakers reported big sales increases for the second quarter on Wednesday, the strongest sign yet that the auto industry was bouncing back from parts shortages and overcoming the effects of higher interest rates.General Motors, the largest U.S. automaker, said it sold 691,978 vehicles from April to June, up 19 percent from a year earlier. It was the company’s highest quarterly total in more than two years.Automakers have struggled in the last two years with a shortage of computer chips that forced factory shutdowns and left dealers with few vehicles to sell. More recently, rising interest rates have made auto loans more expensive, causing some consumers to defer purchases or opt for used vehicles.“I’m not saying we are on the cusp of exciting growth here,” said Jonathan Smoke, chief economist at Cox Automotive, a research firm. “But we are now at a turning point where the auto market returns to more balance. It’s the beginning of returning to normal.”The easing of chip shortages has allowed automakers to restock dealer lots, making it easier for car buyers to find the models and features they want, Mr. Smoke said. At the end of June, dealers had about 1.8 million vehicles in stock, nearly 800,000 more than at the same point in 2022, according to Cox data.Sales have also been helped by strong job creation and rising wages, Mr. Smoke said.At the same time, however, higher interest rates and higher car prices have put new-car purchases out of reach of many consumers. In the first half of the year, the average price paid for a new vehicle was a near-record $48,564. The average interest rate paid on car loans in the first six months of 2023 was 7.09 percent, up from 4.86 percent a year earlier, according to Cox. The average monthly payment in the first half was $784, up from $691.“Demand will be limited by the level of prices and rates, which are not likely to come down enough to stimulate more demand than the market can bear,” Mr. Smoke said.Cox estimated that total sales of new cars and trucks rose 11.6 percent in the first half of the year, to 7.65 million. The firm now expects full-year sales to top 15 million, which would be a rise of 8 percent.Several automakers reported solid quarterly sales on Wednesday. Toyota said its U.S. sales rose 7 percent, to 568,962 cars and light trucks. Stellantis, the company that owns Jeep, Ram, Chrysler and other brands, reported a 6 percent rise, to 434,648 vehicles.Honda, which had been severely hampered by chip shortages, said its sales rose 45 percent to 347,025 cars and trucks. Hyundai and Kia, the South Korean automakers, each sold more than 210,000 vehicles, posting gains of 14 percent and 15 percent.Electric vehicles remain the fastest-growing segment of the auto industry. Rivian, a maker of electric pickup trucks and sport utility vehicles, said on Monday that it delivered 12,640 in the second quarter, a 59 percent jump from a year earlier. And on Sunday, Tesla reported an 83 percent jump in global sales in the second quarter.Cox estimated that more than 500,000 electric vehicles were sold in the United States in the first six months of the year, and that more than one million would be sold in 2023, setting a record for battery-powered cars and trucks in the country.Tesla, which does not break out its sales by country, remains the largest seller of E.V.s in the U.S. market. Cox estimated that the company sold more than 161,000 electric cars in the second quarter in the United States. Ford Motor, which offers three fully electric models., reports its quarterly sales on Thursday.G.M. sold more 15,300 battery-powered cars and trucks, but nearly 14,000 were the Chevrolet Bolt, a smaller vehicle that the company will stop making at the end of the year. The company also sold 1,348 Cadillac Lyriq electric S.U.V.s and 47 GMC Hummer pickup trucks. Chevrolet will soon start delivering a new electric Silverado pickup truck, which uses the same battery technology as the Lyriq and Hummer. More

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    Ford Follows Tesla in Cutting Electric Vehicle Prices

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    The automaker reduced the price of the Mustang Mach-E by up to $5,900 after Tesla slashed prices of its cars by as much as 20 percent.Ford Motor said on Monday that it was cutting prices on its top-selling battery-powered model, the Mustang Mach-E, and increasing production of the sport utility vehicle. It was the latest sign of intensifying competition in the electric car market.Two weeks ago, Tesla slashed prices of its electric cars by as much as 20 percent in response to softening demand around the world.The price cuts for the two most affordable versions of the Mach-E amounted to less than $1,000 each. Other models, with longer-range batteries and premium options, were reduced $3,680 to $5,900, reductions of 6 percent to 9 percent.“We want to make E.V.s more accessible, so we’re increasing production and reducing prices across the Mach-E lineup,” Ford’s chief executive, Jim Farley, said on Twitter. He added that “with higher production, we’re reducing costs, which allows us to share these savings with customers.”The lowest-priced Mustang Mach-E — a rear-wheel-drive model with a standard battery — now has a list price of $45,995, a reduction of $900. The high-performance Mach-E GT with an extended-range battery now sells for $63,995, a cut of $5,900.Tesla’s least expensive car is the Model 3, which is smaller than the Mustang Mach-E and starts at $43,990. The all-wheel-drive Model Y, a more direct competitor of the electric Mustang, starts at $53,490. An all-wheel-drive Mustang Mach-E with comparable battery range now lists for $53,995.Electric vehicles priced below $55,000 can qualify for federal tax credits of $7,500 that were made available starting Jan. 1 under the Inflation Reduction Act. Ford’s price cuts will make more versions of the Mach-E eligible for the credit.Ford said the new prices would automatically apply to customers who had placed orders and were waiting for their cars. Ford’s credit division is also offering subsidized interest rates as low as 5.34 percent on Mach E orders placed between Jan. 30 and April 3.Tesla has long dominated the electric car market, which it largely had to itself until the last couple of years, but is increasingly encountering stiff competition. Its rate of growth has slowed in China, where its is now outsold by a local manufacturer, BYD. In addition to Ford, Volkswagen, Hyundai, Kia and other automakers have introduced electric models in the United States that are selling well and are generally cheaper than Tesla’s luxury models.In 2022, Ford sold just under 40,000 Mach-Es, about 45 percent more than in 2021. That made the Mach-E the third-best-selling electric model after Tesla’s Model Y and Model 3.For much of the last two years, Tesla, Ford and other automakers raised prices of electric vehicles because demand for battery-powered cars far outstripped supply. But demand for cars and other big-ticket goods has weakened in recent months as the Federal Reserve has raised interest rates significantly. Fed policymakers are expected to slow their rate increases at their first meeting of the year on Wednesday. More

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    Which Electric Vehicles Qualify for Federal Tax Credits?

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    Here is a partial list of electric and plug-in hybrid vehicles that will qualify for federal tax credits in 2023.The Treasury Department on Thursday published a partial list of new electric and plug-in hybrid cars that will qualify for tax credits of up to $7,500. The list is expected to be updated over the coming days and weeks.The credits will apply to sedans that cost no more than $55,000 and sport utility vehicles and pickup trucks that cost up to $80,000. In addition, only buyers who earn less than $150,000 a year as an individual or $300,000 a year as a couple can claim the credits.The list could change in March, when new rules take effect that require automakers to use battery raw materials and components from North America or a trade ally. Those rules are still being formulated, and it’s not clear exactly when they will start to apply.Here are the cars on the list, by automaker:AudiQ5 TFSI e Quattro plug-in hybridFord MotorFord Escape Plug-in HybridFord E-TransitFord F-150 LightningFord Mustang Mach-ELincoln Aviator Grand Touring plug-in hybridLincoln Corsair Grand Touring plug-in hybridNissanLeafRivianR1TR1SStellantisChrysler Pacifica plug-in hybridJeep Wrangler 4xe plug-in hybridJeep Grand Cherokee 4xe plug-in hybridTeslaModel 3Model YVolkswagenID.4VolvoVolvo S60 plug-in hybrid More

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    Jim Farley Tries to Reinvent Ford and Catch Up to Elon Musk and Tesla

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    On a recent Tuesday afternoon, Jim Farley, the chief executive of Ford Motor, took a spin in what could become one of the most important vehicles in the company’s 113-year history: an electric F-150 pickup truck.Sitting at the wheel of a prototype at the company’s test track in Dearborn, Mr. Farley floored it. From a standing stop, the 4,000-pound truck surged forward. “Four seconds,” he shouted when it reached 60 miles per hour. “That’s unbelievable for a vehicle of this size.”Steering the truck to a series of dips and rises in the track, he said, “Let’s see if we can get some air,” and shouted “Yes!” as the wheels briefly left the tarmac over one incline. In a final lap, he careened around a steeply banked turn and floored it again on a straightaway until he hit 99 miles an hour — just short of the track’s 100 m.p.h. speed limit.“I can’t wait,” Mr. Farley said as he stepped out, shaking his head. “I can’t wait till customers get this truck.”These are tense and exciting times for the auto industry. Driven by the dizzying success of Tesla, sales of electric vehicles appear to be on an unstoppable rise. The switch from making gasoline-powered cars and trucks to electric vehicles that emit no pollution from tailpipes will have far-reaching effects on the environment, climate change, public policy and the economy.Automakers are spending tens of billions of dollars to retool plants and are rushing to retrain workers for what may be the industry’s greatest transformation since Henry Ford revolutionized manufacturing with the moving assembly line in 1913. They are also fighting to simply catch up to the juggernaut that is Tesla.The question for Ford is whether a car guy from the Detroit area can take on Elon Musk, Tesla’s chief executive, whose company is rapidly expanding and is valued by investors at about 16 times as much as Ford.Tesla nearly doubled the number of cars it sold around the world last year to almost one million. Ford sold many more vehicles — nearly four million — but sales fell 6 percent as it struggled to get enough computer chips, batteries and other parts. Tesla has a brand that people associate with luxury and technical sophistication. Ford is viewed as a maker of large, utilitarian trucks and sport utility vehicles.“The traditional auto industry is pretty far behind Tesla,” said Earl J. Hesterberg, chief executive of Group 1 Automotive, a large auto retailer, who has known Mr. Farley for two decades. “In the past, if you were behind by a few years, the big players could catch up. But today, the speed of change is so much greater.”Auto experts say the electric F-150, known as the Lightning, must be a success if Ford is to thrive in the age of electric vehicles. Introducing this truck now is equivalent to “betting the company,” said William C. Ford Jr., the company’s executive chairman, who is a great-grandson of Henry Ford. “If this launch doesn’t go well, we can tarnish the entire franchise.”A Critical Year for Electric VehiclesThe popularity of battery-powered cars is soaring worldwide, even as the overall auto market stagnates.Going Mainstream: In December, Europeans for the first time bought more electric cars than diesels, once the most popular option.Turning Point: Electric vehicles account for a small slice of the market, but in 2022, their march could become unstoppable. Here is why.Tesla’s Success: A superior command of technology and its own supply chain allowed the company to bypass an industrywide crisis.Rivian’s Troubles: As the electric vehicle maker pares down its delivery targets for 2022, investors worry the company may not live up to its promise.Green Fleet: Amazon wants electric vans to make its deliveries. The problem? The auto industry barely produces any of the vehicles yet.The company has amassed about 200,000 reservations for the trucks, but it could still stumble. Production could be slowed by the global chip shortage or the surging costs of lithium, nickel and other raw materials crucial to batteries. The software that Ford has developed for the truck could be flawed, a problem that hampered sales of a new electric Volkswagen in 2020.Ford and Mr. Farley do have some things going for them. Unlike many other electric cars, the F-150 Lightning is relatively affordable — it starts at $40,000. Tesla’s cheapest car is the compact Model 3 sedan, which starts at more than $48,000. The Lightning has tons of storage, including a giant front trunk, which is appealing to families and businesses with large truck fleets. And it helps that Tesla will not begin making its Cybertruck until next year.And Ford is also already in the E.V. game with the Mustang Mach-E, an electric sport utility vehicle. It had sales of more than 27,000 in 2021, its first year on the market, and won favorable reviews.Production of the F-150 Lightning is scheduled to start next Monday. Competing models from General Motors, Stellantis and Toyota — Ford’s main rivals in pickups — are at least a year away. Rivian, a newer manufacturer that Ford has invested in, has begun selling an electric truck but is struggling to increase production.“If the Lightning launch goes well, we have an enormous opportunity,” Mr. Ford said.‘Jimmy Car-Car’In many ways, Mr. Farley checks most of the boxes when it comes to leading a large U.S. automaker. Like Mary T. Barra, the chief executive of G.M., whose father used to work on a Pontiac assembly line, Mr. Farley has family roots in the industry: His grandfather worked at a Ford factory. On visits to his grandfather, he would tour Ford plants and other sites important to the company’s history. As a 15-year-old, he bought a Mustang while working in California one summer and drove it home to Michigan without a license. His grandfather nicknamed him “Jimmy Car-Car.”But like Mr. Musk, a native of South Africa who was a founder of PayPal and other companies, Mr. Farley has had a varied career and been involved in creating businesses. Born in Argentina when his father was working there as a banker, Mr. Farley, 59, also lived in Brazil and Canada when he was growing up. His career started not in the auto industry but at IBM. He spent a long stretch at Toyota. He helped the Japanese automaker overcome its reputation for making boring and economical cars by working on its fledgling Lexus luxury brand, now a powerhouse.“He has what I call a restless mind,” said Jim Press, a former senior executive at Toyota and Chrysler. “His mind is never idling, always contemplating. He has a boldness that helps him push beyond what others think.”Mr. Farley has family roots in the automotive industry.Sylvia Jarrus for The New York TimesIn 2007, Alan R. Mulally, Ford’s chief executive at the time, hired him to help turn around Ford. He sharpened the company’s marketing, often making early use of Facebook and social media, and ran its European operations.Some at Ford bristled at his intensity. “Worrying about hurting people’s feelings isn’t at the top of his agenda,” Mr. Hesterberg said. “But it’s probably what’s necessary these days. The traditional auto industry is behind Tesla, and business as usual isn’t going to cut it.”In the last few years, Mr. Farley re-evaluated Ford’s strategy, visited technology companies in California and came to a realization: “They’re after our customers.”In 2018, Ford’s brain trust saw that the company was at great risk of falling behind Tesla, G.M. and Rivian in electric cars and pickup trucks. Ford decided not to build a new electric truck and its batteries from scratch as other automakers were doing, but to modify an existing F-150, buying batteries designed by a supplier. The move was risky because converting traditional vehicles to battery-powered ones can be difficult — batteries weigh more than engines and are placed under the floor rather than under the front hood.“We didn’t know how this would turn out, but we knew there would be a heavy penalty if we didn’t swing for the fences,” Mr. Farley said.Yet the Ford truck team’s first estimate for how many Lightnings it might sell was a paltry 20,000 a year. The estimate was oddly low because Tesla was achieving sales growth of about 50 percent a year and planning to build two giant factories.Cars Are About Software NowIn part because of his team’s lowball estimate for Lightning sales, Mr. Farley, who became chief executive in December 2020, said he was increasingly convinced that Ford needed to transform itself. Many auto executives acknowledge that one of Tesla’s main advantages is that it is far ahead of established automakers in developing software that operates its motors, manages it batteries, and informs and entertains drivers and passengers. Partly as a result, Tesla, born in Silicon Valley, makes cars that go farther on a full battery than cars made by almost anybody else.Tesla can also remotely update the software in all its cars, an ability that Ford and other established carmakers have only recently begun using. Most cars made by established manufacturers must be taken to dealers for even minor upgrades or fixes.It is not surprising, then, that Mr. Farley worries most about the potential for software bugs in the Lightning’s millions of lines of code.“As an automotive company, we’ve been trained to put vehicles out when they’re perfect,” he said. “But with software, you can change it with over-the-air updates. Our quality system isn’t used to this software orientation.”Mr. Farley said it was so critical for Ford to beef up its software chops that he spent months recruiting one of the top names in auto technology, Doug Field, who has held senior positions at Tesla and Apple.In an interview, Mr. Field, who early in his career worked at Ford, said he was drawn by the chance to build a technology team at a company with a century’s expertise in engineering and manufacturing. “If we can combine those, that is going to be something to be reckoned with,” he said.In March, Ford announced it was separating into two divisions — one, Ford Blue, will continue making internal combustion models, and another, Model E, headed by Mr. Farley and Mr. Field, will develop electric vehicles.So far, investors have supported Mr. Farley’s strategy. Before Russia’s invasion of Ukraine, Ford stock traded as high as $25, up more than 300 percent since Mr. Farley took the helm, but it has fallen back to about $15. Still, Ford’s market value now exceeds that of G.M., which has long been the largest U.S. automaker.Yet Wall Street still thinks that Tesla, which is worth more than $1 trillion, will dominate the industry and that companies like Ford, worth $62 billion, and G.M., $58 billion, will become relative minnows.No wonder that Mr. Farley is spending most of his days on the Lightning. Over a dinner near his home in Birmingham, north of Detroit, he pulled out his phone and scrolled through a long email he gets every evening, with updates on every facet of the launch. “Software, manufacturing, batteries, chips, body assembly,” he said, reading off the subheadings.Workers on the production line of the 2022 Ford F-150 Lightning.Sylvia Jarrus for The New York TimesOne night recently, Mr. Ford was in California when an email arrived late in the evening — from Mr. Farley, who was nine time zones away in Germany. “Jim had four or five things he wanted to talk to me about,” Mr. Ford said. “I get at least two updates a day from him.”Computer chips are a big concern. A shortage has been disrupting auto production around the world for more than a year, and outside the Dearborn Truck Plant a few hundred gasoline-powered F-150 trucks are parked and waiting for a minor but crucial component — the device that controls their automatic windshield wipers is delayed for the want of chips.Before his test drive, Mr. Farley took an hourlong tour of the Lightning assembly line, looking at how much work remains.At a section of the production line, he was shown new robotic, self-guided skids that carry the Lightning’s steel bed, or box, from one work station to the next. The skids eliminate the need for a costly and complex overhead conveyor system. Bill Dorley, the box team leader, told Mr. Farley that his crew was practically ready to go. “We just need parts,” he said.Just outside that section of the plant, heavy earth-moving machines were demolishing the concrete walls and floors of a building that was built in the 1930s to produce the Ford Model A. That space will allow the company to expand Lightning production. As Mr. Farley moved along the assembly line, workers waved and shouted greetings and sought selfies with the boss.Approaching a group of workers, Mr. Farley asked how they were doing and what they needed.Michael Johnson, who will bolt in the Lightning’s suspension system, highlighted one of the central concerns that many manufacturing workers have about electric vehicles: jobs. Because electric vehicles have fewer parts than conventional trucks, they can be made by fewer workers. Mr. Johnson was specifically concerned about a truck plant that Ford is building in Tennessee, a state that has been less welcoming to unions like the one that represents workers in Dearborn.“Is this plant going to be safe?” Mr. Johnson asked.Mr. Farley replied that the Tennessee plant would build a different truck. He added that Ford planned to start making the motors and axles for its electric vehicles, rather than buying them from suppliers. “So our own plants are going to be very busy,” he said.Ford’s future rests on that being the case. More

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    Is Rivian the Next Tesla? Investors Bet Big on Electric Truck Maker

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    The Rivian factory in Normal, Ill. The company is hoping to cash in on the same opportunity that Tesla identified and has advanced: the electrification of transportation.Credit…Lyndon French for The New York TimesSkip to contentSkip to site indexThe Next Tesla? Investors Bet Big on Electric Truck Maker RivianRivian, which has raised another $2.65 billion, plans to sell a pickup truck and S.U.V. it has worked on for more than a decade.The Rivian factory in Normal, Ill. The company is hoping to cash in on the same opportunity that Tesla identified and has advanced: the electrification of transportation.Credit…Lyndon French for The New York TimesSupported byContinue reading the main storyJan. 19, 2021Updated 6:24 p.m. ETPLYMOUTH, Mich. — It’s hard to imagine any company matching Tesla’s rocketlike rise. But if any electric car start-up could aspire to be the “next Tesla,” it would be Rivian.Founded in 2009, Rivian is preparing to produce an electric pickup truck and a sport utility vehicle. Both models are supposed to be on the road by the summer and will be made in a former Mitsubishi plant in Illinois. Rivian is also developing electric delivery trucks for Amazon.What distinguishes Rivian, however, is its extraordinary roster of investors. Amazon is not just a customer; it has put a lot of money into Rivian. Others backers include BlackRock, Fidelity, T. Rowe Price and Ford Motor, which plans to introduce a vehicle based on Rivian’s technology.The latest injection of capital was revealed Tuesday, when Rivian said it had raised $2.65 billion from a group led by funds and accounts advised by T. Rowe Price. Other investors included Fidelity and Amazon’s Climate Pledge Fund. The investment round values the company at more than $27 billion, and brings the total investment in the company to $8 billion since the beginning of 2019.“We have been eagerly anticipating the arrival of 2021 and, with it, the exhilaration of Rivian starting to deliver its revolutionary products to customers,” Joseph Fath, a T. Rowe Price portfolio manager, said in a statement.A hefty war chest is no guarantee of success, and producing a new car from scratch is a monumental task for established automakers, let alone a start-up.“The process of creating something like this is anything but simple,” RJ Scaringe, Rivian’s founder and chief executive, said in an interview. “It’s a complex orchestra, several thousand parts coming from several hundred suppliers. It’s definitely far more complex than people think and far more complex than I thought it would be.”Rivian is hoping to cash in on the same opportunity that Tesla identified and has advanced — the electrification of transportation. To most auto executives, there is now little doubt this is the way the world is going. In the last five years, Tesla has gone from making 50,000 cars annually to making 10 times that many last year. General Motors, Ford, Volkswagen and others are investing billions to develop electric cars and trucks that eventually will begin supplanting fossil fuel models.“In my lifetime, we are going to go from a world where electric vehicles are a tiny subset of the market to where electric vehicles represent 100 percent of the market,” Mr. Scaringe said. “Some existing players will be able to make that transition, but it also creates opportunities for new companies to enter that space.”Another big trend reshaping the auto industry is autonomous cars. On Tuesday, Cruise, a unit of G.M. that is working in that area, announced it had raised $2 billion from Microsoft, G.M., Honda and other investors. Rivian and Tesla are also working on automated-driving technology.Rivian is different from Tesla in several respects. Tesla so far has grown by selling sporty sedans, a type of vehicle that is falling out of favor with consumers. Tesla intends to begin making an oddly angular, futuristic pickup, the Cybertruck, this year. But it hasn’t yet put heavy focus on the trucks and S.U.V.s that make up 75 percent of the passenger vehicle market in the United States.Rivian, on the other hand, is focused on producing “adventure” vehicles that owners can take off road, an approach that means Rivian won’t often compete head to head with Tesla.“There’s a perception that this is winner take all, and that’s just wrong,” Mr. Scaringe said. “Consumers need to have different brands, different flavors. Our success is not at all mutually exclusive to others’ success.”Business & EconomyLatest UpdatesUpdated Jan. 19, 2021, 6:30 p.m. ETSmall-business relief loans start flowing again, with $5 billion worth approved in the first week.Representative introduces a resolution to recognize the journalists who covered the Capitol attack.Retailers drop MyPillow amid fallout from comments by its pro-Trump founder.Rebecca Puck Stair is the kind of car buyer Rivian hopes to attract. A movie location scout in Albuquerque, she has been interested in buying an electric vehicle for a few years, but needs high ground clearance and four-wheel drive for assignments that take her into the desert.“That didn’t exist in the market,” she said. “A Tesla doesn’t fit my needs.”About a year ago, she heard about Rivian for the first time and put a deposit down on an S.U.V. the next day — like Tesla, the company does not plan to sell through dealers. Ms. Stair has seen the Cybertruck, but the design is not for her. “It just screams ‘obnoxious guy truck,’” she said, laughing.Rivian’s truck and S.U.V., which start at $67,500, look more conventional, as if they could have been designed by Land Rover.Unlike Tesla, which is trying to grow quickly, Rivian is taking measured steps. Last year, before the pandemic struck, it said it planned to make around 20,000 pickup trucks and S.U.V.s in 2021 and some 40,000 in 2022. It has not yet offered an updated outlook. It is aiming to have production capacity of 250,000 vehicles a year at its plant in Normal, Ill., by the middle of the decade. The company has not disclosed how many orders it has taken, but a spokeswoman said it had customers lined up for all the vehicles it expected to make this year.And even as other auto start-ups go public by merging with shell companies that have bundles of cash and stock market listings, Rivian is not eager to do so. “We want to launch, demonstrate our capability and let our performance speak for itself before we can look into being public,” Mr. Scaringe, 38, said.That difference in the approaches favored by Rivian and Tesla probably has a lot to do with the men that lead the companies.RJ Scaringe, Rivian’s chief executive, is an engineer who tried to slash his carbon footprint at M.I.T. by getting around by foot and bike, taking cold showers and doing his laundry by hand.Credit…Lyndon French for The New York TimesTesla’s chief executive, Elon Musk, is a disruptive force unlike anything the auto industry had seen in decades, perhaps not since Henry Ford. He has powered his company to stock market heights while attracting an army of fans. But Mr. Musk has also courted controversy — he has called government efforts to limit the spread of the coronavirus “fascist.” His Twitter posts have gotten him and Tesla into legal jams, including with the Securities and Exchange Commission. Not long ago, he claimed Tesla would have a million self-driving cars on the road in 2020, but the company has yet to demonstrate a fully autonomous vehicle.Mr. Scaringe, by contrast, is a bookish engineer, with a Ph.D. from the Massachusetts Institute of Technology. He once tried to slash his personal carbon footprint at M.I.T. by getting around by foot and bike, taking cold showers and doing his laundry by hand. His Twitter feed is so tame that one recent post was about the car color preferences of his children (blue).In the second half of this year, Rivian hopes to start producing its Amazon delivery van in large numbers. Amazon is already testing prototypes on the road. The retail giant has made the trucks a central part of its strategy to reduce emissions, placing an order for 10,000 to be delivered by the end of 2022.Rivian still has a lot of work to do. On a recent afternoon, engineers at its labs in Plymouth were tinkering with a half-dozen R1T pickups in various stages of development. A few were hand-built models with screws visible in door wells — telltale signs of early prototypes. One was a more refined version that seemed a step or two away from the production version.“People are working all hours,” said Ryan Kalb, a special projects engineer. “We are trying to move quickly, and we want to be doing it. We all want to see this happen.”It was a similar story about 300 miles down the road at Rivian’s plant in Normal, a 3.4 million-square-foot factory that the company bought for $16 million in 2017. Since then, the plant has undergone an overhaul that cost more than $1 billion. Freshly painted and brightly lit, it has a long, winding assembly line where the R1T and R1S S.U.V. will be made. At the moment, only a few are built each day.Michael Ramsey, a Gartner analyst, said he was eager to see if Rivian could avoid the mistakes that hamstrung Tesla a few years ago, when Mr. Musk rushed to ramp up production of the Model 3 sedan only to end up in what he called “manufacturing hell.”“Is Rivian going to be a giant future competitor to Ford and G.M.? I don’t know,” Mr. Ramsey said. “But they have all these mega-investments. They have a strategic partner in Ford. They have contracts with Amazon. Of all the E.V. start-ups, they seem to have the best chance of making it.”AdvertisementContinue reading the main story More

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    The Pandemic Sank Auto Sales. Vaccines Could Bring Buyers Back.

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    #masthead-section-label, #masthead-bar-one { display: none }The Coronavirus OutbreakliveLatest UpdatesMaps and CasesVaccination StrategiesVaccine InformationF.A.Q.TimelineAdvertisementContinue reading the main storySupported byContinue reading the main storyThe Pandemic Sank Auto Sales. Vaccines Could Bring Buyers Back.Carmakers say new models should also help lift the industry in 2021, after a 15 percent decline in its slowest year since it recovered from the Great Recession.Sales of Chevrolets and other makes in the fourth quarter offset a 10 percent drop in sales of Buicks, General Motors reported on Tuesday.Credit…David Zalubowski/Associated PressJan. 5, 2021, 6:06 p.m. ETThe auto industry sputtered through its weakest year in nearly a decade in 2020 as the pandemic kept buyers away from dealerships and forced companies to shut down factories for two months last spring.But automakers are counting on a rebound in 2021, and foresee possibly strong growth in the second half, as they roll out a parade of new sport utility vehicles, pickup trucks and electric cars. Those hopes rest in large part on the expectation that the distribution of Covid-19 vaccines will accelerate this spring and summer after a slow start in recent weeks.“I am as optimistic as one can be,” Scott Keogh, president and chief executive of Volkswagen of America, told reporters in a conference call on Tuesday. “What is weighing on everything is how quickly can we get those shots rolled out.”Automakers estimate the industry sold 14.5 million cars and light trucks last year. That amounts to a 15 percent decline from 2019, and the lowest level since 2012, when the industry was still recovering from the financial crisis that forced General Motors and Chrysler to seek government assistance and bankruptcy protection.Unlike that recession, the difficulties caused by the pandemic did not hit manufacturers and different regions of the country equally. The industry was most severely affected last spring when all North American auto plants were shut down to slow the spread of the coronavirus and many consumers stayed home.But sales bounced back later in the year in part because of pent-up demand.G.M. said on Tuesday that its vehicle sales in the United States fell 12 percent in 2020, but increased 5 percent in the fourth quarter from a year earlier. The automaker reported solid performances from its Chevrolet, GMC and Cadillac brands in the final three months of the year. They offset a 10 percent drop in Buick sales.Over all, G.M. sold 2.5 million cars and light trucks in 2020, down from nearly 2.9 million a year earlier. But the company described its 771,323 sales in the final three months as its strongest fourth quarter since 2007.“We look forward to an inflection point for the U.S. economy in spring,” G.M.’s chief economist, Elaine Buckberg, said in a statement. “Widening vaccination rates and warmer weather should enable consumers and businesses to return to a more normal range of activities, lifting the job market, consumer sentiment and auto demand.”Also on Tuesday, Toyota Motor said it sold 2.1 million cars and light trucks in the United States last year, 11 percent fewer than in 2019. In December, however, its sales jumped more than 20 percent, lifted by strong demand for S.U.V.s and pickup trucks. Fiat Chrysler said that its 2020 sales fell 17 percent, to 1.8 million cars and trucks, but that the decline in the fourth quarter narrowed to 8 percent.Tesla, the world’s most valuable automaker by far, said on Saturday that globally it sold 500,000 cars in 2020, up 36 percent from the year before. The company does not break its sales down by country or continent.The Coronavirus Outbreak More