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    Netflix ad-supported tier has 70 million monthly users two years after launch

    Netflix’s ad-supported tier has reached 70 million global monthly users.
    The streaming giant introduced the cheaper tier with commercials in November 2022 as one of its responses to slowing subscriber growth.
    Netflix also said it’s sold out of its ad inventory for two live Christmas Day NFL games.

    People wait in a line to enter “The Lab,” a “Stranger Things” Netflix series experience in Madrid on June 2, 2022.
    Beata Zawrzel/ | Nurphoto | Getty Images

    Netflix’s cheaper, ad-supported tier has reached 70 million global monthly active users two years after it was launched.
    The company said Tuesday that more than 50% of its new sign-ups are for ad-supported plans in countries that offer the option. Netflix said it continues “to see positive momentum and growth across all areas of the business,” adding it has seen “steady progress across all countries’ member bases.”

    Netflix launched the option in November 2022 as one of its responses to a slowdown in subscriber growth.
    Recently, subscriber growth hasn’t been an issue. Last month Netflix reported it added 5.1 million subscribers during the third quarter, beating Wall Street estimates. In total, Netflix counts 282.7 million memberships across all of its pricing tiers.
    Beginning next year, Netflix said it will no longer update investors on its subscriber numbers as it shifts focus toward revenue and other financial metrics as performance indicators.
    When Netflix launched its ad platform two years ago, the company said Nielsen would rate its content.
    Netflix in May announced it would air two National Football League games on Christmas Day this year as part of a three-year deal. On Tuesday it said it sold out of its ad inventory for the two live games.

    Netflix also said it’s brought on FanDuel and Verizon as advertisers for the games. FanDuel will become the exclusive pregame sportsbook betting partner, Netflix said, and will have a sponsored in-show feature.
    Media companies have been focusing on ad-supported strategies for their streaming options that woo customers with cheaper plans and also offer advertising revenue that can help move the streaming businesses toward profitability. While the ad market has been slow for traditional TV, it has grown for streaming and digital businesses.
    Netflix offered its last update on its ad-supported tier in May, when it said it reached 40 million global monthly active users, nearly doubling the figure it had shared in January. That announcement came during Upfronts, when media companies make their pitches to advertisers.
    Netflix also announced in May it would launch its own advertising platform, ending a partnership with Microsoft for that technology. It’s rolled out the platform in Canada and plans to launch it in the U.S. by the end of the second quarter next year. It plans to set the platform live everywhere by the end of 2025.

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    GM’s newest EV is a Cadillac ‘baby Escalade’ called Vistiq

    General Motors’ newest all-electric vehicle and the last of a lineup of new EVs announced for its Cadillac luxury brand is a three-row SUV called Vistiq.
    The 2026 Cadillac Vistiq will arrive in dealer showrooms beginning next year, starting at $78,790.
    The vehicle features a 102-kilowatt-hour battery pack, estimated 300 miles of range, 615 horsepower and 650 pound-feet of torque.

    2026 Cadillac Vistiq EV

    DETROIT — General Motors’ newest all-electric vehicle is a three-row SUV for its Cadillac luxury line, which the brand is dubbing a “baby Escalade.”
    The 2026 Cadillac Vistiq will be the last in a lineup of new EVs in the brand’s portfolio when it goes into production and arrives in dealer showrooms beginning in 2025.

    The SUV will start at $78,790. It will slot between the roughly $63,500 Lyriq and forthcoming $130,000 Escalade IQ EVs.

    2026 Cadillac Vistiq EV

    Brad Franz, Cadillac director of marketing, described the new vehicle as being closer to a “baby Escalade” than a larger version of the Lyriq, which was the brand’s first EV, in 2022.
    “This is an outstanding platform that’s a heck of a lot closer to an Escalade than it is to the Lyriq,” he said during a media event.
    The Vistiq’s interior and exterior styling are in line with Cadillac’s current and upcoming EVs, including the Lyriq and Escalade IQ. The interior features a long screen across the dashboard, while the exterior includes sleek vertical and horizontal front lights and an illuminated grille.

    The vehicle has a 102-kilowatt-hour battery pack and offers 615 horsepower and 650 pound-feet of torque. The Cadillac-estimated range of the vehicle fully charged is 300 miles.
    The Vistiq will be sold globally, including in the U.S. and Canada, with production starting in early 2025 at GM’s Spring Hill Manufacturing plant in Tennessee. At launch, the Vistiq will offer three trims: Luxury, Sport and Premium Luxury. A top-end “Platinum” trim will be offered starting in summer 2025.

    2026 Cadillac Vistiq EV More

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    China’s Alibaba releases AI search tool for small businesses in Europe and the Americas

    Chinese e-commerce giant Alibaba unveiled Tuesday an artificial intelligence-powered search engine for small businesses in Europe and the Americas to source supplies.
    Initial tests showed businesses’ purchase intent using the new tool increased by 40% versus traditional search engines, according to Kuo Zhang, president of Alibaba.com and vice president of Alibaba International.
    With a few text or image prompts, businesses can use Accio to find wholesale products — including analysis on their popularity with consumers and projected profit, according to demos viewed by CNBC.

    Alibaba International promotes its e-commerce platform for small businesses at the Canton Fair in Guangdong, China, on Oct. 16, 2024.
    Vcg | Visual China Group | Getty Images

    BEIJING — Chinese e-commerce giant Alibaba on Tuesday unveiled an artificial intelligence-powered search engine for small businesses in Europe and the Americas to source supplies.
    It’s an attempt to leverage ChatGPT-like tech to increase sales. Initial tests showed businesses’ purchase intent using the new tool increased by 40% versus traditional search engines, according to Kuo Zhang, president of Alibaba.com and vice president of Alibaba International.

    The product is called Accio, after the spell used in the Harry Potter fantasy series for summoning objects. The initial version is web-based and supports English, German, French, Portuguese and Spanish, according to the company.
    With a few text or image prompts, businesses can use Accio to find wholesale products — including analysis on their popularity with consumers and projected profit, according to demos viewed by CNBC.
    Examples shown included helping a sports entrepreneur to build a line of pickleball products. At the end of the search, the tool lists a number of procurement options for the business to discuss directly with each supplier.

    The tech uses generative AI from Alibaba’s Tongyi Qianwen large language model, Zhang said, declining to confirm whether the product integrates AI from other companies.
    An LLM is an artificial intelligence model trained on large amounts of data. A model supports generative AI applications, such as OpenAI’s ChatGPT, which generates human-like responses to user prompts. To be sure, several businesses are still in the experimentation phase with AI and many firms are yet to find a way of monetizing the technology.

    Accio uses data from 50 million businesses on Alibaba International’s platform, and publicly available industry information, Zhang said. He said the tool incorporates 1 billion product listings and documents covering industries across more than 100 markets from Alibaba.com, the company’s business-to-business platform which sells to companies outside China.
    Businesses based in Europe and North America are the largest group of buyers, the company said.
    Alibaba’s international arm in October announced an updated version of an AI translation tool to help merchants reach customers in other countries. The company claimed the tech’s translation capabilities beat that of Google, DeepL and ChatGPT.
    The international business has grown rapidly in recent years, but Alibaba’s main revenue driver remains its domestic e-commerce platforms Taobao and Tmall. In August 2023, management told investors that “the Taobao app has the greatest potential to become a one stop smart portal for life and consumption enabled by AI.”
    During the weeks-long Singles Day shopping festival that wrapped up Monday, more than half of over 500 merchants selling on Chinese e-commerce platforms such as Alibaba and JD.com used a generative AI-enabled tool, according to a survey by Bain & Company.
    Those features include AI for customer service and generating content. The survey found 56% of respondents said AI tools had “high positive impact” on improving productivity.
    Alibaba is scheduled to report quarterly results on Friday.
    —CNBC’s Arjun Kharpal contributed to this report. More

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    China’s biggest shopping event of the year exceeds low expectations

    Major e-commerce companies used to report gross merchandise value, an industry measure of sales over time, but did not for a third consecutive year amid weak consumer sentiment.
    “I do think for many brands it probably will have turned out a bit better than they thought, but on a low level. Probably nobody would say we hit it out of the ballpark,” said Chris Reitermann, CEO of Ogilvy APAC and Greater China.
    “There seems to be an uptick” in consumer sentiment over the last six weeks, said Daniel Zipser, senior partner at McKinsey and leader of its Asia Pacific consumer and retail division.

    Staff sort express deliveries at China Post’s Zaozhuang branch in east China’s Shandong province on November 10, 2024
    Nurphoto | Nurphoto | Getty Images

    BEIJING — China’s Singles’ Day shopping festival saw consumers spend more than expected in what has otherwise been a tepid retail environment, consulting executives told CNBC.
    The country’s version of Black Friday kicked off this year on Oct. 14, more than a week earlier than in 2023, and wrapped up Monday. Major e-commerce companies used to report gross merchandise value, an industry measure of sales over time, but did not for a third consecutive year amid weak consumer sentiment.

    “I do think for many brands it probably will have turned out a bit better than they thought, but on a low level. Probably nobody would say we hit it out of the ballpark,” said Chris Reitermann, CEO of Ogilvy APAC and Greater China. He is also president of WPP China.
    Many multinational corporations that sell consumer products in China are more cautious on the market, if not struggling, Reitermann said. But he pointed out many of the companies are still “very profitable” in the country, even if their growth has slowed to the low single digits, instead of high double digits.
    For this year’s Singles Day, Alibaba claimed “robust growth” in GMV and a “record number of active buyers,” while JD.com said the number of shoppers on its platform rose by more than 20% year-over-year.
    The shopping season that celebrates single people, also known as Double 11, came as the Chinese government has announced a series of stimulus measures since late September, fueling a stock market rally.

    “There seems to be an uptick” in consumer sentiment over the last six weeks, said Daniel Zipser, senior partner at McKinsey and leader of its Asia Pacific consumer and retail division. It’s “hard to predict what that means going forward.”

    Singles Day exceeded expectations for most brands, Zipser said. But rather than sales rising across the board, he pointed out pockets of growth in categories such as outdoors, pet care and “blind box” toys — in which consumers buy uniformly marked boxes for a chance at winning a new collectible.
    He noted that the blind box category is one that went from $0 before Covid-19 to an industry more than $2 billion in size, reflecting the potential speed of consumer adoption in China.
    China’s retail sales for October are expected to have risen by 3.8% from a year ago, according to a Reuters poll. That would be an improvement from 3.2% growth in September.
    “We saw people spending more this year,” Jacob Cooke, co-founder and CEO of WPIC Marketing + Technologies, told CNBC on Tuesday. The company helps foreign brands — such as Vitamix and IS Clinical — sell online in China and other parts of Asia.
    He estimated 16% growth in GMV for the shopping festival from last year, in likely the strongest performance in years. Cooke added that brands didn’t have to cut prices as much.
    Research firm Syntun said Tuesday it estimated 20.1% year-on-year growth in sales over the Singles Day period to 1.11 trillion ($150 billion) for Alibaba’s Tmall, JD.com and PDD.
    Investors could get more details on China consumption later this week. JD.com is scheduled to release quarterly results Thursday, followed by Alibaba on Friday.
    “We’ve seen consumers who have, if you will, save for a rainy day, and they’ve purchased on this Double 11 shopping festival,” Deborah Weinswig, founder and CEO of Coresight Research, said Tuesday on CNBC’s “Squawk Box Asia.”

    She said the company’s weekly survey has indicated some “differences” in consumer sentiment over the last month.

    Hopes for a recovery in 2025

    China’s consumer spending has come under pressure since the Covid-19 pandemic as households grapple with economic uncertainty. A real estate slump has cut into household wealth, while economic growth has slowed.
    While premium or mid-tier brands are “disappearing very fast,” higher-end brands such as Lululemon can do well, Reitermann said. He noted generally that local brands are often lower-priced and able to go to market faster.
    He expects some rebound in consumer confidence in the second half of next year, after additional stimulus is likely announced in the first half.
    China’s Ministry of Finance last week indicated more fiscal support could come in 2025. While China did not hand out cash to consumers during the pandemic, this year, the country did roll out a trade-in program to subsidize a portion of car and home appliance purchases.
    — CNBC’s Sonia Heng contributed to this report. More

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    Mattel pulls thousands of ‘Wicked’ dolls off shelves after printing adult web address on packaging

    Mattel is pulling its “Wicked”-branded fashion dolls from retail shelves.
    Packages of its Glinda, Elphaba and other character dolls have a misprinted web address that leads to an adult website instead of Universal’s movie site.
    Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had Best Buy, Barnes & Noble and Macy’s.

    Still from the film “Wicked”
    Source: Universal Studios

    Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.
    The toy company has been forced to pull its line of character dolls after a package misprint. Instead of listing the website for Universal’s “Wicked” movie, boxes featured a link to a pornographic website for a group called Wicked Pictures.

    “Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page,” Mattel said in a statement. “We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the misprinted, incorrect website is not appropriate for children. Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel Customer Service for further information.”
    Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had Best Buy, Barnes & Noble and Macy’s. The products were also being sold at Kohl’s and DSW, among other retailers. Some sites were still taking action on the listings throughout the day Monday.
    It is unclear if Mattel will reprint the packages or provide retailers with stickers to cover the incorrect website domain. Mattel did not respond to CNBC’s request for additional comment after providing its initial statement.
    “Like any business, mistakes can and do happen in the toy business,” said James Zahn, editor in chief of The Toy Book. “This was likely an innocent oversight that made it through the normal processes. Most consumers — kids and adults alike — will never read the fine print on a package, and at the end of the day, the packaging is designed to end up in the trash. The odds of a kid reading the back of a doll box and being inclined to go online and visit the website are pretty slim.”
    The mishap comes as Universal floods retail shelves with “Wicked”-related products ahead of the film’s Nov. 22 release. The green-and-pink barrage is expected to bring a big boost to the retail industry just in time for the crucial holiday period.

    However, Mattel could see its revenue affected by the cost of removing the dolls.
    “I suppose the impact depends on the resolution, which we don’t yet know,” said Jaime Katz, an analyst at Morningstar.
    “The big winners in the short term are resellers, as this snafu sparked a flipper frenzy this weekend as retail shelves were quickly emptied by opportunists looking to make a quick buck by selling on eBay or Facebook Marketplace,” Zahn noted.
    Already dozens of Mattel’s dolls in the misprinted packages are available on eBay for list prices ranging between $40 and $2,100. The dolls retailed for between $20 and $40 depending on the character and outfit.
    Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal is the distributor of “Wicked.” More

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    GM’s Wall Street vindication is happening as it outperforms its peers in 2024

    GM is proving it’s a standout among automakers this year as it continues to consistently outperform Wall Street’s earnings expectations and its competitors.
    Shares of the Detroit automaker have risen 54.7% ahead of Monday’s opening, outperforming legacy competitors, Tesla and U.S. electric vehicle startups.
    GM has done so with the assistance of $12.4 billion in stock buybacks since last November, which the automaker said will continue for the foreseeable future.

    Mary Barra, chair and chief executive officer of General Motors Co., during a news conference at the Hudson’s building in Detroit, Michigan, US, on Monday, April 15, 2024. 
    Jeff Kowalsky | Bloomberg | Getty Images

    DETROIT — General Motors is proving it’s a standout among automakers this year as it continues to consistently outperform Wall Street’s earnings expectations and its competitors.
    Shares of the Detroit automaker have risen 54.7% ahead of Monday’s opening, outperforming legacy competitors, Tesla, and U.S. electric vehicle startups Lucid Group and Rivian Automotive.

    “You may still not believe it, but it’s true, GM keeps on trucking,” BofA Securities analysts John Murphy wrote in an investor note in October after the automaker beat Wall Street’s third-quarter expectations.
    GM has done so with the assistance of $12.4 billion in stock buybacks since last November, which the automaker said will continue for the foreseeable future. But it’s also proving itself to be operationally better than its crosstown rivals Ford Motor and Chrysler parent Stellantis, as well as other sector peers.

    Stock chart icon

    General Motors vs. Ford Motor stock

    CEO and Chair Mary Barra has touted that kind of differentiation for years, but it has largely fallen upon deaf ears. For the most part, GM stock has traded in lockstep with Ford due to their histories and the cyclical nature of the automotive industry.
    But not this year. Ford stock is off 10% as of Friday’s close. Others, including Ferrari, which has been among Wall Street’s top auto performers, are also trailing GM.
    Even with shares of Tesla surging more than 30% during the past week following President-elect Donald Trump winning the U.S. presidential election, the electric vehicle maker continues to trail GM. Tesla CEO Elon Musk heavily campaigned for Trump.

    General Motors (GM): 54.7%
    Ferrari (RACE): 34.3%
    Tesla (TSLA): 29.3%
    Hyundai Motor* (HYMTF): 27.9%
    BYD Co.* (BYDDF): 27.2%
    Toyota Motor (TM): down 6.2%
    Ford (F): down 10%
    Honda Motor (HMC): down 13.3%
    Volkswagen* (VWAGY): down 28.2%
    Nissan Motor* (NSANY): down 36.1%
    Li Auto (LI): down 36.8%
    Stellantis (STLA): down 42.5%
    Nio Inc. (NIO): down 43.9%
    Lucid (LCID): down 47.5%
    Rivian (RIVN): down 54.9%* Over-the-counter shares

    GM, unlike many competitors, has not lowered its 2024 guidance or underperformed Wall Street’s quarterly earnings expectations. Instead, it’s actually raised key financial targets despite facing ongoing market challenges in the U.S. and its Chinese operations losing hundreds of millions of dollars amid increased competition.
    While GM has said it’s cutting costs, it has not had to be as aggressive as other automakers this year. Nissan, Volkswagen and Stellantis are conducting massive business restructurings that include layoffs, production cuts and other cost-saving measures.
    Shares of GM under Barra, who started leading the automaker in January 2014, have been lackluster for investors for most of her tenure. The stock’s average closing price under her tenure is $38 per share — lower than the $40.02 per share closing price before she became CEO, according to FactSet data.

    Cumulative, as of Friday’s close, shares are up 38.9% under Barra’s tenure. That compares with a nearly 300% increase for the S&P 500 during that time frame. GM’s all-time high stock price under Barra was $67.21 on Jan. 5, 2022, as Barra presented GM’s EV ambitions and growth plans.
    Whether GM can continue its hot streak going into next year is yet to be seen, but the automaker has advised it expects the 2025 performance of the company to be in line with this year, including signaling a weaker fourth quarter.
    Barra, when discussing quarterly earnings Oct. 22, reiterated her stance that GM will continue to “build on our competitive strength and deliver the performance that differentiates us from others in the industry.”
    “We’re going to be disciplined and we’ll be resilient, and we’ll make adjustments to the extent that we can to continue to drive growth and profitability,” Barra said. “In the weeks and months ahead, you’ll see more clearly than ever how we intend to leverage the tailwinds that are within our control to deliver strong results in 2025 that are in a similar range to 2024.”
    GM stock on average is weighted overweight with a price target of $59.85 per share, according to average Wall Street estimates compiled by FactSet. More

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    Trump is the most pro-stock market president in history, Wharton’s Jeremy Siegel says

    The stock market could enjoy a bigger boost from President-elect Donald Trump than any previous administration thanks to his pro-business policies, according to Jeremy Siegel, finance professor at the Wharton School of the University of Pennsylvania.
    “President-elect Trump is the most pro-stock market president we have had in our history,” Siegel said Monday on CNBC’s “Squawk Box.” “He measured his success in his first term by how well the stock market did. You know, it seems to me very unlikely he’s going to implement policies that are going to be bad for the stock market.”

    The market already reached new heights in reaction to Trump’s election win as investors bet that his promises of tax cuts and deregulation will propel growth and benefit risk assets.
    The S&P 500 soared 4.66% last week for its best week since November 2023, trading above 6,000 for the first time ever. The blue chip Dow Jones Industrial Average also climbed above a new milestone of 44,000 post election.

    Stock chart icon

    Investments seen as the biggest beneficiaries under a Trump presidency exploded during the week. 
    Tesla, whose CEO Elon Musk is a prominent backer of Trump, saw shares skyrocket 29% to return to a $1 trillion market cap. Bank stocks such as JPMorgan Chase and Wells Fargo also had big rallies. Bitcoin continued to hit record highs as traders see looser regulations under Trump.
    Siegel believes that Trump’s corporate tax cuts from his first term in 2017 are mostly likely to be extended.

    “I think the extension of his 2017 tax cuts, looks pretty much like a slam dunk, but the expansion to all his other tax cuts is certainly going to be much more difficult,” Siegel said.
    Still, the president-elect’s trade policy, including his vow to slap steep tariffs on trading partners, could hurt growth and inflame inflationary pressures at a time when the Federal Reserve has spent more than two years raising interest rates to bring down price increases.

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    Fed’s Kashkari says Trump tariffs could reheat inflation if they provoke global trade ‘tit for tat’

    Minneapolis Federal Reserve President Neel Kashkari said that tariffs would hurt long-term inflation if global trade partners were to strike back.
    One of Donald Trump’s central economic proposals for his second term is to impose universal tariffs on all imports from all countries — with a specifically targeted 60% rate on China.
    Economists, Wall Street analysts and industry leaders have repeatedly expressed concerns over the inflationary impact of that hardline trade approach, just as inflation has begun to come down and the Fed is lowering interest rates.

    Neel Kashkari, President and CEO, Federal Reserve Bank of Minneapolis, speaks at the Milken Conference 2024 Global Conference Sessions at The Beverly Hilton in Beverly Hills, California, U.S., May 7, 2024. 
    David Swanson | Reuters

    Minneapolis Federal Reserve President Neel Kashkari said Sunday that President-elect Donald Trump’s tariff proposals could worsen long-term inflation if global trade partners were to strike back.
    One-time tariffs, Kashkari said on CBS’ “Face the Nation,” “shouldn’t have an effect long run on inflation.”

    “The challenge becomes, if there’s a tit for tat and it’s one country imposing tariffs and then responses and it’s escalating. That’s where it becomes more concerning, and, frankly, a lot more uncertain,” Kashkari said.
    During his first term, Trump essentially sparked a trade war with China when he imposed a series of import taxes on Chinese goods, which triggered the country to retaliate with its own set of tariffs on the U.S.
    One of Trump’s primary economic proposals for his second term is to impose universal tariffs on all imports from all countries — with a specifically targeted 60% rate on China.
    Economists, Wall Street analysts and industry leaders have repeatedly expressed concerns over the inflationary impact of that hardline trade approach, especially since inflation has just begun to cool from its pandemic-era peaks.
    “We’ve made a lot of progress in bringing inflation down,” Kashkari said. “I mean, I don’t want to declare victory yet. We need to finish the job, but we’re on a good path right now.”

    The Fed on Thursday passed its second consecutive interest rate cut, continuing its effort to loosen monetary policy as inflation approaches the central bank’s 2% target. Kashkari said he expects another cut to come in December, but that will depend on “what the data looks like” at that time.
    As for Trump’s other major policy proposals like a sweeping immigrant deportation plan, Kashkari noted that the inflation threat is still unclear and so the Fed is still taking a “wait and see” approach before adjusting its policy.
    Trump and his backers like billionaire Tesla CEO Elon Musk have also been outspoken about their desire to give the president input on Fed policy decisions. The central bank views its political independence as a core feature that allows it to shape monetary policy exclusively based on the health of the U.S. economy, not election incentives.
    But Kashkari said he is not concerned about politics permeating Fed decisions.
    “I’m confident that we will continue to focus on our economic jobs,” he said. “That’s what should be dictating what we’re doing and that is what’s dictating what we’re doing.” More