The Pandemic Sank Auto Sales. Vaccines Could Bring Buyers Back.
#masthead-section-label, #masthead-bar-one { display: none }The Coronavirus OutbreakliveLatest UpdatesMaps and CasesVaccination StrategiesVaccine InformationF.A.Q.TimelineAdvertisementContinue reading the main storySupported byContinue reading the main storyThe Pandemic Sank Auto Sales. Vaccines Could Bring Buyers Back.Carmakers say new models should also help lift the industry in 2021, after a 15 percent decline in its slowest year since it recovered from the Great Recession.Sales of Chevrolets and other makes in the fourth quarter offset a 10 percent drop in sales of Buicks, General Motors reported on Tuesday.Credit…David Zalubowski/Associated PressJan. 5, 2021, 6:06 p.m. ETThe auto industry sputtered through its weakest year in nearly a decade in 2020 as the pandemic kept buyers away from dealerships and forced companies to shut down factories for two months last spring.But automakers are counting on a rebound in 2021, and foresee possibly strong growth in the second half, as they roll out a parade of new sport utility vehicles, pickup trucks and electric cars. Those hopes rest in large part on the expectation that the distribution of Covid-19 vaccines will accelerate this spring and summer after a slow start in recent weeks.“I am as optimistic as one can be,” Scott Keogh, president and chief executive of Volkswagen of America, told reporters in a conference call on Tuesday. “What is weighing on everything is how quickly can we get those shots rolled out.”Automakers estimate the industry sold 14.5 million cars and light trucks last year. That amounts to a 15 percent decline from 2019, and the lowest level since 2012, when the industry was still recovering from the financial crisis that forced General Motors and Chrysler to seek government assistance and bankruptcy protection.Unlike that recession, the difficulties caused by the pandemic did not hit manufacturers and different regions of the country equally. The industry was most severely affected last spring when all North American auto plants were shut down to slow the spread of the coronavirus and many consumers stayed home.But sales bounced back later in the year in part because of pent-up demand.G.M. said on Tuesday that its vehicle sales in the United States fell 12 percent in 2020, but increased 5 percent in the fourth quarter from a year earlier. The automaker reported solid performances from its Chevrolet, GMC and Cadillac brands in the final three months of the year. They offset a 10 percent drop in Buick sales.Over all, G.M. sold 2.5 million cars and light trucks in 2020, down from nearly 2.9 million a year earlier. But the company described its 771,323 sales in the final three months as its strongest fourth quarter since 2007.“We look forward to an inflection point for the U.S. economy in spring,” G.M.’s chief economist, Elaine Buckberg, said in a statement. “Widening vaccination rates and warmer weather should enable consumers and businesses to return to a more normal range of activities, lifting the job market, consumer sentiment and auto demand.”Also on Tuesday, Toyota Motor said it sold 2.1 million cars and light trucks in the United States last year, 11 percent fewer than in 2019. In December, however, its sales jumped more than 20 percent, lifted by strong demand for S.U.V.s and pickup trucks. Fiat Chrysler said that its 2020 sales fell 17 percent, to 1.8 million cars and trucks, but that the decline in the fourth quarter narrowed to 8 percent.Tesla, the world’s most valuable automaker by far, said on Saturday that globally it sold 500,000 cars in 2020, up 36 percent from the year before. The company does not break its sales down by country or continent.The Coronavirus Outbreak More
