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    We’ll Give You a Week Off. Please Don’t Quit.

    “Operation Chillax”: Companies are trying to combat burnout from working remotely by offering more time off and other perks.Amy Michelle Smith loved working in advertising. But as she did her job from her one-bedroom apartment in Toronto during the remote-work months of the pandemic — months that stretched into a year and beyond — the line separating her personal life from her professional life started to fade, and she realized she was so, so tired.Her immediate bosses seemed stressed out, probably because their bosses were also stressed out, and Ms. Smith, 32, said she experienced “trickle-down stress” as her managers tried to please the equally stressed out clients by giving in to their every whim. It was always “churn, churn, churn, churn,” she said, which made her feel worn out. And she felt guilty about feeling worn out.Last month, like many of her overtaxed peers, she quit. After three weeks off, Ms. Smith started a new job at an e-commerce business. A key draw, she said, was the company’s focus on the mental well-being of its employees.“No matter what industry you’re in, Covid is making you re-evaluate some of your values, some of the things that you want out of your life, your career,” Ms. Smith said. “I was seeking out a company that put wellness first.”Not that she felt great about leaving behind her high-stress job.“To be honest,” she said, “it made me feel a little bit like a failure — like someone who just couldn’t take it, who wasn’t strong enough for the hustle, to be seeking out something that put my well-being first.”A break may be exactly the thing some people need now. Workers in advertising, for example, were already putting up with late nights before the pandemic.“You’re at the beck and call of what clients need and, even pre-Covid, there were constant demands. It’s stressful,” said Marla Kaplowitz, the chief executive of the 4A’s, an ad industry trade group. “Then you add Covid to it, and what needs to get done just increased. And the expectations are so great, and at the same time you don’t have as many people to get the work done.”Faced with an employee exodus, some ad agencies are now offering a breather. Among the companies that are closing down for a full week around Labor Day: Martin, the agency known for the Geico gecko commercials; The Many, which has created ads for Coca-Cola, Spindrift, Hot Wheels and eBay; Mediabrands, a media buying and marketing network; and Kinesso, a marketing tech company.“Covid is making you re-evaluate some of your values, some of the things that you want out of your life, your career,” said Amy Michelle Smith, who left a high-pressure job in advertising.Brett Gundlock for The New York TimesExtended breaks have also been put in place at Hearst Magazines, LinkedIn, Twitch, the dating app Bumble, the financial software firm Intuit and many other big companies.The social media management platform Hootsuite announced in May that it would stop work for a week because it had noticed “a rise in depression, anxiety, immersion in loneliness, and uncertainty” resulting from the shift to remote work.Similarly, The Daily Gamecock, the student newspaper of the University of South Carolina, went dark for a week after publishing an editorial that told readers, “We’re not OK.”Last month, Catalyst Software said it was offering its employees something called “P.T.O.-palooza” — an initiative that includes a week off and an outdoor party in New York. Getaway, a hospitality company, is replacing Labor Day with Labor Week. The Deutsch Los Angeles ad agency banned meetings during certain hours and plans to set aside a week off around Thanksgiving. Similar reprieves from other companies include “Self Care Week,” “Global Week of Rest,” “Recharge Week” and “Operation Chillax.”The breaks have even come to the finance industry — sort of. JPMorgan Chase said it wants junior bankers to work less on weekends. To lighten the load on current employees, the company said it would hire more people to share the burden.Wellness weeks have not been restorative for all workers, however — notably, the skeleton crews keeping the lights on while everyone else is out. And then there are the employees who struggle to relax on command, spending their downtime stress-scrolling through social media accounts related to their jobs and overriding the “away” setting on their email accounts to deliver fast replies.Even those who do manage to shut down entirely must face the dreaded moment of return.“People come right back after a week off, and then they have twice as many emails, and then the burnout will be quicker because they can’t recover,” said Nancy Reyes, the chief executive of the ad agency TBWAChiatDay New York, which gave workers six extra summer days off this year.As long as underlying problems remain, such as ad agencies accepting lower pay, then cutting or underpaying qualified workers, extra time off will remain an appreciated but inadequate stopgap, Ms. Reyes said.The pandemic exacerbated many of the issues that fuel burnout, such as excess workload, lack of autonomy, absence of positive feedback, a weak sense of community and worries about unfairness, experts said.“People keep framing burnout as an individual problem,” said Christina Maslach, an emerita professor of psychology at the University of California, Berkeley, who has spent much of her career studying occupational burnout. “If you’re really going to try and make a dent in the problem and get to a better place, you’re going to have to not just focus on the people and fix them, you have to focus on the job conditions and fix those as well.”In retail, hospitality, restaurants and other understaffed and lower paid industries, companywide weeks off are hard to pull off. Instead, to try to cajole workers back as the economy reopens, some service-centered companies are offering free tuition and free hotel rooms — though not necessarily more pay.Other businesses are experimenting with options like “Zoom-free Fridays” (Citigroup) and blocked emails on weekends (GroupM, a media investment company). Hewlett Packard Enterprise gave employees free accounts on the Headspace meditation app and the option for new parents to work part-time for up to three years.Massachusetts General Hospital in Boston, where staff-wide breaks for decompression are unrealistic, is just trying to listen to its staff. Surveys of employees have found that one of the top demands from workers is to feel valued for their efforts during the pandemic.In the advertising world, some executives are pushing for a coordinated summer hiatus, much like the winter holidays. An industrywide week off could ease the pressure on employees to continue catering to clients or work-related tasks during their time away, said Neal Arthur, the chief operating officer at Wieden and Kennedy.“Every other time that we’ve had summer Fridays or winter Fridays or any sort of day off or vacation, we felt like we were letting other people down. There’s a real guilt that people feel that we’ve tried our best to alleviate,” Mr. Arthur said.This summer, Wieden and Kennedy offices around the world took staggered weeks off. The agency also worked with Nike, which also took a weeklong break, on an Olympics ad that urged “respect for mental health” and alluded to the tennis star Naomi Osaka’s public statements about the issue.“Burnout is a very real thing at the agency right now,” Mr. Arthur said. “It’s becoming part and parcel for basically any workplace, and you almost need to put full-time rigor toward that issue.” More

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    Lack of Foreign Workers Has Seasonal Businesses Scrambling

    SALT LAKE CITY — Tyler Holt summed up the problem his Utah landscaping business faces every year. “People who want to be in the job force want stability — if they want to work, they work full time,” he said. “Locally there’s just no workers who want to do anything seasonal.”The complaint has been echoed not only by landscapers in Utah, but also by amusement parks in Wyoming, restaurants in Rhode Island, crab trappers in Maryland, camps in Colorado and thousands of other businesses around the country that depend on seasonal workers from abroad to work lower-wage nonfarm jobs.The scramble for these temporary guest workers has been intense in recent years, as the jobless rate inched down and tensions over immigration policy ratcheted up. But this year, after the coronavirus pandemic first halted and then seriously constrained the stream of foreign workers into the United States, the competition has been particularly fierce.The Biden administration responded to frantic pleas from small businesses in the spring. It did not renew a pandemic-related suspension of the J-1 program, which provides short-term visas designed for foreign students who come to the United States to work and travel. Soon after, it raised the quota on temporary visas under the H-2B program for temporary nonagricultural workers, which are issued through a lottery.But travel restrictions, backlogs and delays at foreign consulates in approving applicants have still left businesses from Maine to California in the lurch.Mr. Holt, the chief executive of Golden Landscaping and Lawn in Orem, asked for 60 H-2B workers, hoping the team could be in place by April 1, when the season began. He struck out in the initial lottery, but was luckier the second time around, when the administration increased the quota by one-third.On July 9, Mr. Holt was overjoyed to hear that his application had been approved. But now, roughly halfway through his eight-month season, still no workers have arrived.“Nothing,” he said with disgust when asked two weeks later about an update.Mr. Holt said he had raised his normal $14-an-hour wage — by $2, then $3, then $4 and then $5 — to attract local workers. “I will give anybody a job that wants to work,” he said. The crews he has in place are working 60 to 70 hours a week to keep up with the demand.Landscapers like Mr. Holt employ more H-2B workers than any other industry — roughly half of the total approved. And their inability to get a work force in place by the start of the season has been costly.Ken Doyle, the president of All States Landscaping in Draper, Utah, said the late arrival of 27 temporary foreign workers had cost him 15 to 20 percent of his business, about $1 million.“We’re so far behind,” he said. “We’ve lost some very large accounts.”Mr. Doyle acknowledges that the work can leave blisters and an aching back. “It’s a hard job,” he said on a day when the temperature trudged past 100 degrees. “It’s hot outside. They’re digging holes for sprinklers or trees, laying sod and lifting heavy items.”Under the H-2B visa program that Mr. Doyle and Mr. Holt rely on, the number of seasonal foreign workers is ordinarily capped at 66,000 a year, split between the winter and summer season. Veteran workers, who returned year after year, used to be exempted from the total, but Congress halted that practice in 2017 as the immigration debate got heated. The next year, the government instituted a lottery system that injected a new layer of uncertainty on top of a frustrating process.“It’s quite the gamble if you’re going to be a viable business,” Mr. Doyle said.Kyan Chase, 15, works at Palace Playland in Old Orchard Beach. Of the labor shortage, he said: “It’s pretty good for me. I can get a job anywhere I want.”Tristan Spinski for The New York TimesPrograms for temporary guest workers have long come under attack from several corners. Labor groups and immigration critics argue that it robs American workers of jobs and depresses wages. And every year, there are disturbing examples in which foreign workers are exploited by employers, cheated out of pay or living in squalid conditions.Many employers counter that people don’t understand the peculiarities of the seasonal labor market and changed attitudes, particularly about manual work.“Fifteen, 20 years ago we were able to get local summer kids in high school or college,” Mr. Holt said. “Those workers are just not there anymore. It’s easier to do other things than hard labor for eight to nine hours a day.”Mr. Doyle spent nearly $30,000 advertising for workers as far away as Nevada and got no response, he said. For the last year, he has had a 20-foot trailer parked outside his office, emblazoned with a sign proclaiming: “NOW HIRING. WALK-INS WELCOME.”“I had two people drop in all year,” he said.Higher wages could encourage more American-born workers to apply to these jobs, said Muzaffar Chishti, director of the Migration Policy Institute at the New York University Law School. But he argues that in every labor market, there are difficult, unpleasant, low-paid jobs with no opportunity for advancement — like agricultural work or meatpacking — that are considered less desirable both for economic and for cultural reasons.Some of the attitudes toward jobs, particularly in the service sectors, are changing, he said, but “we haven’t quite understood yet the impact of pandemic.”Temporary guest workers have also gotten entangled in broader and more bitter arguments over immigration. There is a widespread misconception, Mr. Chishti said, that all foreign workers are eager to settle in the United States.“A lot of workers don’t necessarily want to come and live here forever,” he said. “They want to work legally and travel back and forth. Their life in Mexico, for example, may be better than life in a U.S. city.”In the meantime, employers are struggling. Small resort towns often depend on international seasonal workers because their population isn’t sufficient to fill all of the suddenly available slots at hotels, restaurants, ice cream shops or ski slopes that serve the hordes of tourists who appear and then vanish.“We just don’t have enough local workers to be able to support the economy as it needs to be in the summertime,” said Jen Hayes, who is the J-1 visa program liaison for Old Orchard Beach, a coastal town south of Portland, Maine.Workers on J-1 or H-2B visas generally make up about 10 to 14 percent of the seasonal work force in Maine.Tristan Spinski for The New York TimesHistorically, the town has had anywhere from 650 to 740 international student workers in the summer — from countries including Turkey, Romania and Russia — but Ms. Hayes estimated that there were only 125 to 150 as of late July. A meet-and-greet at the start of the summer that typically bustles with activity drew only a handful of people.The labor shortage has forced some businesses to limit their hours or close for an extra day a week.Exorbitant housing costs in vacation-friendly enclaves — whether in the Hamptons, in Ketchum, Idaho, or in Provincetown, Mass. — further shrink the pool of available workers, foreign or domestic.In Maine, where the economy relies heavily on tourism and out-of-state visitors, workers on J-1 or H-2B visas generally make up about 10 to 14 percent of the seasonal work force, said Greg Dugal, the director of government affairs at HospitalityMaine, a trade group.But this year, the state will be lucky to receive half the usual number, Mr. Dugal said, adding that many who were approved for the summer arrived later than usual because of processing delays.“The fact remains that we had a worker shortage prior to the pandemic,” he said, and “we have a worse worker shortage after the pandemic for the same reason and a lot of other reasons.”Patricia Cohen More

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    It’s Summer in the Ski Towns, 2.0

    Last year, mountain resorts were overrun by travelers in search of space and fresh air. The visitors are expected back, but now the towns have expanded activities and plans in place to deal with the crowds.For their vacation this summer, Susan Tyler and her husband have booked a house in the small ski resort town of Red Lodge, Mont., with a group of friends. As they message daily about the trip, the anticipation grows, said Ms. Tyler, a performing arts administrator in Texarkana, Texas. “Being outside with friends is smart and renewing, and it feeds your soul,” she said.True, but not when the trailhead is so packed you can’t find a place to park. Last summer, pandemic travelers, remote workers and an unprecedented number of new full-time residents descended on mountain towns in search of space and fresh air, prompting longtime locals to complain about overcrowding and quality-of-life concerns. This year promises more of the same.The difference? Resort towns are prepared, with on-mountain activities back to operating at full capacity, programs in place to educate visitors on outdoors etiquette, plans to address overcrowding and new attractions that highlight the alpine environment.A mid-May report from DestiMetrics, which tracks lodging in mountain resort destinations, describes bookings as “surging” for this summer, with July, August and September already well ahead of the same time period two years ago, which was itself a record-setting summer for resort visitation and revenue. At the same time, average daily hotel rates were 32 percent higher than they were in summer 2019.“We’re seeing earlier demand than we’ve ever seen before and at higher levels,” said Anna Olson, the president and chief executive of the Jackson Hole Chamber of Commerce, who noted that lodges in nearby Grand Teton and Yellowstone national parks that had closed for most of last summer have reopened, increasing the number of rooms available near the Wyoming resort town; additionally, the Cloudveil, a new Autograph Collection hotel, has opened.Not just for skiingOf course, summering near ski resorts is nothing new. Some towns, like Jackson and Whitefish, Mont., have historically attracted warm-weather visitors because of their proximity to national parks. Others, like Colorado’s Aspen and Telluride, have drawn vacationers with longstanding cultural events, like the eight-week-long Aspen Music Festival and School and the Telluride Bluegrass Festival. And many ski areas have long offered scenic chairlift rides to hiking and biking trails. But now resorts are increasingly promoting themselves as warm-weather destinations and adding more outdoors-oriented activities like purpose-built bike parks, forest canopy tours, mountain coasters and via ferratas, a European-derived system that consists of permanent steps and ladders bolted into a rock face; users attach themselves with carabiners to steel cables to prevent big falls.Summer visitors have long been drawn to ski towns for cultural events like the Telluride Bluegrass Festival in Colorado. Benko PhotographicsFor one, there’s the desire to create more of a year-round — and less snow-dependent — economy. Additionally, passage of the Ski Area Recreational Opportunities Enhancement Act in 2011, and subsequent policy guidelines issued by the U.S. Forest Service in 2014, eliminated cumbersome aspects of the permitting processes on federal land, making it easier for many mountains to develop summer recreation.Vail Resorts was one of the first to capitalize on the new legislation with its Epic Discovery summer program, introduced at Vail Mountain and Breckenridge in Colorado, and Heavenly in California, starting in 2016. Zip lines, alpine slides, ropes courses and more, along with educational components, aim to let visitors immerse themselves in the mountain environment. Since then, many other resorts have followed suit. This June, for example, Telluride, in southwestern Colorado, introduced its first canopy tour, with zip lines, aerial bridges and rappels.The approach has been working. Some would even say too well. “Now at most mountain destinations in the West, and at many in the Northeast, the summer occupancy is as high or higher than during the winter months,” said Tom Foley, the senior vice president for business operations and analytics for Inntopia, a resort marketing and e-commerce firm. (He adds that lodging prices, however, still lag behind winter’s peak rates.)Even resorts that long had infrastructure in place have benefited. Vermont’s Killington introduced its bike park (which sits on a combination of state and private land) 30 years ago. But from 2016 to 2018, visits surged to 30,000 from 12,000, said the resort spokeswoman, Courtney DiFiore. She attributed the growth to new beginner and intermediate trails, more programming for children and an all-season pass option.This year, resorts expect summer visitation to ramp up several notches, in reaction to the pandemic. “It’s unreal how much demand there is for Jackson right now,” said the ski area spokeswoman, Anna Cole. “Jackson by nature is outdoors and pretty distanced, and people want to get in their cars and drive,” she said. “We fit the bill on all fronts.”In the summer, visitors enjoy the patio of the Piste restaurant at the Jackson Hole Mountain Resort in Teton Village, Wyo.Natalie Behring for The New York TimesThe ski area continues to expand its offerings. The Sweetwater gondola is running for the first time in summer, hauling riders and their bikes to new routes within a growing trail network, and last summer the mountain added to its guided via ferrata routes.Other resorts, like California’s Mammoth Mountain, have also built via ferratas. For some ski areas with rugged winter reputations (including Jackson Hole), offering hikers the challenge and reward of safely ascending rock features is a fitting alternative to more passive experiences. “We’re not looking for zip lines or mountain coasters,” said David Norden, the chief executive of Taos Ski Valley in New Mexico, which added a via ferrata last August. “We want people to engage with the mountain and get that sense of accomplishment.” Colorado’s Arapahoe Basin delves into summer operations for the first time this year with its own via ferrata — topping out at 13,000 feet in elevation, it’s North America’s highest — along with an aerial adventure course.Taos also introduced lift-served mountain biking last year, tapping into another summer growth area, as resorts across the country have introduced or expanded existing bike parks. Though these projects have taken at least a couple of years to plan and construct, they coincide fortuitously with the pandemic-inspired surge in cycling.For instance, New Hampshire’s Cranmore Mountain Resort, near North Conway, opened a family-friendly bike park last year, while nearby Loon Mountain opened its version in fall 2019. In Idaho, lift-accessed mountain biking returns to Sun Valley’s extensive trail network after a year’s hiatus and Snowmass, Colo., continues to add trails to its park. Even Mammoth, which was the world’s first resort to offer lift-served mountain biking back in 1986 and now hosts California’s largest park, is still expanding, adding some e-bike-specific on-mountain trails last summer.Goodbye to the slow seasonBut the increase in visitors has come at a cost, especially in summer, when recreation takes place across more outdoor venues with greater impact. The upsurge of people vying for space on trails and in restaurants in the summer months means resort towns never get a break. “Discussions about overtourism in mountain towns have been going on for a long time,” said Inntopia’s Mr. Foley, who also noted the scarcity of affordable housing for workers, especially given the recent run up in prices as new home buyers have sought refuge from the pandemic in the mountains. “Every problem that existed before the pandemic is still there and probably worse.”Many longtime locals say the growing number of visitors, especially those who may not be familiar with low-impact outdoors practices is having a negative effect — and they are taking their objections public. Perhaps the most notorious instance took place in Lake Tahoe last August, as groups of residents, fed up by the onslaught of tourists and an avalanche of litter, staged protests at several busy intersections.The Taos Ski Valley Via Ferrata, situated at 11,500 feet in a sub-alpine ecosystem, features beginner-through-advanced climbing route challenges, a 100-foot skybridge and a double-cable catwalk. photo via Taos Ski Valley.As a result, mountain towns are planning to greet this summer’s visitors with messages about how to encounter wildlife and engage with other people, especially given the ever-changing Covid regulations and staffing shortages in the hospitality industry. “We need the summer of courtesy and kindness,” said Rose Abello, the director of Snowmass Tourism.Remember to be niceWhitefish, home to a large ski area and a gateway to Glacier National Park, encourages visitors to Be a Friend of the Fish by limiting social media tagging on popular trails, staying calm in lines or traffic, packing out trash and keeping a safe distance from wildlife. Similarly, Sun Valley’s Mindfulness in the Mountains campaign asks visitors and newer residents to practice good environmental stewardship and adjust their pace and expectations to the area’s “modest, unpretentious, down-to-earth feel.” Jackson Hole’s Wild Rules tool kit provides expectation-managing emails and social media posts for businesses to share with guests, ideally before they arrive. And Breckenridge touts its new B Like Breckenridge program, which emphasizes respect for wildlife, using good trail etiquette, consuming less and walking more.The town of Mammoth Lakes, home of Mammoth ski area, opted to fund a community host program, with both paid and volunteer ambassadors answering questions and handing out maps that show where dispersed camping is allowed and list important backcountry basics, like how to douse a campfire and bury or pack out human waste. At many resorts, hikers will be encouraged to cut down on trailhead crowding by going midweek or earlier or later in the day or by choosing less-frequented but still rewardingly scenic trails.How travelers will respond and whether or not this new outreach will have a positive effect could go a long way toward decreasing friction between residents and tourists. “We’re a resort town but also a tight-knit community,” said Laura Soard, the marketing director for the Steamboat Springs Chamber, in Colorado. “It’s newer for us to be giving visitors behavior expectations, saying we want you to come visit us, but we want you to follow our rules and respect our community.”The return of signature summer events, from outdoor concerts to food festivals, may mean fewer people all heading to the trail at the same time. Last summer, “we saw trailheads being stacked with cars, camping sites full and recreation stores sold out of gear,” said Ray Gadd of Visit Sun Valley. “This summer will have much more of a feeling of normalcy,” he said, mentioning annual gatherings like a multiday wellness festival and well-known writers’ conference that are once again on the schedule.At New Hampshire’s Cranmore Mountain Resort, a new bike park features lift-serviced, beginner-friendly downhill mountain biking.Josh BogardusAs for traffic, road trips will likely still be a popular form of travel this summer, but resorts hope to alleviate congestion by encouraging visitors to return to public buses and shuttles or to bike around town. New transportation options that make a rental car unnecessary have special appeal this summer, when cars are in short supply. Taos Ski Valley’s airline, Taos Air, offers new direct flights from Texas and California to a small nearby airport, and then shuttle service to the resort. Travelers to Breckenridge can book a United Airlines package that offers seamless transfer to the resort: They’ll board a 35-seat motor coach directly on the tarmac at Denver International Airport, along with their luggage, for the drive to their final destination.Among the most important messages mountain towns hope to convey this summer: Plan and book well in advance, whether for lodging, restaurant reservations or guided outdoor activities. “Booking early helps us prepare and makes for a more relaxed experience for guests,” said Abe Pacharz, the owner of Colorado Adventure Guides in Breckenridge. You’ll get a spot on a trip, and perhaps advice on acclimating to the altitude, what gear you’ll need and what activities are the most appropriate.“You have to have a reservation,” said Ms. Olson from the Jackson Hole Chamber. “The idea that you can come to national parks or ski area destinations and find somewhere to stay or camp is very limited. It may not be their vision of being on the open road and making last-minute decisions, but the reality of coming to these beautiful places with limited resources is that people have to be planners.”Follow New York Times Travel on Instagram, Twitter and Facebook. And sign up for our weekly Travel Dispatch newsletter to receive expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places list for 2021. More

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    Luring Labor as a Beach Economy Booms

    REHOBOTH BEACH, Del. — Dogfish Head Craft Brewery is struggling to hire manufacturing workers for its beer factory and staff members for its restaurants in this coastal area, a shortage that has grown so acute that the company has cut dining room hours and is now offering vintage cases of its 120 Minute India Pale Ale as a signing bonus to new hires.The company is using its hefty social media presence “to get the bat signal out” and “entice beverage-loving adults” to join the team, Sam Calagione, the company’s founder, said on a steamy afternoon this month at Dogfish’s brewpub, which was already doing brisk business ahead of vacation season.Economic activity is expected to surge in Delaware and across the country as people who missed 2020 getaways head for vacations and the newly vaccinated spend savings amassed during months at home.Yet as they race to hire before an expected summertime economic boom, employers are voicing a complaint that is echoing all the way to the White House: They cannot find enough workers to fill their open positions and meet the rising customer demand.An April labor market report underscored those concerns. Economists expected companies to hire one million people, but data released on Friday showed that they had added only 266,000, even as vaccines became widely available and state and local economies began springing back to life. Many analysts thought labor shortages might explain the disappointment.Some blame expanded unemployment benefits, which are giving an extra $300 per week through September, for keeping workers at home and hiring at bay. Republican governors in Arkansas, Montana and South Carolina moved last week to end the additional benefits for unemployed workers in their states, citing companies’ labor struggles.President Biden said on Monday that there was no evidence that the benefit was chilling hiring. In remarks at the White House, he said his administration would make clear that any worker who turned down a suitable job offer, with rare exceptions for health concerns related to the coronavirus, would lose access to unemployment benefits. But school closings, child care constraints and incomplete vaccine coverage were playing a larger role in constraining hiring, the president said.He called on companies to step up by helping workers gain access to vaccines and increasing pay. “We also need to recognize that people will come back to work if they’re paid a decent wage,” Mr. Biden said.In tourist spots like Rehoboth Beach, companies face a shortage of seasonal immigrants, a holdover from a ban enacted last year that has since expired. But the behavior of the area’s businesses, from breweries to the boardwalk, suggests that much of the labor shortage also owes to the simple reality that it is not easy for many businesses simultaneously to go from a standstill to an economic sprint — especially when employers are not sure the new boom will last.Many managers are unwilling to raise wages and prices enough to keep up, as they worry that demand will ebb in a few months and leave them with permanently higher payroll costs. They are instead resorting to short-term fixes, like cutting hours, instituting sales quotas and offering signing bonuses to get people in the door.Some employers in the Rehoboth area, which The New York Times visited last year to take the temperature of the labor market, think workers will come flooding back in September, when the more generous unemployment benefits expire.At least 10 people in and around Rehoboth, managers and workers alike, cited expanded payments as a key driver of the labor shortage, though only two of them personally knew someone who was declining to work to claim the benefit.“Some of them are scared of the coronavirus,” said Alan Bergmann, a resident who said he knew six or seven people who were forgoing work. Mr. Bergmann, 37, was unable to successfully claim benefits because the state authorities said he had earned too little in either Delaware or Pennsylvania — where he was living in the months before the pandemic — to qualify.Whether it is unemployment insurance, lack of child care or fear of infection that is keeping people home, the perception that the job market is hot is at odds with overall labor numbers. Nationally, payroll employment was down 8.2 million compared with its prepandemic level, and unemployment remained elevated at 6.1 percent in April. Dogfish Head Craft Brewery is struggling to hire manufacturing workers for its beer factory and staff members for its restaurants.Alyssa Schukar for The New York TimesSam Calagione, center, the founder of Dogfish Head, said he did not want to think about the business the company would forgo if it cannot hire dozens of employees by the peak summer season.Alyssa Schukar for The New York TimesIn Delaware, Wawa gas stations sport huge periwinkle blue signs advertising $500 signing bonuses, plus free “shorti” hoagies each shift for new associates. A local country club is offering referral bonuses and opening up jobs to members’ children and grandchildren. A regional home builder has instituted a cap on the number of houses it can sell each month as everything — open lots, available materials, building crews — comes up short.“Demand was always going to pick up faster than supply in a lot of these pandemic-hit parts of the economy,” said Nick Bunker, an economist at Indeed. “There are readjustment costs.”National data hint that it is taking time for workers to reshuffle into new jobs. Openings have been swiftly increasing — a record share of small business owners report having an opening they are trying to fill — and quit rates have rebounded since last year, suggesting that workers have more options.Mr. Bergmann is among those who are benefiting. He said he had a felony on his record, and between that and the coronavirus, he was unable to find work last year. He struggled to survive with no income, cycling in and out of homelessness. Now he works a $16-an-hour job selling shirts on the boardwalk and has been making good money as a handyman for the past three months, enough to rent a room.Brittany Resendes, 18, a server at the Thompson Island Brewing Company in Rehoboth Beach, took unemployment insurance temporarily after being furloughed in March 2020. But she came back to work in June, even though it meant earning less than she would have with the extra $600 top-up available last year.“I was just ready to get back to work,” she said. “I missed it.”She has since been promoted to waitress and is now earning more than she would if she were still at home claiming the $300 expanded benefit. She plans to serve until she leaves for the University of Delaware in August, and then return during school breaks.Scott Kammerer oversees a local hospitality company that includes the brewery where Ms. Resendes works, along with restaurants like Matt’s Fish Camp, Bluecoast and Catch 54. He has been able to staff adequately by offering benefits and taking advantage of the fact that he retained some workers since his restaurants did not close fully or for very long during the pandemic.But he has also bolstered wages. The company’s starting non-tip pay rates have climbed to $12 from $9 two years ago. Mr. Kammerer has not been forced to raise prices to cover increasing costs, because business volume has picked up so much — up 40 percent this year compared with a typical winter — that profits remain solid.Other employers are struggling more. By the end of April, the Peninsula Golf and Country Club usually hired about 100 seasonal workers over the course of three job fairs. This year, after five fairs, it managed to hire only 40. Missing are the 20 or so students from abroad who would usually work on seasonal visas, but the club also cannot get people to come in for interviews.The clubhouse restaurant at the Peninsula Golf and Country Club in Millsboro, Del., sits empty because the company does not have the staff to open it for lunch.Alyssa Schukar for The New York TimesThe club might have to keep the snack shack at its wave pool closed this summer because of the labor shortage.Alyssa Schukar for The New York TimesBesides relaxing hiring rules and offering bonuses for employee referrals, the club is paying 10 percent to 20 percent more, depending on job title. But managers there do not think the wage increases sweeping their region are sustainable, nor do they think pay is what is keeping people from applying.“There’s no labor out there,” said Greg Tobias, the principal for Ocean Atlantic Companies, a business group that includes real estate development and the country club. “It’s not even a question of, are you paying enough money?”The sprawling clubhouse restaurant was empty on a sunny afternoon this month as golfers milled about. The company does not have the staff to open it for lunch. It might have to keep the snack shack at the club’s wave pool closed this summer if it cannot find more workers.Part of the problem, Mr. Tobias said, was that people had left the hospitality industry for the thriving local construction business. Ocean Atlantic’s related building company, Schell Brothers, had sales take off over the past year as people moved toward the beach — either because they were retiring or because the pandemic had prompted them to look for more space. Schell Brothers’s subcontractors could not double the sizes of its work forces overnight, and the company was concerned about running out of finished lots. Builders ran into material shortages.The company first raised prices by 15 percent to 25 percent to try to cool things down, but when the building backlog hit 18 months, it instituted caps to slow the rush of sales.“It’s almost like, anticapitalistic practices, but what would happen to our companies or employees if we ran out of finished lots would be worse,” said Preston Schell, the co-founder and chief executive of Ocean Atlantic Companies. While they could have pushed prices as high as demand would allow, they opted not to; it is hard to cut home prices down the road, Mr. Schell said, so it is better to undercharge during what he expects to be a short-term run-up.Building homes in Millsboro, Del. People have left the hospitality industry for the thriving local construction business, said Greg Tobias, the principal for Ocean Atlantic Companies.Alyssa Schukar for The New York TimesSales took off over the past year as people moved toward the beach, either because they were retiring or because the pandemic had prompted them to look for more space. Alyssa Schukar for The New York TimesSuch maneuvering could matter for economic policymakers from the White House to the Fed, as they keep a careful eye on inflation while vaccine-induced optimism and trillions in government spending fuel an economic rebound. If many businesses treat the summer bounce as likely to be short lived, it may keep price gains in check.At Dogfish Head, the solution has been to also temporarily limit what is on offer. The Rehoboth brewpub has cut its lunches, and its sister restaurant next door is closed on Mondays. Mr. Calagione said he did not want to think about the business they would forgo if they cannot hire the dozens of employees needed by the peak summer season.But as it offers cases of its cult-favorite beer and signing bonuses to draw new hires, the company seems less focused on another lever: lasting pay bumps. Steve Cannon, a server at Dogfish Head, can walk to what he regards as his retirement job. He said he was not thinking of switching employers, but several co-workers had left recently for better wages elsewhere.“There’s nobody,” said Mr. Cannon, 57. “So people are going to start throwing money at them.”When asked if it was raising pay, Dogfish Head said it offered competitive wages for the area. 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