More stories

  • in

    Walmart teams up with Spain’s La Liga, furthering the retailer’s investment in soccer

    Walmart is partnering with the Spanish soccer league La Liga and will be the first-ever presenting partner of “El Clásico,” a marquee rivalry match between powerhouse teams FC Barcelona and Real Madrid CF.
    The partnership aims to grow the American soccer fanbase through large-scale viewing events, concerts, exclusive merchandise and in-store activations.
    Walmart is doubling down on its investment in soccer ahead of the 2026 FIFA World Cup across the U.S., Mexico and Canada.

    Real Madrid’s Spanish defender #20 Francisco Garcia fights for the ball with Barcelona’s Spanish forward #19 Lamine Yamal during the Spanish league football match between FC Barcelona and Real Madrid CF at Estadi Olimpic Lluis Companys in Barcelona, on May 11, 2025.
    Lluis Gene | Afp | Getty Images

    Walmart is bringing its brand to the biggest match in soccer.
    The nation’s largest retailer plans to announce Thursday a partnership with Spanish soccer league La Liga as it looks to expand its foothold in soccer and capitalize on its growing fandom in the U.S.

    Under the partnership, Walmart will become the first presenting partner of La Liga’s “El Clásico,” a rivalry matchup between its two powerhouse teams: FC Barcelona and Real Madrid CF.
    “Teaming up with La Liga and El Clásico enables Walmart to fuel the energy create unforgettable experiences and give fans more ways to celebrate the game that they love,” Walmart Chief Marketing Officer William White told CNBC in an interview. “Ultimately, Walmart is looking to make it easier for fans to engage and participate in the game.”
    The partnership will include a new logo featuring Walmart as the presenting partner for the rivalry matchup, which will be used across the U.S. and Canada and debut this season.
    The rivalry game dates back to 1929 and has routinely attracted 650 million viewers across more than 180 countries, according to Walmart and La Liga.
    The first El Clásico, which translates to “the classic” in Spanish, of the 2025-26 season is scheduled for Oct. 26 in Madrid, with the second match on May 10 in Barcelona.

    Walmart and La Liga will launch the partnership ahead of the first match-up with a full weekend of fan events in Houston starting Oct. 24. The partnership will include large-scale viewing parties, concerts, meet-and-greets with former stars, co-branded merchandise and retail promotions.

    Arrows pointing outwards

    “The U.S. is the top market for the league [La Liga] in terms of audience and business outside of Spain,” said Boris Gartner, partner and president at Relevant Sports, which together with La Liga formed the 50-50 venture La Liga North America to represent the Spanish league in the U.S., Canada, Mexico and Central America.
    La Liga North America manages the league’s media rights and commercial agreements.
    “This is not just about slapping two logos side by side. This is a true partnership with what we’re building,” Gartner said.
    Spanish powerhouse clubs Real Madrid and Barcelona have been home to some of the biggest global names in soccer — including superstar Lionel Messi, who played for Barcelona until 2021 and now plays for Major League Soccer’s Inter Miami, and more recently the young French star Kylian Mbappe, who joined Real Madrid.
    In the U.S., Disney’s ESPN airs La Liga games on its streaming platforms and TV networks. The company said in August the 2024-2025 season was its most successful for the league on ESPN platforms yet, with 5.4 billion minutes viewed across its networks and streaming services.
    The Spanish league’s multi-year deal with Walmart is meant to build on this growing audience for La Liga soccer in the U.S., as well as the growing soccer fanbase ahead of the 2026 World Cup, which will take place across the U.S., Mexico and Canada.
    “We came in knowing that the World Cup was happening in 2026 and that the sport was growing significantly in in the U.S., and that we needed to be part of that growth not just from a business perspective for the league in the large media market in the world, but also with the opportunity to help fuel the growth of the sport,” Gartner said.
    In July, Walmart struck a multi-year deal with MLS to become an official sponsor and partner of the league. As of early May, MLS sponsorship revenue was up double-digits compared with 2024, CNBC reported earlier this year. Likewise, the U.S. soccer fanbase has surged, particularly since Messi joined the MLS ranks in 2023. More

  • in

    ‘Jimmy Kimmel Live!’ return draws 6.26 million viewers, ABC parent Disney says

    “Jimmy Kimmel Live!” returned to air Tuesday night.
    ABC on Wednesday said 6.26 million total viewers tuned in for the programing.
    The show did not air in 23% of U.S. TV households due to preemptions.

    File photo: “Jimmy Kimmel Live!”
    Randy Holmes | Disney General Entertainment Content | Getty Images

    “Jimmy Kimmel Live!” returned to air Tuesday night, generating 6.26 million total viewers despite significant preemptions across 23% of U.S. TV households, according to data from Nielsen shared by Disney.
    This viewership is exponentially higher than average. During the 2024-2025 season, a period that ran from September to May, Kimmel’s average viewership was 1.42 million.

    The pretaped show, which airs on the Disney-owned ABC, marked the first time host Jimmy Kimmel publicly addressed his suspension from late night following comments he made during a previous show’s monologue that criticized members of President Donald Trump’s MAGA movement for their reaction to conservative activist Charlie Kirk’s killing.
    “It was never my intention to make light of the murder of a young man,” he said Tuesday night. “I don’t think there’s anything funny about it.”
    In addition to linear ratings, Kimmel’s monologue, which clocked in at over 28 minutes, garnered more than 26 million views across YouTube and social platforms, Disney reported Wednesday. The company also touted that Tuesday’s show earned its highest rating among adults aged 18 to 49 years in more than a decade.
    “[Trump] tried his best to cancel me. Instead, he forced millions of people to watch the show,” Kimmel joked Tuesday during his monologue. “Backfired bigly.”
    Local station owners Nexstar Media Group and Sinclair both said they would preempt the show’s return on Tuesday, meaning many markets across the country were not able to watch the program through local channels. Together, the two companies own roughly 70 ABC affiliate stations. According to Disney and Nielsen that preemption impacted a little less than one-fourth of the country.

    Nextstar and Sinclair said they would preempt the show last week following comments from from Federal Communications Commission Chair Brendan Carr that suggested ABC and its affiliate stations could be at risk of losing broadcast licenses over the comments.
    On Wednesday, Nexstar said it was “continuing to evaluate” the status of “Jimmy Kimmel Live!” and was “engaged in productive discussions” with Disney executives.
    A Sinclair representative on Wednesday referred CNBC to its statement on Monday, which said the company’s stations would be preempting the show and that “discussions with ABC are ongoing as we evaluate the show’s potential return.” More

  • in

    Nexstar evaluating status of ‘Jimmy Kimmel Live’ for ABC stations after late night show’s return

    Nexstar Media Group said Wednesday it is continuing to evaluate whether it will bring “Jimmy Kimmel Live!” back to its ABC-affiliate stations, a day after the late night show returned to the Disney-owned network.
    Nexstar’s broadcast TV stations affiliated with ABC did not air Kimmel’s return to late night on Tuesday.
    Two of the largest broadcast station owners, Nexstar and Sinclair together own about 70 ABC affiliate stations in the U.S.

    JIMMY KIMMEL LIVE! “Jimmy Kimmel Live!” airs every weeknight at 11:35 p.m. ET and features a diverse lineup of guests that include celebrities, athletes, musical acts, comedians and human interest subjects, along with comedy bits and a house band.
    Randy Holmes | Disney General Entertainment Content | Getty Images

    Nexstar Media Group said Wednesday it is continuing to evaluate whether it will bring “Jimmy Kimmel Live!” back to its ABC-affiliate stations, a day after the late night show returned to the Disney-owned network.
    Nexstar’s broadcast TV stations affiliated with ABC did not air Kimmel’s return to late night on Tuesday.

    “Nexstar is continuing to evaluate the status of ‘Jimmy Kimmel Live!’ on our ABC-affiliated local television stations, and the show will be preempted while we do so,” Nexstar said in a statement. “We are engaged in productive discussions with executives at The Walt Disney Company, with a focus on ensuring the program reflects and respects the diverse interests of the communities we serve.”
    Nexstar, along with fellow station owner Sinclair, said it would preempt Kimmel when Disney returned the show to broadcast on Tuesday, leaving customers in many markets unable to watch the show on their local station.
    A Sinclair representative on Wednesday referred CNBC to its statement on Monday, which said the company’s stations would be preempting the show and that “discussions with ABC are ongoing as we evaluate the show’s potential return.”
    Two of the largest broadcast station owners, Nexstar and Sinclair together own about 70 ABC affiliate stations in the U.S.
    The comedian addressed the situation during his monologue Tuesday.

    “We are still on the air in most of the country, except, ironically, from Washington, D.C., where we have been preempted,” Kimmel said after a commercial break. “After almost 23 years on the air, we’re suddenly not being broadcast in 20% of the country, which is not a situation we relish.”
    Last week, ABC parent Disney said it would temporarily suspend production on “Jimmy Kimmel Live!” following comments by host Kimmel that linked the alleged killer of conservative activist Charlie Kirk to President Donald Trump’s MAGA movement.
    Kimmel’s suspension came shortly after an announcement from Nexstar that it would not air the program — as well as comments from Federal Communications Commission Chair Brendan Carr suggesting ABC affiliate stations could be at risk of losing broadcast licenses over Kimmel’s comments.
    “It was never my intention to make light of the murder of a young man,” Kimmel said in Tuesday’s emotional monologue. “I don’t think there’s anything funny about it.” More

  • in

    NFL Commissioner Roger Goodell weighs potential for an international team

    NFL Commissioner Roger Goodell is weighing the potential for an international team.
    “I would say that the markets outside the U.S. are very, very attractive,” Goodell told CNBC in an exclusive interview. “And we’ve got pretty good coverage here.”
    The league has been expanding international play in recent years, with match-ups this season taking place in Brazil, Ireland, England, Germany and Spain. It’s long seen success with games in London, in particular.

    Fans are seen during the NFL London 2021 match between Miami Dolphins and Jacksonville Jaguars at Tottenham Hotspur Stadium on October 17, 2021 in London, England.
    Tottenham Hotspur Fc | Getty Images

    NFL Commissioner Roger Goodell is weighing the potential for an international team.
    “I would say that the markets outside the U.S. are very, very attractive,” Goodell told CNBC in an exclusive interview. “And we’ve got pretty good coverage here.”

    The league has been expanding international play in recent years, with match-ups this season taking place in Brazil, Ireland, England, Germany and Spain. It’s long seen success with games in London, in particular.
    Goodell said standing up a London-based team was “possible,” adding, “There are markets that could certainly support a team. We’ve always focused on, what are the competitive consequences of that? Can we manage that? And so every year we try to learn something from the international series.” 
    The Minnesota Vikings are playing back-to-back international games in the coming weeks, something Goodell said has “never been done before.” 
    The Vikings will play the Pittsburgh Steelers in Dublin on Sunday, followed by the Cleveland Browns in London on Oct. 5. 
    “It starts to give you a sense of, can you do certain things that are going to be necessary from a scheduling standpoint and a training standpoint? When we first came up with the idea of [an international] regular season game, I didn’t think there would be as much support. But now, every team wants to do it,” Goodell said. “We don’t have to talk them into it. They’re asking us.”

    Get the CNBC Sport newsletter directly to your inbox

    The CNBC Sport newsletter with Alex Sherman brings you the biggest news and exclusive interviews from the worlds of sports business and media, delivered weekly to your inbox.
    Subscribe here to get access today.

    Mark Shapiro, longtime sports media executive and currently the president and chief operating officer of TKO Group, said last week international expansion for major sports leagues “is a winner.”
    “I think this international play … I’m not speaking as a fact … is not profitable yet, but it will be,” Shapiro said of the NFL’s aspirations overseas at the IMG x RedBird Summit in England.
    “As U.S. rights holders, we just see things through the U.S. lens. It’s very myopic,” he said. “Do it right in some of these other countries. Do it right in Europe. Do it right in Asia.”
    A Week 1 NFL game in Brazil, streamed on YouTube, drew 16.2 million U.S. fans and 1.1 million international fans, showcasing the growth potential of the league if Goodell can expand the game globally. 
    Shapiro said while international time zones can pose a challenge, it’s not necessarily a new hurdle, noting the difficulties with scheduling even inside U.S. borders, due to West Coast games.
    “The bottom line is, you’re never going to get that right. You’re never going to get a time zone that works for everybody,” said Shapiro. “When you start talking about events being global in nature, it just gets even harder on the time zone, but you have to adjust.”

    The YouTube factor

    Goodell praised the league’s partnership with YouTube, specifically citing the platform’s ability to reach a younger audience. YouTube acquired Sunday Ticket from DirecTV three years ago, and the Brazil game was the first-ever game on the main, free platform. 
    “I think there’s so many different directions that relationship will go, and it won’t be one, it’ll be many,” Goodell said of YouTube. “Sunday Ticket has been a huge hit for them as well as for us.”
    Sources familiar with the matter told CNBC that Sunday Ticket currently has between 2 million and 5 million subscribers – so, more than DirecTV had but still a somewhat niche product.
    “It’s hitting a younger demographic,” Goodell said. “It’s the technology they bring. They’re changing the way people are watching sports, whether it’s multiview or just for creators.”
    Still, Goodell pushed back on the notion that younger viewers aren’t watching full games anymore.
    “I know everyone says kids don’t watch. That’s not true, in our experience,” he said. “I think they may be watching with multiple screens or several devices. They’re watching their fantasy team or they’re watching some aspects of the game. But that’s fine. That’s what we do.”
    Shapiro said burgeoning media partners like YouTube will only continue to claim share and boost media rights valuations.
    “Why hasn’t YouTube jumped in, in a big way, at this point?” Shapiro said, adding that Sunday Ticket was a way of getting the company’s “feet wet.”
    “Obviously, they are making money hand over fist. They’re running a business. It’s a destination for everyone,” Shapiro said. “Forget there is no demo — it’s the world that’s their demo.” More

  • in

    Ford offers special financing to riskier F-150 buyers with lower credit scores

    Ford is attempting to boost sales of its crucial F-150 pickup truck before the end of the third quarter by offering special financing to consumers with less-than-perfect credit ratings.
    The move includes offering consumers with subprime credit — those with a FICO score below 620 — lower interest rates offered to those with quality scores.
    Such promotions aren’t unprecedented and aim to make vehicles more affordable for more buyers as well as decrease inventory levels, but such borrowers are considered more likely to miss payments.

    Ford-150 pickup trucks are displayed for sale at a dealership on March 24, 2025 in Austin, Texas. 
    Brandon Bell | Getty Images

    DETROIT — Ford Motor is trying to boost sales of its crucial F-150 pickup truck before the end of the third quarter by offering special financing to consumers with less-than-perfect credit ratings.
    The move includes offering consumers with subprime credit — those with a FICO score below 620 — lower interest rates that are typically offered to those with quality scores, the automaker’s Ford Credit financial arm confirmed Wednesday.

    Such promotions aren’t unprecedented and are an effort to make vehicles more affordable for more buyers and decrease inventory levels. But borrowers with lower credit scores are considered more likely to default or miss payments, especially during an economic downturn.
    In addition to pickup trucks being crucial vehicles for the balance sheets of Detroit automakers such as Ford, their sales are closely watched as a sign of demand for skilled labor and small businesses.
    A Ford Credit spokeswoman said the promotional rates do not factor into the organization’s actual “credit decisions” for consumers. She added that the specific rate will vary based on the terms of the agreement.
    The Wall Street Journal, which first reported the program, said Ford uses a proprietary scoring model to assess a borrower’s creditworthiness that goes beyond a FICO credit score.
    “We only finance customers we believe are creditworthy and have the capacity to pay. We have done these types of national programs in the past, extending a promotional rate to customers who meet our credit criteria,” Ford Credit said in an emailed statement to CNBC.

    The average new auto loan rate was about 9% as of the most recent data from July, according to Cox Automotive’s Dealertrack. That included rates of around 18% to 20% for subprime or “deep-subprime” consumers.
    Automakers such as Ford have historically attempted to limit financing to subprime buyers through their own financial lending arms, which have significantly increased in importance in recent years.
    Ford Credit reports only 3% to 4% of its credit arm’s financing since 2024 have been to “higher risk” consumers. The average FICO score for Ford Credit’s customers was 748 through the first half of the year, down from 757, according to a recent public filing.  
    Sales of Ford F-Series trucks, which include the F-150, were up 12.7% for the year entering September, however, were down 3.4% for the month in August, compared with a year earlier. Pricing for the 2025 F-150 ranges from around $39,000 to more than $100,000 depending on the model and options.
    Affordability in the automotive industry has been a concern for many years, as interest rates have remained high and the average vehicle purchase price has increased to around $50,000, according to Cox.
    Ford’s promotion comes as the Federal Reserve approved a quarter-point rate cut last week, with the central bank signaling the possibility for two more interest rate reductions in 2025.
    Ford isn’t the only automaker offering deals on its pickup trucks. Stellantis’ Ram Trucks brand is currently offering 0% financing for “well-qualified buyers” on select vehicles in its lineup, according to its website.
    General Motors’ Chevrolet and GMC brands also are offering low-interest rate financing, as little as 0%, for well-qualified buyers through the end of this month when financed with its financial arm, according to their sites.

    Don’t miss these insights from CNBC PRO More

  • in

    New home sales soar 20% in August to a three-year high

    Sales of newly built homes rose a much larger-than-expected 20.5% in August compared with July, according to the U.S. Census.
    That’s despite mortgage rates that are higher than they are today.
    The median price of a new home sold in August was $413,500, in increase of 1.9% year over year.

    Sales of newly built homes rose a much larger-than-expected 20.5% in August compared with July to the highest level since January 2022, according to the U.S. Census. It is also the largest one-month gain since August 2022. Sales were 15.4% higher than August 2024.
    This count is based on people out shopping in August and signing deals, when the average rate on the 30-year fixed mortgage was higher than it is today. That rate started August at 6.63%, according to Mortgage News Daily, and didn’t really move much during the month.

    The sharp decline in rates began in September, when it fell to a three-year low of 6.13% the day before the Federal Reserve cut its lending rate, and then moved higher to where it is now at 6.37%.
    Given that rates hadn’t fallen yet, it’s curious that August sales jumped so high. Part of the answer may be in the survey itself.
    “We were expecting a gain but not that large,” said Robert Dietz, chief economist at the National Association of Home Builders. “Always important to remember the margin of error for new home sales is large. We’ll need to wait for revisions next month and the September data point to see if this is smoothed out.”

    Get Property Play directly to your inbox

    CNBC’s Property Play with Diana Olick covers new and evolving opportunities for the real estate investor, delivered weekly to your inbox.
    Subscribe here to get access today.

    Homebuilder analyst Ivy Zelman of Zelman & Associates said the number was “directionally right, but the magnitude was way too high.”
    Zelman conducts her own survey, which has a higher sample size spanning 15% of homebuilders, and it showed a sales increase of 6% year over year, she said.

    While builders have talked a lot about cutting prices and incentives, the median price of a new home sold in August was $413,500, in increase of 1.9% year over year. In a separate survey on builder sentiment from the National Association of Home Builders, 39% of builders reported cutting prices in September, up from 37% in August and the highest percentage in the post-Covid period.
    New home sales were strongest in the Northeast, where overall new construction is low, so swings can be large. It was also strong in the South, where homebuilding is busiest. Sales, while higher, were weakest in the West, where prices are highest.
    “While a volatile figure each month and always best to smooth out, I have to believe that the elevated level of home builder incentives was the main catalyst for the large upside surprise to new home sales,” wrote Peter Boockvar, chief investment officer of One Point BFG Wealth Partner.  “And we’ll, of course, see the impact of lower mortgage rates when the September figure comes out, but keep in mind, if mortgage rates continue down … builders will then reduce the pace at which they are implementing incentives and thus possibly offsetting the benefit of lower mortgage rates for new homes.”
    Strong sales took inventory down to a 7.4-month supply in August from a nine-month supply in July, a nearly 18% drop. Single-family housing starts and permits slowed in August both from July and from August of last year. This would seem to indicate that builders expected slower sales.

    Don’t miss these insights from CNBC PRO More

  • in

    Seasonal retail hiring to fall to lowest level since 2009, signaling trouble for holidays, report says

    Fewer companies are announcing their seasonal hiring plans, leading job placement firm Challenger, Gray & Christmas to project the smallest seasonal gain in retail hiring since the 2009 recession.
    This time last year, companies like Target, Macy’s, Burlington Stores, Aldi and 1-800-Flowers had already announced the number of seasonal workers they planned to hire, but have not yet released numbers this season.
    The number of seasonal jobs retailers hire for is an indicator of how strong or weak they expect the holiday shopping season to be.

    A “we’re hiring” sign is displayed outside a Target store, after U.S. employment growth slowed more than expected in July, in Encinitas, California, U.S. August 1, 2025.
    Mike Blake | Reuters

    Seasonal hiring in the retail industry is poised to fall to its lowest level since the 2009 recession, an early warning sign that the holiday shopping season could be softer than expected, job placement firm Challenger, Gray & Christmas said in a Wednesday report. 
    Challenger is projecting retailers may add under 500,000 positions in the final three months of 2025, marking the smallest seasonal gain in 16 years and an 8% decline from the year-ago period. 

    “Seasonal employers are facing a confluence of factors this year: tariffs loom, inflationary pressures linger, and many companies continue to rely on automation and permanent staff instead of large waves of seasonal hires,” said Andy Challenger, a senior vice president and workplace expert at Challenger, Gray & Christmas.
    “While we could see a late hiring push if holiday sales surprise to the upside, the cautious pace of announcements so far suggests that companies are not betting on a big seasonal surge. This year may be more about doing more with less.” 
    Challenger’s projections come as fewer companies make seasonal hiring announcements. 
    This time last year, retailers like Target, Macy’s, Burlington Stores, Aldi and 1-800-Flowers had already announced the number of seasonal workers they planned to hire. But so far this season, none of those companies have disclosed the number of seasonal workers they plan to hire yet.
    Last year, Target said it would hire 100,000 seasonal workers. This year, it said it’s offering additional hours to its current employees and tapping into its “On-Demand team” – a group of about 43,000 store employees who pick up shifts based on their schedules. 

    While Target said it also hires seasonal team members across its stores and supply chain facilities, it didn’t say how many it was planning to hire. 
    Meanwhile, Macy’s, Burlington Stores, Aldi and 1-800-Flowers have not released any information about their holiday hiring plans. 
    While some companies like Amazon and UPS release hiring figures a bit later in the season, Spirit Halloween and Bath & Body Works are among the few to have published their seasonal hiring plans so far. 
    Spirit said it’s planning to hire 50,000 people, the same number as last year, according to Challenger. Bath & Body Works is planning to hire 32,000 workers, down slightly from 32,700 last year, Challenger said.
    The muted response from the retail industry so far reflects the overall job market, which has slowed in recent months, contributing to the Federal Reserve’s decision to cut its key interest rate last week. 
    In August, nonfarm payrolls increased by just 22,000, far below the 75,000 expected by economists surveyed by Dow Jones, and a marked slowdown from July.  
    In the months before the crucial holiday shopping season, many consumer companies that rely on seasonal workers release the number of employees they plan to hire, which is an indicator of how strong the season is expected to be. Challenger’s report is one of many indicators of economic weakness consumers have clocked in recent months amid fears that President Donald Trump’s trade war could damage the economy.
    Consumers have been under pressure for several years from persistent inflation and stubbornly high interest rates, but now they’re also contending with even higher prices on some goods from tariffs and record high credit card debt. Many companies are offsetting the costs of higher tariffs by raising prices, which could have a chilling effect on consumer demand in the months ahead.
    In early September, consulting firm PwC published a report that found shoppers are planning to spend 5% less on holiday gifts, travel and entertainment this year – the first notable drop since 2020. AlixPartners, another consulting firm, said it’s forecasting an “underwhelming” 3% to 5% growth rate in holiday retail sales this year. More

  • in

    The Trump administration is changing Covid, childhood vaccine recommendations – here’s what it means for you

    New recommendations last week from an influential vaccine panel handpicked by Health and Human Services Secretary Robert F. Kennedy Jr. broke with long-standing U.S. precedent on Covid shots and childhood immunization.
    The changes by the group, the Advisory Committee on Immunization Practices, could complicate access in some states and add to public confusion around U.S. vaccine policy.
    Still, several health experts say there are steps Americans can take to navigate the new guidance and try to secure the vaccines they or their children want or need.

    A proposed vote by Massachusetts Institute of Technology professor Retsef Levi is displayed during an Advisory Committee on Immunization Practices (ACIP) meeting at the Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia, U.S., Sept. 19, 2025.
    Alyssa Pointer | Reuters

    New recommendations last week from an influential vaccine panel handpicked by Health and Human Services Secretary Robert F. Kennedy Jr. broke with long-standing U.S. precedent on Covid shots and childhood immunization.
    The changes by the group, the Advisory Committee on Immunization Practices, or ACIP, could complicate access in some states and add to public confusion around U.S. vaccine policy.

    Still, several health experts say Americans can take steps to try to secure the vaccines they or their children want or need. For some patients in certain states, access and coverage may not change much at all.
    During a meeting in Atlanta last week, ACIP weakened Covid shot recommendations; voted against a combination jab against measles, mumps, rubella and chickenpox, or MMRV, for children under the age of 4; and indefinitely postponed a vote on whether to change its advisory around the hepatitis B vaccine administered at birth. 
    The Centers for Disease Control and Prevention, whose director the Trump administration ousted in August, still needs to sign off on the recommendations. The agency typically adopts the guidance of ACIP, which issues recommendations on who should receive certain shots and which vaccines insurers must cover at no cost.

    Advisory Committee on Immunization Practices (ACIP) Chair Dr. Martin Kulldorff speaks with committee members and presenters before the start of an Advisory Committee on Immunization Practices (ACIP) meeting at the Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia, U.S., Sept. 19, 2025.
    Alyssa Pointer | Reuters

    “They didn’t physically take the vaccines away, but they made it more confusing, they made it more bureaucratic, and by doing that, it disincentivizes people from getting vaccinated,” said Dr. Amesh Adalja, senior scholar at the Johns Hopkins Center for Health Security. “It makes it harder for some people to get vaccinated. It creates more friction.” 
    Two regional health alliances spanning several states are issuing broader vaccine recommendations than the federal government, and many states have signed directives that aim to preserve Covid shot access. At the same time, several major insurance plans have pledged to continue covering vaccines based on the panel’s previous guidance issued by former members.

    For patients uncertain about the changes, experts recommend turning to trusted health-care providers or vetted medical groups that have issued their own vaccine recommendations. 
    Many of the ACIP members emphasized concerns about vaccine side effects, raising doubts about shots long-proven safe and effective. That’s no surprise: Kennedy purged the committee in June and named 12 new members, many of whom have long criticized vaccines. 
    The chaotic two-day meeting followed previous steps by Kennedy to limit access to vaccines, including the CDC’s decision to drop Covid shot recommendations for healthy kids and pregnant women, and the Food and Drug Administration’s limits on who can get new Covid jabs.
    If you’re concerned about access to shots against Covid, MMRV and hepatitis B, here’s the latest on those vaccines and what you can do to get them.

    Should I get a Covid vaccine? 

    The answer should be yes if you’re at high risk of severe illness from Covid, according to health experts and major medical organizations.
    Meanwhile, some experts said those at low risk should at least consider getting a Covid shot, or can make their decision based on consultation with a provider.
    ACIP advised that people 6 months and up receive vaccines based on “shared clinical decision-making,” a choice made between a health-care provider and a patient or their guardian. The group also voted to emphasize that for those under 65, the Covid vaccine is most beneficial for people at high risk of severe illness from the disease.
    In other words, the panel is recommending that everyone consult a health-care provider when deciding whether to receive a shot.
    But some health experts said the panel should have recommended that all people at high risk of severe illness from Covid get the shot. That includes adults ages 65 and above; those under that age with at least one condition that puts them at high risk, such as cancer, obesity or chronic kidney disease; pregnant women; and children under the age of 2. 
    Vaccination is paramount for those groups, as it helps prevent severe Covid and the risk of hospitalization or death due to the virus. 
    “Their recommendation is treating Covid as if it’s the same for everybody irrespective of risk, and that’s the wrong way to think about it,” said Johns Hopkins’ Adalja. “Any high-risk group should always stay up to date with the vaccine.”
    That view largely aligns with guidance from professional medical organizations: 

    The American Academy of Pediatrics recommends that all children ages 6 months through 23 months get an updated shot, along with older children ages 2 years through 18 years in certain risk groups or who are in close contact with people at high risk. 
    The American College of Obstetricians and Gynecologists recommends that patients receive an updated Covid vaccine at any point during pregnancy, when planning to become pregnant, in the postpartum period or when lactating. 
    The American Academy of Family Physicians recommends that all adults 19 years and older receive an updated shot, with a particular emphasis on those at high risk or people who have never received a Covid vaccine. 

    Two regional health alliances comprised of several states – The Northeast Public Health Collaborative and the West Coast Health Alliance – have based their Covid vaccine recommendations on the guidance from those three organizations. 
    Adalja said it is reasonable for a person at low risk of severe illness to rely on a conversation with a provider when determining whether to get a Covid vaccine. 
    Meanwhile, Richard Dang, an associate professor of clinical pharmacy at the University of Southern California, said he recommends everyone consider getting a Covid shot regardless of their risk level. Dang is also a liaison member representing the American Pharmacists Association in the Covid vaccine work group of ACIP.
    Apart from reducing the severity of illness from the virus, some data shows vaccines can help prevent some symptoms of long Covid and other complications that people develop after an infection, according to Dang. 
    Healthy individuals should also think about family and others around them who may be at higher risk of severe illness, said Dr. Pamela Rockwell, a clinical professor of family medicine at the University of Michigan.
    “Vaccinating yourself may potentially save another life by not potentially infecting them with a vaccine-preventable disease,” Rockwell said. 
    Several medical experts have emphasized the importance of vaccines as the U.S. heads into the fall and winter, when infectious diseases, particularly respiratory viruses like Covid, spread more easily. While hospitalizations and deaths from Covid have decreased significantly from previous years, the virus is still spreading.

    How is Covid shot access changing? 

    Access to Covid vaccines will largely hinge on the state a patient lives in, so health experts recommend Americans check with their providers, local health departments or nearby pharmacies about how they can get a shot and whether they need to meet any new requirements. 
    Adalja said the easiest way to access a shot may be to go to a doctor’s office. But the vast majority of Americans get their vaccines from pharmacies. Pharmacy rules vary by state, and not all states currently allow pharmacists to give shots outside of the CDC recommended population without a prescription. 
    Access will likely be unchanged in states within the two regional health alliances. The Northeast Public Health Collaborative is made up of New Jersey, New York state, Pennsylvania, Massachusetts, Connecticut, Maine, Rhode Island, Delaware, Maryland, Vermont and New York City. Meanwhile, the West Coast Health Alliance has California, Washington, Oregon and Hawaii.
    In many of those states, governors had previously issued executive orders to preserve Covid vaccine access – though directives have varied. For example, in California, a new law allows pharmacists to independently prescribe and administer the shot as long as the state health department recommends it. The law also requires insurance plans to cover the vaccines the state endorses.
    But as of Sept. 23, pharmacists in Florida are not allowed to provide vaccinations without a prescription from a health-care provider like a physician. 
    “There are some states where the pharmacist may be skittish to give out the Covid vaccine, and that may impact access for some people,” University of Michigan’s Rockwell said.  

    Advisory Committee on Immunization Practices (ACIP) Chair Dr. Martin Kulldorff speaks with committee members and presenters before the start of an Advisory Committee on Immunization Practices (ACIP) meeting at the Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia, U.S., Sept. 19, 2025.
    Alyssa Pointer | Reuters

    In a statement Monday, CVS said it currently offers the updated Covid vaccine to patients with an authorized prescription in the District of Columbia, Florida, Georgia, Louisiana, Utah and West Virginia. CVS said it will be able to offer the Covid shot without a prescription in those states after the CDC approves ACIP’s new recommendations around the vaccine.
    The company said it already offers Covid vaccines without a prescription requirement in all other states. 
    In a separate statement, Walgreens said it continues to administer the shot without prescriptions in the “vast majority” of states. But the company will offer the updated Covid vaccines at locations to people ages 3 and older, no prescription required, after the CDC adopts the panel’s recommendation. 
    Meanwhile, insurance coverage for Covid vaccines should largely remain the same for many children and adults. 
    ACIP’s recommendation allows for coverage “through all payment mechanisms,” according to an HHS release. That includes the Vaccines for Children Program, Children’s Health Insurance Program, Medicaid, Medicare and plans through the federal health insurance marketplace established by the Affordable Care Act.
    One major health insurance group last week said its member plans will cover all vaccines through 2026 based on ACIP recommendations in place as of Sept. 1 — before the changes made by the new slate of members.
    Member plans of the group, America’s Health Insurance Plans, collectively provide coverage and services to more than 200 million Americans. That includes more than a dozen Blue Cross Blue Shield plans, Centene, CVS’ Aetna, Elevance Health, Humana, Kaiser Permanente, Molina and Cigna.
    But the group doesn’t cover everyone, so experts recommend that patients contact their plans about the Covid shot. For example, UnitedHealthcare, the country’s largest private health insurer, is not a member of the group.

    Can my child take the MMRV vaccine? 

    Sherry Andrews, right, holds 13-month-old Jaqi Herrera’s hand after administering the first MMR vaccine dose to Herrera at the City of Lubbock Health Department in Lubbock, Texas, U.S. Feb. 27, 2025. 
    Annie Rice | Reuters

    If you have a child under 4, it may be more difficult for them to access the combination MMRV vaccine as their first dose. Children older than 4 shouldn’t have an issue getting that vaccine.
    On Thursday, ACIP voted to no longer recommend the combination MMRV shot for children under age 4. Instead, the committee said young children should receive one vaccine for chickenpox and a different shot known as MMR that inoculates against measles, mumps and rubella.
    The CDC still recommends two doses of measles-containing vaccine for children, starting with the first dose at age 12 months to 15 months, and a second at age 4 years to 6 years. The agency previously recommended that children under 4 take the separate MMR shot and chickenpox vaccine or – if families and physicians have a preference – the MMRV vaccine for their first dose.
    ACIP’s vote does not affect children older than 4, meaning that they can still take the MMRV shot as their second dose. 
    Much of the panel’s discussion last week focused on the slightly increased risk of seizures accompanied by fever in young children who have received the first dose of the combined MMRV vaccine. 
    But Dr. Dean Blumberg, chief of the division of pediatric infectious diseases at UC Davis Health, said that young children can get those so-called febrile seizures from anything that causes a fever, such as an ear infection or a cold. He called it “disappointing to restrict choices for parents” by recommending against the MMRV shot for younger kids.

    More CNBC health coverage

    But Blumberg also noted that the vote may not make much of a difference for some parents.
    About 85% of children currently get the MMR and chickenpox vaccines separately for their first dose, according to data collected by the CDC. About 15% of kids get a single dose of the combination MMRV vaccine.
    “It made no sense that they would actually need to take a vote on this because there was nothing new to say about it. The majority of people were getting the shots separately anyway,” said Johns Hopkins’ Adalja. “But when ACIP can get everybody revved up about a combination vaccine and take some kind of vote like that, it scores points with the anti-vaccine movement – even though it’s really irrelevant to the practice of medicine.” 
    During a briefing on Monday, President Donald Trump suggested that the MMR vaccine should be separated into three shots, alleging that “it seems to be that when you mix them, there could be a problem.” 
    The MMR shot has long been safe and effective, and is credited with saving hundreds of thousands of lives in the U.S. Vaccines that protect against just one of the three diseases are also not available in the U.S. due to widespread adoption of the combined shot. Separating the shot into three could hurt uptake, as it could require children to make multiple trips to the doctor’s office rather than one.
    The U.S. has already logged the most measles cases this year since the disease was declared eliminated in the country more than two decades ago.

    Can my baby take the hepatitis B shot?

    The short answer is, yes.
    ACIP postponed a vote on whether to delay the first dose of the hepatitis B shot from birth to at least one month for most babies born in the U.S.
    The decision means that the committee’s current recommendation – that all infants receive a hepatitis B vaccine within 24 hours of birth – will stay in place until the group meets again at a later date. It’s unclear when the panel will convene again to do so.
    The postponed vote will only affect the timing of the first dose of the hepatitis B vaccine series. The second would still be given one to two months after birth, with a third dose between six and 18 months of age.
    Delaying the so-called birth dose would change a safe and highly effective recommendation that was introduced in 1991 and is credited with virtually eliminating the disease in young kids.
    “What they’re considering is ignoring history,” said UC Davis’ Blumberg. He said infants face a high risk of getting chronically infected, which can lead to severe health problems, including liver cancer and failure, and death.
    Blumberg said eliminating a universal birth dose recommendation will “return us to where we were, having about 1,000 kids every year getting infected with hepatitis B during that period” of their life.
    Trump on Monday advocated delaying hepatitis B vaccines until age 12. He suggested that most cases of the disease are sexually transmitted, but infants are susceptible to getting the disease from their mother during childbirth.
    “They don’t understand that the fact that you vaccinate at birth is to protect the child who’s coming through the birth canal of a person who could be infected. That’s what the hepatitis B dose is about,” said Johns Hopkins’ Adalja. “The vaccine is safe in that child.”
    He said some women test positive after their initial test for the virus during pregnancy or can have a false negative, making the birth dose a crucial tool for protection.

    Don’t miss these insights from CNBC PRO More